Social Marketing
Nutrition and Physical Activity


Scenario 2


"The idea of social marketing sounds really good but I still am not sure how to get buy-in from my boss, Dr. Richards, to let me use this process to plan an intervention. We're short-staffed and I'm already doing the work of two people! I'm pretty sure he doesn't want me to spend all my time on this one project. It seems like he just wants me to rewrite our proposal and see if we can get the federal money. We may be able to get a graduate intern from Wellington University to help us, and I can probably use a little money from our block grant, but our budget is still pretty slim.

I have a meeting scheduled with Dr. Richards tomorrow to talk about this project, and I've got to be prepared to counter his objections.

What should I say?"