As you move through the course, you'll be able to apply your new knowledge by
helping a fictional program planner create her own social marketing
Rosa is a program planner for the Nutrition and Physical Activity branch of the
Heartland State Health Department. She was trained as a dietician.
I'm so glad you'll be giving me some feedback on the community intervention
we've been trying to put together.
Last year's application for grant money was turned down. The reviewers said they
were having a hard time seeing the link between the intervention we proposed and
the needs in our community. They did encourage us to reapply again this year,
I have been talking to Dan Cummings, a program planner in a neighboring state
whose application was approved. He's been using a process called social
||"The social marketing planning process really helped us deliver a better
intervention, and I think it could have been one of the reasons our proposal was
approved. I'd love to help you get started or answer any questions you have
along the way."
definitely going to have lots of questions. I've been working in public health
for over fifteen years, and I've heard about social marketing but I've never
been trained in how to do it. I'm glad I'm going to have you and Dan to help me
clarify things along the way.
Let's get started."