Social Marketing
Nutrition and Physical Activity

CDC

What Makes Social Marketing Different?

Marketing Mix

Promotion
Promotion includes communication or education that describes the program's

  • Benefits.
  • Product.
  • Price.
  • Place.

It includes

  • Messages.
  • Materials.
  • Channels.
  • Incentives.
  • Activities.

You won't always need mass communications or paid advertising. Peer-to-peer communications, small group interactions, mentoring, and other methods of promotion can be just as effective, if not more so. You may also use media advocacy techniques like writing letters to the editor, or developing relationships with the press to promote your messages.

Consider

  • Where and when your audience will attend to the message.
  • What incentives you might offer to participants.
  • Who should deliver the message.