Social Marketing
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Social Marketing Planning Process

photo of people at a meetingThe social marketing planning process is a structured approach to developing and implementing a program or intervention for voluntary behavior change. The planning process used in this training consists of six phases.

Six Phases
1. Problem description.
2. Formative research.
3. Strategy development.
4. Intervention design.
5. Evaluation.
6. Implementation.

The first five phases of the social marketing planning process take you through the design and creation of a plan for an intervention or program and its evaluation. The sixth phase describes the plan's execution and the implementation of the intervention.