Social Marketing
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Social Marketing Planning Process

Expectations for Planning

Because social marketing is shown in numbered phases, it may seem like a straightforward and linear process. In practice, however, the process is more circular and iterative.

At times you may need to revisit an earlier step, or jump ahead to complete the step that you are on. You may have to revise or modify your plans based on information you've gathered. It's easy to get discouraged; but, this revision of plans happens to everyone and is a sign that you are keeping your audience at the center of your decisions. Revising and refining your decisions is completely normal. Every so often, we'll remind you of this point with a "Big Picture" box in places where you may want to strategically look ahead or backwards before making decisions.