Social Marketing
Nutrition and Physical Activity


What Makes Social Marketing Different?

Marketing Mix

The concept of "place" includes both where and when the audience

  • Performs the desired behavior.
  • Is located or gathers.
  • Accesses products or services.
  • Thinks or hears about the health issue or behavior.

Placement strategies can include offering services or materials in locations that are convenient and pleasant, or placing information where and when your audience is already thinking about the behavior (or about the competing behaviors). Other placement strategies could make the behavior more accessible, such as increasing the number of clean, safe parks in a neighborhood or opening up school sports facilities to the community after school hours.