Social Marketing
Nutrition and Physical Activity


What Makes Social Marketing Different?

Looking Ahead

We’ve discussed the following elements

  • Audience orientation.
  • Audience segmentation.
  • Behavior change.
  • Competition.
  • Exchange.
  • Marketing mix.

There are the pieces of social marketing that, when integrated, form a social marketing program. Again, it's the collective use of these elements that make a social marketing program. The next topic, the social marketing planning process, describes the phases involved in a social marketing approach to planning a program. Each of these phases is then described in-depth during the next six modules of this course.