Social Marketing
Nutrition and Physical Activity


Learning Objectives

After completing this module, you will be able to

  • Define social marketing and describe what it is and what it is not.
  • Describe when and why to use social marketing.
  • Identify and define key terms associated with social marketing.
  • Describe how social marketing is different from traditional health promotion planning.
  • List and define the four P's in the marketing mix.
  • List the six phases in the social marketing planning process.
  • Identify four components of a social marketing plan.