After completing this module, you will be able to
- Define social marketing and describe what it is and what it is not.
- Describe when and why to use social marketing.
- Identify and define key terms associated with social marketing.
- Describe how social marketing is different from traditional health
- List and define the four P's in the marketing mix.
- List the six phases in the social marketing planning process.
- Identify four components of a social marketing plan.