Social Marketing
Nutrition and Physical Activity


What Makes Social Marketing Different?

The next few pages describe several elements of social marketing. Many of these elements are borrowed from the field of commercial marketing.

  • Audience orientation.
  • Audience segmentation.
  • Influencing behavior.
  • Competition.
  • Exchange.
  • Marketing mix.

Addressing these elements collectively is what makes social marketing different from other public health planning approaches. They are each briefly described on the following pages to provide an overview. More depth about each topic follows in each of the phases.