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Social Marketing Basics
What should you advise Rosa to say? Check all that apply.
You're right, Dr. Richards. With just a little more time and effort, we can give a lot more people the information they need to make the right decisions.
You've got a point, Dr. Richards. Long-term health benefits are the ultimate goal of a social marketing program and we should promote them in our messages, no matter who our audience is.
Although we as health professionals may care greatly about long term health benefits, our target audiences may not. We need to figure out which benefits matter most to the audience before we decide which to promote.
Page 33 of 42 in Social Marketing Basics