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Social Marketing Basics
What should you advise Rosa to say? Check all that apply.
Explain how you feel social marketing is an appropriate planning process to use because of its effectiveness and because you want the program you develop to be audience-focused. Try giving Dr. Richards some examples of programs that have used social marketing and gotten positive evaluations.
Explain how social marketing results in voluntary behavior change of the target population. Time for strategic planning will be required but seeing behavior change will justify the time spent.
Explain the budget implications of using social marketing, since Dr. Richards will probably be interested in those. Tell him that you can't get started without any funds to use.
Explain that you'll need to have some staff time to develop a social marketing plan. See if he will approve your planning time before trying to reapply for funding.
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