Promoting Your Project
Careful promotion of the discount fitness club network (DFCN) will help employees become aware of the project and its benefits, as well as minimize the number of repetitive questions received from employees. A communication plan is critical for providing the most current information about your plans to promote your DFCN.
Developing a Communication Plan
Developing a communication plan and timeline are advisable for smooth
implementation. The communication plan can be developed in parallel to the
previous steps in this toolkit, so that it is ready for use when the
planning phase is complete.
Communication plans should include who and how pre-launch and ongoing
communication will be maintained with the DFCN. Communication plans often
include the following information:
- Project name
- Sponsoring departments
- Contact person
- Issue to be addressed
- Project goals and objectives
- Target audience
- Pre-launch communication strategies
- Ongoing communication strategies
- Timeline for implementation
- Evaluation plan
See the example template
(PDF-75k) for guidance while developing your communication
plan. The information in this section and the following sections should help
you complete the form for your specific situation.
Below are some sample questions to ask that will help you develop your
communication plan:
- Who should serve as liaison with the DFCN for the duration of the agreement?
- Which mode(s) of communication is most suitable to your employee population for this project?
- Based on the mode(s) of communication selected, what materials are needed to promote the project? Who is responsible for the providing the materials? Will the DFCN provide posters and brochures? Who will distribute the materials?
- When should key tasks be completed? Establish a timeline for the communication components and assign them to the appropriate staff person.
- Who will be responsible for tracking and responding to employee questions and comments?
- Who will evaluate the project? What data should be kept?
Pre-launch Communication Strategies
Consider distributing promotional materials and information through
various channels. In small, private companies or offices you might want to
consider using a staff meeting to announce the program. In larger
organizations such as federal agencies or private companies where that might
not be feasible, consider using inter-office mail, agency-wide e-mail
announcements, and articles posted on the agency or company Intranet to
inform employees of the program. Other ideas include posters, flyers, and
links to the DFCN Web site from appropriate Intranet sites.
All promotional messages, regardless of communication channel, should
include contact information so that employees can easily submit requests for
more information, and for government agencies, be consistent with all
ethical laws, rules, and regulations.
When you promote the program may be as important as how. Try to pick a time
when it is likely you will get the most employees’ attention. For instance,
around the holidays there may be fewer employees at work or there might be
many communications and other activities competing for your employees’
attention and time. Perhaps it would be worth waiting until the first of the
year when people tend to think about being healthier. If you work in a
business that is particularly seasonal, you might want to consider a
less-busy time of year to implement the program.
In addition to promoting the program, you might also consider providing your
employees with supplemental materials that include guidelines for selecting
a fitness club that is right for them. For example, The American College of
Sports Medicine offers a brochure called “Selecting and Effectively Using a
Health/Fitness Facility” that may help your employees find a good fit for
their needs.
Next Steps
After you have completed the communication plan, your next step is to implement your DFCN and prepare for its ongoing operation and evaluation.
DFCN Example Tools
- CDC's DFCN Example
- Example
Communication Plan
(PDF-75k)
- CDC's DFCN Example Planning
Checklist
(PDF-61k)
Other Helpful Information
Please note: Some of these publications are available for download only as *.pdf files. These files require Adobe Acrobat Reader in order to be viewed. Please review the information on downloading and using Acrobat Reader software.
* Links to non-Federal organizations found at this site are provided solely as a service to our users. These links do not constitute an endorsement of these organizations or their programs by CDC or the Federal Government, and none should be inferred. CDC is not responsible for the content of the individual organization Web pages found at these links.
Page last updated: May 22, 2007
Content Source: Division of Nutrition, Physical Activity and Obesity, National Center for Chronic Disease Prevention and Health Promotion
