Maintaining Interest
Hopefully your communication plan and the lessons learned during your
initial launch will address many of the issues that may arise during your
discount fitness club network’s (DFCN) ongoing operation, but continued
project management and promotion are important for the long-term success
of your DFCN. This practice will allow you to effectively take advantage
of unexpected opportunities and respond to unanticipated issues.
Periodically revisit the communication plan to determine if new strategies
are needed to sustain interest in the project. Consider developing a
Frequently Asked Questions page for internal use or dissemination on an
Intranet site. The following are some of the most common questions
received:
- Is Club X a member of this program?
- Why isn’t Club X a member?
- How could I get Club X to become a member?
- May all staff use the program?
- The network doesn’t include any clubs in my town. Why not?
- I just signed a 2-year contract at my current gym. Can I get out of it?
Next Steps
After your DFCN has been operating successfully for a few months, begin to think about more formally evaluating the success of the project and implementing improvements.
DFCN Example Tools
Please note: Some of these publications are available for download only as *.pdf files. These files require Adobe Acrobat Reader in order to be viewed. Please review the information on downloading and using Acrobat Reader software.
* Links to non-Federal organizations found at this site are provided solely as a service to our users. These links do not constitute an endorsement of these organizations or their programs by CDC or the Federal Government, and none should be inferred. CDC is not responsible for the content of the individual organization Web pages found at these links.
Page last updated: May 22, 2007
Content Source: Division of Nutrition, Physical Activity and Obesity, National Center for Chronic Disease Prevention and Health Promotion
