Social Marketing Planning Process
The social marketing planning process is a structured approach to developing
and implementing a program or intervention for voluntary behavior change. The
planning process used in this training consists of six phases.
1. Problem description.
2. Formative research.
3. Strategy development.
4. Intervention design.
The first five phases of the social marketing planning process take you through
the design and creation of a plan for an intervention or program and its
evaluation. The sixth phase describes the plan's execution and the
implementation of the intervention.