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World No-Tobacco Day May 31, 2000

May 31 is World No-Tobacco Day (WNTD) 2000. This year's theme, "Entertainment and Tobacco Promotion---Countering the Deception," intends to raise awareness of the tobacco industry's global marketing practices and to mobilize action to counter the industry's recruitment of new customers through glamorizing tobacco use in films, music, art, and sports. Worldwide, tobacco use will cause an estimated 10 million deaths annually by 2030 (1). Each day, the tobacco industry must recruit 11,000 new users to replace smokers who die (2).

To build global support for tobacco-control measures, the World Health Organization (WHO) has developed the "Tobacco Kills---Don't Be Duped" media initiative. This effort includes distribution of products with the "Bob'' image (Figure 1), public service announcements featuring a super model and pop group, and a video with entertainers, artists, and sports figures endorsing antitobacco messages. Local and regional WNTD events will take place around the world, especially in countries where tobacco marketing remains largely unregulated.

Additional information about World No-Tobacco Day 2000 is available at WHO's World-Wide Web site,*, and at CDC's Office on Smoking and Health, National Center for Chronic Disease Prevention and Health Promotion site,, or telephone (800) 232-1311.


  1. World Health Organization. Combating the tobacco epidemic. In: World Health Organization's world health report 1999. Geneva, Switzerland: World Health Organization;1999:6579.
  2. World Health Organization. Tobacco kills---don't be duped. Available at: Accessed April 3, 2000.

* References to sites of non-CDC organizations on the World-Wide Web are provided as a service to MMWR readers and do not constitute or imply endorsement of these organizations or their programs by CDC or the U.S. Department of Health and Human Services. CDC is not responsible for the content of pages found at these sites.

Figure 1

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