CDC Mobile
2012 Annual Summary
Launch Date: October 2008
Analysis: CDC Mobile, traffic to the website from mobile devices increased steadily in the last two years. In December mobile views were up 122.6% over the prior year increasing from 3.8 million in December 2011 to 8.5 million in December 2012.
The percent of traffic to the website from mobile devices also increased. However, the spike in December 2012 is due mostly to the 14% drop in overall page views to the site rather than the 8.7% increase in mobile views.
In 2013, CDC implemented a change; mobile handset traffic to CDC.gov was auto-redirected to m.cdc.gov if the content was available on m.cdc.gov. Since traffic is being auto-redirected, this may result in a possible increase of m.cdc.gov page views in 2013.
2012 Top 10 Channels by Mobile Device
| 2012 - Mobile Phone | 2012 - Tablet | ||||
|---|---|---|---|---|---|
| All Site Sections / Channels | Page Views | All Site Sections / Channels | Page Views | ||
| 1 | STD | 14,026,625 | 1 | STD | 2,376,999 |
| 2 | HFMD | 4,063,517 | 2 | Travelers' Health | 1,227,980 |
| 3 | Seasonal Flu | 2,451,157 | 3 | Seasonal Flu | 1,210,605 |
| 4 | Healthy Weight | 2,394,250 | 4 | HFMD | 1,167,127 |
| 5 | Vaccines | 2,170,093 | 5 | Vaccines | 1,025,432 |
| 6 | CDC Top Tier | 2,030,387 | 6 | CDC Top Tier | 1,012,855 |
| 7 | West Nile Virus | 1,818,747 | 7 | Healthy Weight | 1,010,709 |
| 8 | NCHS | 1,548,342 | 8 | NCHS | 841,235 |
| 9 | Parasites | 1,456,078 | 9 | Parasites | 717,840 |
| 10 | Travelers' Health | 1,325,031 | 10 | Search Results | 604,794 |
In the last two years there were three main contributors to mobile views to the website. Traffic from mobile phones comprised nearly 80% of the traffic from mobile devices. However, it has been steadily dropping off. This is not because the number of mobile views from phones has been decreasing. In fact, it is up 91.9% in December 2012 over December 2011. The shift occurred due to a larger increase in tablets. December mobile views from tablets are up 241.7% over the prior year increasing from 842 thousand in December 2011 to over 2.8 million in December 2012.
