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Story Ideas - 2014


Pedestrian Safety: Know That You Are Safe

Photo: People moving on a busy thorough fare

Walking is good for your health, and it's good for the environment too. But before you head out on foot for a stroll, power walk, or errand, there are important safety tips to remember.

What's the problem?

Pedestrians—people who travel by foot, wheelchair, stroller, or similar means—are among the most vulnerable users of the road.
In the next 24 hours, on average, more than 460 people will be treated in an emergency department for traffic-related pedestrian injuries. In the next 2 hours, on average, one pedestrian will die from injuries in a traffic crash.

More than 4,200 pedestrians were killed in traffic deaths in 2010, and another 70,000 were injured. With numbers like these, it's critical that you understand the risks and learn how to stay safe.

Who's at risk?

Pedestrians of all ages are at risk of injury or death from traffic crashes, but some people are at higher risk.

  • Male pedestrians are more likely to die or be injured in a motor vehicle crash than females.
  • Teen and young adult (ages 15-29 years) pedestrians are more likely to be treated in emergency departments for crash-related injuries compared to any other age group.
  • The rate of pedestrian death generally increases with age.
  • In 2010, 33 percent of all pedestrians killed in traffic crashes were legally drunk, with a blood alcohol concentration of greater than or equal to 0.08 grams per deciliter.

As pedestrians, children are at even greater risk of injury or death from traffic crashes due to their small size, inability to judge distances and speeds, and lack of experience with traffic rules.

  • Nearly one in four traffic deaths among children ages 14 and under are pedestrian deaths.
Take Steps for Safety

Whenever you're walking, keep these tips in mind:

  • Cross the street at a designated crosswalk.
  • Be careful at intersections where drivers may fail to yield the right-of-way to pedestrians while turning onto another street.
  • Increase your visibility at night by carrying a flashlight and wearing retro-reflective clothing.
  • It's safest to walk on a sidewalk, but if you must walk in the street, walk facing traffic.

Take steps to be safe when walking on roadways. This includes exercising caution at intersections and crosswalks and increasing your visibility at night by wearing retro-reflective clothing and carrying flashlights.

For more Information, please visit:

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Healthy New Year

Photo: Clock with confetti around it

Many popular New Year's resolutions focus on how to improve our health. That is good news, considering that being healthy provides us protection against disease and injury, as well as strength and energy to help us have a good quality of life.

Whatever your situation, see your health care provider and find out how you can live a safer and healthier life. Here are a few general tips for a safe and healthy life:

Below are more tips for creating a healthy you and healthy family in the New Year.

Healthy You
Healthy Family

Make being healthy your resolution and find ways to get and stay healthy this year.

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National Black HIV/AIDS Awareness Day

Photo: Two African-American woman

February 7th is National Black HIV/AIDS Awareness Day, an opportunity to promote HIV prevention, testing, care, and treatment among African Americans in the United States.

African Americans are disproportionately affected by HIV. The Centers for Disease Control and Prevention (CDC) estimates that blacks accounted for nearly half (44 percent) of all new infections in 2010, despite making up only 14 percent of the population. This represents a rate that is eight times higher than whites.

Overall, African American gay and bisexual men, especially young men, are the hardest-hit.  In addition, African American women are far more affected by HIV than women of any other race or ethnicity.

Today, we have more opportunities than ever before to reduce the burden of HIV that African American men, women, and young adults bear. Working together with state and local public health agencies, African American communities, and other partners in the public and private sectors, CDC continues to address the HIV epidemic in African American communities.

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The health impact of poor air quality: CDC’s focus for asthma awareness month

Photo: Woman using an inhaler

Asthma, a chronic disease that affects the lungs, impacts more than 25 million people in the United States, including 1 in 11 children. It causes 3 in 5 people living with asthma to limit their physical activity or miss days at school and work. Asthma is also expensive, costing the nation $56 billion each year.  Throughout  May, people with asthma and organizations dedicated to asthma control and education join together to increase awareness about asthma and improve the lives of everyone living with this disease.

The Centers for Disease Control and Prevention (CDC)’s Asthma Awareness Toolkit is a resource featuring a variety of items to help people living with asthma and partner organizations take control of and raise awareness about the disease, including:

  • Key action messages
  • Videos and audio podcasts
  • Sample social media posts for Facebook and Twitter
  • A personal asthma action plan builder

CDC’s National Asthma Control Program (NACP) funds 36 state and territorial state asthma programs. People living with asthma are particularly affected by air pollution. Ozone air pollution, more common in the summer months, can trigger asthma attacks, leading to increased medication use, visits to emergency departments, and hospital admissions.

People with asthma and other chronic respiratory conditions can access daily air quality forecasts to plan outdoor activities for times when air pollution is predicted to be low, including air quality conditions for 400 U.S. cities.

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Skin Cancer Awareness Month

Photo: Mother applying suncreen to her child

Skin cancer is the most common type of cancer in the United States, yet most cases are preventable. Most skin cancers are caused, at least in part, by ultraviolet (UV) radiation. The main avoidable risk factor for skin cancer is exposure to UV radiation, from the sun and from indoor tanning devices.   Using sun protection when outdoors and avoiding indoor tanning are simple ways to reduce your risk. Although skin cancer is often treatable, it can be disfiguring and costly to treat. Melanoma, a more serious type of skin cancer, is one of the most common types of cancer in adults under the age of 40, and can be deadly.  Communities, health professionals, and families can work together to prevent skin cancer.

Make a difference: Spread the word about strategies for preventing skin cancer and encourage communities, organizations, families, and individuals to get involved.

Here are a few ideas for your readers or listeners during Skin Cancer Awareness Month:

  • Encourage families to be sun safe while leading healthy, active lives and enjoying the outdoors. The EPA’s UV Index ( can help people choose appropriate sun protection strategies that work. Some tips:
  • Wear a hat, sunglasses, and other protective clothing, seek shade, especially during midday hours, and use sunscreen.
  • Remember that sunscreen is most effective when used in combination with other methods.
  • Keep your skin healthy. Do not sunbathe or indoor tan.
  • Provide teachers and administrators with the resources and support they need to teach kids about the importance sun safety and avoiding indoor tanning. The EPA’s SunWise Program has free tools to help children learn more about sun safety:
  • Identify youth leaders in your community who can talk to their peers about taking steps to prevent skin cancer by being sun safe, and not sunbathing or indoor tanning.
  • Talk to your doctor if you notice changes in your skin such as a new growth, a sore that doesn't heal, a change in an old growth, or a change in a mole.
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Have a safe and healthy summer

Photo - young girl jumping in a pool

Warm weather brings more opportunity for water-related activities like swimming, boating and fishing. Make this year's summer break memorable by having fun and helping yourself, your friends, and others stay safe and healthy.

Prevent drowning:

Drowning is responsible for more deaths among children ages one through four than any other cause except birth defects. Two to three children die every day as a result of drowning.

Ensure boating safety

Recreational boating can be a wonderful way to spend time with family and friends. More than 90 percent of the people who drowned were not wearing a life jacket.

Related Links:


Kids and Teens

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Summer Bliss – Be Healthy and Safe

Photo: Wedding couple

Add health to your wedding checklist and commit to staying healthy and safe before, during, and after the wedding.

Before you say "I Do," make health a priority. Remember to put yourself on the wedding checklist, with good health and safety habits. While you're planning the parties, wedding, and honeymoon, stay committed to your total health—physical and mental.                                                           
Be Healthy
Be Safe

Pay attention to anything interfering with your ability to be safe and healthy or increasing your risk for disease or injury.

Learn more tips to have a safe and healthy wedding!


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Protect the Ones You Love: Road Traffic Injuries

Photo: Father fastening seatbelts on his children

We all want to keep our children safe and secure and help them live to their full potential. Knowing how to prevent leading causes of child injury, like road traffic injuries, is a step toward this goal.
Every hour, more than 100 children between ages 0 and 19 are treated in emergency departments for injuries sustained in motor vehicle crashes. More children ages 5 to 19 die from crash-related injuries than from any other type of injury.
Thankfully, parents can play a key role in protecting the children they love from road traffic injuries.

One of the best protective measures you can take is buckling children in car seats, booster seats, and seat belts that are appropriate for their age, height, and weight.

Know the Stages:

Additional Resources

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Depression among women, what you should know?

Photo: Woman sitting on her bed

Many women experience depression including pregnant women, postpartum women, and women who are not pregnant. Depression has symptoms, just like other illnesses, including—

  • A low or sad mood.
  • Loss of interest in fun activities.
  • Changes in eating, sleep, and energy.
  • Problems in thinking, concentrating, and making decisions.
  • Feelings of worthlessness, shame, or guilt.
  • Thoughts that life is not worth living.

When many of these symptoms occur together and last for more than a week or two at a time, this is depression.

The symptoms of postpartum depression are similar to symptoms for depression, but they also include—

  • Trouble sleeping when your baby sleeps (more than the lack of sleep new moms usually get).
  • Feeling numb or disconnected from your baby.
  • Having scary or negative thoughts about the baby, like thinking someone will take your baby away or hurt your baby.
  • Worrying that you will hurt the baby.
  • Feeling guilty about not being a good mom, or ashamed that you cannot care for your baby.

According to a CDC survey, 8 to 19% of women reported having frequent postpartum depressive symptoms.

You may have heard of postpartum depression (PPD), but many women don’t know that depression can occur during pregnancy or with other events, such as losing a baby or having trouble getting pregnant.

There are effective treatments for depression that may include medication or talking with a trained therapist. The best way to deal with depression is to see a doctor or a counselor. The earlier you seek help, the better you may do.

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Five Important Reasons to Vaccinate Your Child

National Immunization Awareness Month is a reminder that we all need vaccines throughout our lives.

Photo: Physician examining an infant

You want to do what is best for your children. You know about the importance of car seats, baby gates and other ways to keep them safe. But, did you know that one of the best ways to protect your children is to make sure they have all of their vaccinations?

Immunizations can save your child’s life. Because of advances in medical science, your child can be protected against more diseases than ever before. Some diseases that once injured or killed thousands of children, are no longer common in the U.S. – primarily due to safe and effective vaccines. Polio is one example of the great impact that vaccines have in the United States. Polio was once America’s most-feared disease, causing death and paralysis across the country, but today, thanks to vaccination, there are no reports of polio in the United States.

Vaccination is very safe and effective. Vaccines are only given to children after a long and careful review by scientists, doctors, and health care professionals. Vaccines will involve some discomfort and may cause pain, redness, or tenderness at the site of injection, but this is minimal compared to the pain, discomfort, and trauma of the diseases these vaccines prevent. Serious side effects following vaccination, such as severe allergic reaction, are very rare. The disease-prevention benefits of getting vaccines are much greater than the possible side effects for almost all children.

Immunization protects others you care about. Children in the U.S. still get vaccine-preventable diseases. In fact, we have seen resurgences of measles and whooping cough (pertussis) over the past few years. For example, more than 48,000 cases of whooping cough were reported in the U. S. in 2012. During this time, 20 deaths were reported—the majority of these deaths were in children younger than 3 months of age. Unfortunately, some babies are too young to be completely vaccinated and some people may not be able to receive certain vaccinations due to severe allergies, weakened immune systems from conditions like leukemia, or other reasons. To help keep them safe, it is important that you and your children who are able to get vaccinated are fully immunized. This not only protects your family, but also helps prevent the spread of these diseases to your friends and loved ones.

Immunizations can save your family time and money. A child with a vaccine-preventable disease can be denied attendance at schools or daycare facilities. Some vaccine-preventable diseases can result in prolonged disabilities and can take a financial toll because of lost time at work, medical bills or long-term disability care. In contrast, getting vaccinated against these diseases is a good investment and usually covered by insurance or the Vaccines for Children (VFC) program, which is a federally funded program that provides vaccines at no cost to children from low-income families.
To find out more about the VFC program, visit or ask your child’s health care professional.

Immunization protects future generations. Vaccines have reduced and, in some cases, eliminated many diseases that killed or severely disabled people just a few generations ago. For example, smallpox vaccination eradicated that disease worldwide. Your children don’t have to get smallpox shots anymore because the disease no longer exists. By vaccinating children against rubella (German measles), the risk that pregnant women will pass this virus on to their fetus or newborn has been dramatically decreased, and birth defects associated with that virus rarely are seen in the U. S. If we continue vaccinating now, and vaccinating completely, parents in the future may be able to trust that some diseases of today will no longer be around to harm their children in the future.

For more information about the importance of infant immunization, visit

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National Suicide Prevention Week

Photo: Pensive man

Suicide is a serious public health problem that can have lasting harmful effects on individuals, families, and communities. While its causes are complex and determined by multiple factors, the goal of suicide prevention is simple: Reduce factors that increase risk and increase factors that promote resilience.

Ideally, prevention addresses all levels of influence: individual, relationship, community, and societal. Effective prevention strategies are needed to promote awareness of suicide and encourage a commitment to social change.

Suicide is a type of self-directed violence. Self-directed violence includes:

  • Suicide
    Death caused by self-directed injurious behavior with any intent to die as a result of the behavior.
  • Suicide attempt
    A non-fatal self-directed potentially injurious behavior with any intent to die as a result of the behavior. A suicide attempt may or may not result in injury.
  • Suicidal ideation
    Thinking about, considering, or planning for suicide.

Most people are uncomfortable with the topic of suicide. Too often, victims are blamed, and their families and friends are left stigmatized. As a result, people do not communicate openly about suicide. An important public health problem is left shrouded in secrecy.

The good news is that research over the last several decades has uncovered a wealth of information on the causes of suicide and on prevention strategies. Additionally, CDC is working to monitor the problem and develop programs to prevent youth suicide.

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