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Tips From Former Smokers campaign results

An estimated 1.6 million smokers attempted to quit smoking because of the Centers for Disease Control and Prevention’s “Tips From Former Smokers” national ad campaign, according to a study released by the CDC.  As a result of the 2012 campaign, more than 200,000 Americans had quit smoking immediately following the three-month campaign, of which researchers estimated that more than 100,000 will likely quit smoking permanently.  These results exceed the campaign’s original goals of 500,000 quit attempts and 50,000 successful quits. 

The study surveyed thousands of adult smokers and nonsmokers before and after the campaign. Findings showed that, by quitting, former smokers added more than a third of a million years of life to the U.S. population.  Also, millions of nonsmokers reported talking to friends and family about the dangers of smoking and referring smokers to quit services. 

The Tips campaign is an important counter to the more than $8 billion the tobacco industry spends annually to make cigarettes more attractive and more available, including to youth and young adults.  A second set of Tips ads aired earlier this year and plans are under way for a new set of Tips ads in 2014. 

For more information on the Tips campaign, including profiles of the former smokers, other campaign resources, and links to the ads, visit www.cdc.gov/Tips.

Graphics / Images

  • Tips from Former Smokers Campaign Results

    Tips from Former Smokers Campaign Results
    Full infographic [4.77 MB]

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  • Tips from Former Smokers

    Tips from Former Smokers

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  • Tips from Former Smokers - Be careful not to cut your stoma

    Tips from Former Smokers - Be careful not to cut your stoma

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  • Photo: Tips from Former Smokers - Don't be shy about telling people not to smoke around your kids

    Tips from Former Smokers - Don't be shy about telling people not to smoke around your kids

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Contact Information

CDC Media Relations
(404) 639-3286
media@cdc.gov

Spokespersons

Tom Frieden, MD, MPH

Biography

Thomas R. Frieden, MD, MPH

This is exciting news. Quitting can be hard and I congratulate and celebrate with former smokers - this is the most important step you can take to a longer, healthier life. I encourage anyone who tried to quit to keep trying – it may take several attempts to succeed.

Tom Frieden, MD, MPH - Director of the Centers for Disease Control and Prevention

Tim McAfee, MD, MPH

Biography

Photo: Tim McAfee, MD, MPH

Hard-hitting campaigns like ‘Tips From Former Smokers’ are great investments in public health. This study shows that we save a year of life for less than $200. That makes it one of the most cost-effective prevention efforts.

Tim McAfee, MD, MPH - Director, Office on Smoking and Health, NCCDPHP

 
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