Gaining support from senior management is important to ensure that organization policies are in place and financial resources are available for your program.30 When CEOs embrace health as a priority, the rest of the organization is more likely to do the same.31
Therefore, it is important to present senior management with a strong business case to build support for any worksite obesity prevention and control program.32 This can include the following–
- Reasons why such a program would benefit the company.
- Benefits of physical activity and good nutrition.
- Specific costs to your organization of physical inactivity and poor nutrition.
- Principles to guide the program, recommended scope and objectives of the program, and cost of the recommended program.
- Measures, outcomes, evaluation, and anticipated overall results.32
You can use this Business Case PowerPoint* (PPT-734k) as an example to help you present your program to senior management.
Capturing Senior Level Support: Three Questions You Need To Ask*
This Web page presents three important questions for health promotion professionals to consider before attempting to gain senior level support for a worksite wellness program. . These include:
1) What are the organization's short-term and long-term strategic priorities?
2) What benefits can be expected from your wellness initiative and what is the potential value of health promotion to the organization?
3) What are the leadership styles, pressures, strengths and weaknesses of your senior level executives?
Also in This Section
- Conduct a needs assessment
- Form a committee
- Develop mission, goals, and objectives
- Identify program budget
- Expert Interview
* Links to non-Federal organizations found at this site are provided solely as a service to our users. These links do not constitute an endorsement of these organizations or their programs by CDC or the Federal Government, and none should be inferred. CDC is not responsible for the content of the individual organization Web pages found at these links.
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