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Develop Mission, Goals and Objectives

It is important to develop your obesity prevention and control program's mission, goals, and objectives in this stage of planning. This will allow you to develop activities in the Build section based on your program goals and the specific needs of your employees. Focus on those topics that are of greatest interest to your employees. This will help you choose the most effective activities for your program.

You can define your mission, goals, and objectives by following these three steps.35
1) Create a mission statement. Your program's mission statement briefly states the organization's overall values that drive the program and the ultimate goals or accomplishments that the project will strive to achieve.
2) Identify goals. Identifying goals for your program starts with using the data that you collected during your needs assessment.36 This will help you identify the following:

    • Scope of the program.
    • Expected outcomes.
    • Cost and time necessary to achieve those outcomes.
    • Best method to track the progress of the program.

    3) Determine objectives. You can draw on the mission statement and goals that you have already developed to determine the main objectives of your program.37 Select objectives that are–

    • Specific
    • Measurable
    • Achievable
    • Relevant
    • Time-bound

    Use this Mission, Goals, and Objectives* (PDF-38.7k) example for completing this step.

    Now that you have established your mission, goals, and objectives, you can begin building your logic model.

    Logic models serve as frameworks for larger programs by identifying desired outcomes, and allowing you to work backwards to establish activities and programming that are likely to achieve those outcomes.38 Use the steps below to fill in your logic model by inserting your own outcomes and tailoring it for your workplace.

    Logic Model Planning

    There are four parts to a logic model. These are–

    1. Inputs - Describe the resources your organization has available to invest toward implementing a program. Examples of inputs include funding, staffing and scientific evidence.
    2. Activities - Specify the programs, services, tools, events, and actions that are a part of the program implementation. Examples of activities include promotional materials, relationships between agencies and organizations, classes or other educational offerings, and specific health screenings.
    3. Outputs - List the direct products of program activities and may include types, levels and targets of services to be delivered by the program. Examples of outputs include participation rates, number of sessions held, and number of materials distributed.
    4. Outcomes - Identify desired results, or vision of the future, by describing what you expect to achieve short- and long-term. Examples of outcomes include increases in the number of employees participating in regular physical activity, decreases in sick days taken by staff, and reductions in health care costs.

    Developing a logic model should be a fluid process; you may want to consult and edit your logic model throughout the planning, implementation, and evaluation processes.39

    Also in This Section

    PDF Document Icon Please note: Some of these publications are available for download only as *.pdf files. These files require Adobe Acrobat Reader in order to be viewed. Please review the information on downloading and using Acrobat Reader software.

    * Links to non-Federal organizations found at this site are provided solely as a service to our users. These links do not constitute an endorsement of these organizations or their programs by CDC or the Federal Government, and none should be inferred. CDC is not responsible for the content of the individual organization Web pages found at these links.

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