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Message Development

Developing effective messages that will resonate with your audience and compel them to think, feel, or act in ways that support your communication goals and objectives is critical. The resources below will help you begin to develop the key messages you need to communicate in order to influence your audience to take action.

Adding Power to Our Voices Framing Guide for Communicating about Injury
Guide provides information and tools for using framing theory and message development techniques to develop injury and violence messages.

CDC’s Health Literacy Site
CDC’s health literacy portal providing information and tools to improve health literacy and public health.

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