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Audience Identification and Research

Identifying the population affected by the injury and violence problem is another important step in the communication planning process. Understanding your target audience’s characteristics, attitudes, beliefs, values, behaviors, and communication preferences will help you plan appropriate communication messages and activities. The resources below will help you begin to learn more about the audiences you need to reach with your communications.

Audience Insights
Audience Insights provide information on health attitudes and beliefs, and media habits and preferences for a variety of audiences including teens, tweens, parents, older adults and physicians.