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Fire Spokesperson’s Pocket Media Guide: 
A Pocket-sized Tool Proves a Powerful Pitch

Fire Safety Pocket GuideResources for Public Information Officers (PIOs)
As someone who speaks with the news media about residential fires in your community, you play a pivotal role in communicating timely fire safety and prevention information to the public.

The communication strategies and tools, found in the Fire Spokesperson’s Pocket Media Guide, are most effective in “teachable moments”, just following a fire-related tragedy when public awareness is heightened. In 2008, fire departments across the country responded to 403,000 home fires, in which the lives of 2,755 people were claimed and another 13,560 were injured. These statistics, as tragic as they are, define the number of opportunities PIOs have to deliver the timely, life-saving messages found in the pocket media guide. An affected community is most receptive to hearing prevention tips in the moments and days following a fire.

Please access the Fire Spokesperson’s Pocket Media Guide to learn how to maximize the impact of a fire safety message in interviews with local and national news media. Doing so will help your community take preventive measures to reduce the tragic loss of life and injuries from residential fires.


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