Small Businesses Respond to HIV/AIDS
Small business owners understand the importance of being alert to conditions that may affect their business, their employees and their families, their customers, their community, and their bottom-line. HIV and AIDS can affect your business in many crucial ways so the more you know - the better equipped you are to protect your business.
Through the BRTA/LRTA Program, many small, mid-size, and large businesses are partnering with the CDC to promote HIV and AIDS awareness, prevention, and education. These partnerships are helping to combat HIV and AIDS within some of the most impacted communities across the nation.
Business owners are mobilizing at special events, community HIV testing initiatives, and providing outreach to talk about HIV and AIDS in non-traditional settings - such as hair salons and barbershops. CDC also works with various partners to provide training on how to engage their customers, clients, and employees in discussions about HIV and AIDS with comfort and ease.
Clients wearing the Stopping AIDS Is Everyone’s Business capes in the hair salon
Bronner Bros. International Hair Show in Atlanta, Georgia
The CDC’s Business Responds to AIDS/Labor Responds to AIDS (BRTA/LRTA) Program has partnered with Bronner Bros. Enterprises and Upscale Magazine to bring HIV and AIDS information to underserved populations at the annual Bronner Bros. International Hair Show since 2009.
Since 2010, CDC staff have successfully developed and facilitated several “Shop Talk Workshops” during the hair show expo that have focused on promoting HIV and AIDS awareness and prevention among hair care and barber professionals; providing HIV 101 and prevention communications training to stylists, barbers, salon owners, and other hair care professionals; and by connecting them to CDC programs and initiatives targeting high-impact HIV prevention.
CDC Staffer recruits Bronner Bros. International Hair Show attendee for Shop Talk Workshop in Atlanta, GA
Bronner Bros. hair show attendees engage in HIV prevention role play at the Shop Talk Workshop
Celebrity Hairstylists - Dwight Eubanks and Kaye Flewellen - demonstrate how to engage clients in HIV prevention and education discussions while in the hair salon and barbershop at the Shop Talk Workshop
Shop Talk Workshop attendees make commitments to promote HIV awareness, prevention, and education in their hair salons and barbershops
Bronner Bros. International Hair Show Models
CDC exhibit booth at the Bronner Bros. International Hair Show in Atlanta, GA
Joe Clair - CDC partner, American stand-up comedian, BET host, radio DJ and VJ - facilitates an HIV awareness, prevention, and education discussion and role play at the Shop Talk Workshop during the Bronner Bros. hair show
Kaye Flewellen - CDC Hairstylist/Barber HIV Prevention partner and owner of Flewellen’s International Hair Salon - Houston and Dallas, TX, promotes HIV awareness, prevention, and education in her salon on National HIV Testing Day
Hairstylist/Barber HIV Prevention Initiative
CDC’s Hairstylist/Barber HIV Prevention Initiative was created to promote HIV/AIDS awareness and prevention among hair care, barber, and beauty professionals. The initiative connects stylists, barbers, salon owners, and other hair care professionals to the CDC through the Business Responds to AIDS/Labor Responds to AIDS (BRTA/LRTA) Program which supports HIV prevention among the public/private sector.
Hairstylists and Barbers participating in the initiative mobilize their clients, peers, family, and friends in disseminating HIV and AIDS messages on a long-term basis to help expand awareness of CDC’s programs and initiatives targeting high-impact prevention. Participants also engage their customers and clients in dialogue to assess HIV risks and promote knowing your HIV status. Hairstylists and Barbers also share facts, debunk myths, and provide linkages to resources for their clients, customers, family, and friends.
The HIV epidemic can have a major impact on your clients, business, and community in the following ways:
- Less money for hair care and maintenance
- Higher costs for medications and caring for loved ones
- Decrease in revenue
- Decrease in the number of repeat clients
- Increase in poverty from the disease
- Decrease in available income to purchase products and services
How can you protect your clients and business?
Join the CDC and hairstylists/barbers across the country in the Hairstylist/Barber HIV Prevention Initiative!
What are the benefits to you?
- Serving as a trusted community resource to promote HIV and AIDS awareness, prevention, and education information
- Opportunity to receive publicity for your business
- Increased customer appreciation and commitment to your salon or shop
- Opportunity to show your leadership
- Participation in a national movement
What can hairstylists/barbers do to participate?
- Talk to your clients about basic HIV facts and knowing their HIV status (e.g. establish linkages to care and treatment if needed)
- Host Shop Talk Workshops and Special Events in your salon or shop
- Participate in CDC trainings
Samples of HIV Prevention Tools used by Hairstylists and Barbers
To find out how to join CDC’s Hairstylist/Barber HIV Prevention Initiative, please contact, Sophia L. Minor - firstname.lastname@example.org or call 404.639.4622, or Keisha Y. Simmons – email@example.com or call 404.639.5241.