Part 3: Program evaluation
“Evaluation” refers to in-depth analysis and comparisons to answer questions such as
Is it effective? Why is it effective? or Is one approach more effective than another?
Evaluation is important for determining how to make something work better. Evaluation should involve use of multiple data types (e.g., quantitative, qualitative, cost), and will use multiple analytic methods.
The following are examples of possible analytic methods that could be used for evaluation:
- Plot program outcomes against program changes or key events (e.g., staff changes, procedural changes, training event, technical assistance received, HIV counseling and testing promotional campaign in area)
- Analyze the network quantitatively, or map the network graphically, to identify possible recruiters or gaps in networks being reached and determine which networks were the most productive
- Evaluate cost-utility or cost-effectiveness
Go to Section Four; Part