Public Information

Division of Nutrition, Center for Chronic Disease and Prevention and Health Promotion. Nutrition Intervention in Chronic Disease: A Guide to Effective Programs. New rev. ed.

Atlanta, GA: Centers for Disease Control and Prevention, June, 1994. Chapter 11, The Media.

Freimuth, V.  Are Mass Mediated Health Campaigns Effective? A Review of the Empirical Evidence.  Bethesda, MD: National Heart, Lung, and Blood Institute, Bethesda, MD, January, 1994.

Gaining Access to Media Resources, No. HTP-5, Holding Press Conferences, No. HTP 13, Working with Media Gatekeepers, No. HTP-6, and Writing and Sending Press Releases, No. HTP-4, Health Promotion Resource Center, Stanford Center for Research in Disease Prevention, 1000 Welch Road, Palo Alto, CA 94304-1885, 415-723-0003. (fees)

Hartman, NS. The Media and You, A Basic Survival Guide. National Public Health Information Coalition. Available from Jim McVay, Director, Health Promotion and Information, 434 Monroe Street, Montgomery, AL 36130-3017. Cost $5.00

National AIDS Information and Education Program. HIV/AIDS Managing Issues, July 1994, Atlanta, GA: Centers for Disease Control and Prevention.

National AIDS Information and Education Program. HIV/AIDS Media Relations. MS-F 59, Atlanta, GA: Centers for Disease Control and Prevention, July 1995.

National Institutes of Health. Making Health Communication Programs Work, A Planner's Guide. Washington, DC: U.S. Department of Health and Human Services, April 1992.

New York State Healthy Heart Program, New York State Department of Health. How to Conduct Special Events. January 1993, Albany, NY.

Roper, W. Health Communication Takes on New Perspectives at CDC. Public Health Reports 1993;108(2):179-183.

The Roper Center for Public Opinion Research.  The Roper Center collects and stores public opinion data (e.g., knowledge, attitudes, and some behaviors or behavioral intentions) collected by a number of survey organizations.  Contact: 203-486-4440; PO Box 440, Storrs, CT 06268.

Wallack L, Dorfman L, Jernigan D, Themba M, eds.  Media Advocacy and Public Health, Power for Prevention.  Newbury Park, CA: Sage Publication, 1993. (fee)

Look for media resource guides in your public library, including:

Broadcasting Yearbook
Broadcasting Cable Sourcebook
Television Factbook
Ayer's and Bacon's Directories

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