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e-HAP Direct March 09, 2012

 e-HAP Direct: News for our Partners. Information from CDC's Division of HIV/AIDS Prevention

March 09, 2012

Dear Colleague,

One in every 139 women will be diagnosed with HIV infection at some point in her lifetime. To call the nation’s attention to the impact of HIV and AIDS on women and girls, tomorrow, March 10, is National Women and Girls HIV/AIDS Awareness Day (NWGHAAD). This nationwide observance is coordinated by the Office on Women’s Health (OWH), within the Office of the Assistant Secretary for Health at the U.S. Department of Health and Human Services. This day provides an important opportunity to focus the efforts and organizations working together to fight the disease among women and girls in the United States. The NWGHAAD theme, created this year in partnership with The Greater Than AIDS Campaign, is “Every moment is a deciding moment.

In conjunction with NWGHAAD this year, yesterday the Centers for Disease Control and Prevention (CDC) launched a social marketing HIV testing campaign for women, Take Charge. Take the Test. Because black women are more affected by HIV than women of any other race or ethnicity, the campaign aims to increase HIV testing and awareness among black women. It reminds black women they have the power to take charge of their health and protect themselves against HIV.

Take Charge. Take the Test. is the latest effort of Act Against AIDS, CDC’s umbrella campaign to fight complacency about HIV and AIDS nationwide. The campaign is being launched in 10 metropolitan areas where black women are hard hit by HIV: Atlanta, Chicago, Detroit, Fort Lauderdale, Houston, Memphis, Newark, New Orleans, Hyattsville, and St. Louis. Take Charge. Take the Test. is not just about getting tested; it’s about empowering women to talk openly with their partners and insist on safe sex.

CDC also has increased the availability of effective, evidence-based behavioral interventions for populations at increased risk for HIV infection, including women living with HIV or AIDS and those who are at risk for infection. CDC will continue to support research studies to develop new interventions and to adapt existing interventions.

However, behavioral interventions and campaigns are just one part of the solution. Each of us must do our part to protect our health and the health of our loved ones. We must continue to speak out against stigma, fear, and misinformation in our communities. We must continue to tackle the complex social and structural issues that place women at risk for HIV. And we must continue to advance the goals of the National HIV/AIDS Strategy by supporting high-impact prevention efforts and aligning our resources to match the epidemic. We have more work to do, but more reasons than ever to believe we can win this fight.

For more information on NWGHAAD, including Take Charge. Take the Test., please visit

On Saturday, we ask that you tweet about the impact of HIV on women and girls. Please use the hashtag #NWGHAAD. Also, please consider posting HIV/AIDS and women centered messages on Facebook and placing the red ribbon logo as your or your organization’s profile picture.

Show your support of National Women and Girls HIV/AIDS Awareness Day!


Kevin A. Fenton, M.D., Ph.D., F.F.P.H.
National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention
Centers for Disease Control and Prevention

Jonathan H. Mermin, M.D., M.P.H.
Director, Division of HIV/AIDS Prevention
National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention
Centers for Disease Control and Prevention

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