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2016 NIVW Digital Media Toolkit

National Influenza Vaccination Week (NIVW), December 4-10, 2016, provides an opportunity to remind everyone 6 months and older that it’s not too late to get a flu vaccine. CDC’s activities and resources for NIVW 2016 are outlined below. We hope that these resources help in your efforts to share flu prevention and vaccination message, or assist you in developing your own collaborative NIVW activities.

Learn more about how to fight the flu this season, and remember it is not too late to get a flu vaccine!

NIVW Events/Activities

NIVW Blog-a-thon! : December 4-10

During NIVW, we are encouraging partners to write a post on their blog on the importance of flu vaccination.  CDC will be kicking off the Blog-a-thon on Monday, December 5. Checkout participating blogs below, and look for other participating blogs throughout the week. Share your own post on social media using the hashtag #NIVW2016 and #fightflu, and download your own CDC Flu Blog-a-thon badge, here. ! For more information about the Blog-a-thon, contact FluInbox@cdc.gov.

NIVW Reddit Science Ask Me Anything: Tuesday, December 6, 1:00 pm ET

Reddit Science Ask Me Anything (AMA) digital Q & A forum will feature CDC Advanced Molecular Detection (AMD) technology expert, John Barnes, PhD. Dr. Barnes will be answering Reddit users’ questions about how CDC is using AMD technology to improve influenza virus monitoring and directly inform the development of better-performing influenza vaccines. Join the conversation on December 6, 2016 from 1:00-3:00 pm ET on Reddit, here.

NIVW Hashtag Challenge: Wednesday, December 7 from 11:00 am to 1:00 pm ET

	NIVW Hashtag Promo

CDC will sponsor a hashtag challenge to spread awareness about the upcoming flu season and to remind the public that it is not too late to get a flu vaccine. Working with Hashtag Roundup, CDC will toss out a hashtag on December 7 at 11am ET. Choose a movie, replace one of the words in the movie title with the word "flu," and tweet your movie title with the challenge hashtag. Also, include a message about the importance of flu vaccination in your tweet or as a follow up tweet.

  • Example: Close Encounters of the Flu Kind. Avoid your own close encounter with flu this season. Get a flu vaccine! (insert movie hashtag)*

*@CDCFlu will reveal the movie hashtag on December 7 at 11 am ET

Our goal is to have flu facts and information popping up within the hashtag feed, providing a learning opportunity for those playing along.

NIVW 2016 Communication Material

Sample Newsletter Messages

Outreach messages for your organization’s newsletter, website or partner networks to help all our partners speak with one voice about important updates and flu prevention messages for NIVW 2016.

Sample Social Media Messages

Sample Twitter and Facebook NIVW flu prevention messages to share on your organization’s social media channels.

Free Resources

For more NIVW 2016 communication resources:

CDC also, offers print material, digital and web tools, PSAs, widgets, buttons, and apps on our website. Visit our Free Resources site for more information.

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