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REASONS/RAZONES HIV Testing Campaign

REASONS/RAZONES HIV Testing Campaign

We all have a reason to get tested for HIV. What's your reason?/ ¿Cuál es tu razón?

CDC launches first national effort to encourage HIV testing among Latino gay and bisexual men

my Reasons for getting an HIV test. my FRIENDS, get tested for HIV. Do it for you. Do it for them.

Visit hivtest.cdc.gov/REASONS to share your reason

The REASONS/RAZONES HIV testing campaign features Latino gay and bisexual men sharing their reasons for getting an HIV test. The campaign uses images of family, friends, and partners to emphasize a strong sense of self, family, and community and provides information about accessing fast, free, and confidential testing. The campaign's bold images and messages are featured in targeted mobile and online ads and in national and local print and outdoor/transit advertising in select cities with high levels of HIV infection in Latino gay and bisexual men.

REASONS reminds Latino gay and bisexual men from all walks of life that there are many reasons for getting tested for HIV and that everyone in the Latino community can play a role in stopping the spread of HIV among gay and bisexual men.

  • As an individual: Get tested for HIV, know your HIV status, and talk about HIV with your loved ones.
  • As a community: Tackle the discrimination, stigma, and homophobia that fuel the HIV epidemic among Hispanic/Latino gay and bisexual men.
  • As a nation: Work to advance the goals of the National HIV/AIDS Strategy by increasing HIV prevention efforts and reducing disparities in the U.S. HIV epidemic.

Know the Facts

HIV is still an urgent public health issue in the United States. There are an estimated 1.1 million people currently living with HIV – and 50,000 more are newly infected every year. Nearly 1 in 5 of those living with HIV don't know they're infected. Latinos are the largest and fastest-growing ethnic minority in the United States and also one of the groups most heavily impacted by HIV. Latinos account for 16 percent of the population, but 21 percent of all new HIV infections.

Latino gay and bisexual men are at risk for HIV. Among Latinos, gay and bisexual men bear the greatest burden of HIV infection. At some point in their lives, 1 in 36 Latino men will be diagnosed with HIV. According to CDC, Latino gay and bisexual men account for nearly 8 out of 10 new HIV infections among Latinos in the United States, and almost 1 in 4 new infections among gay and bisexual men of all races. Yet, too many Latino gay and bisexual men with HIV don't know they are infected. A recent study among gay and bisexual men in 21 American cities found that more than one third (37 percent) of Latinos living with HIV were unaware of their infection. The need for increased testing is particularly urgent among young men. CDC data show that 70 percent of HIV positive Latino gay and bisexual men between the ages of 18 and 24 do not know their status.

Get Tested

HIV testing is key to HIV prevention. Knowing your HIV status is a source of strength, not a reason for fear. Getting an HIV test is the only way to know if you have HIV or not. When you know your status, you can take care of yourself, and you are less likely to give the virus to others. Research shows that if people know they have HIV, they often take steps to protect their partners. CDC recommends that all gay and bisexual men get tested for HIV and other STDs at least once a year as part of routine health care and may benefit from more frequent testing (e.g. every 3 to 6 months).

Many places offer free, fast, and confidential HIV tests. Here's how to find an HIV testing site near you:

Take Action

Pledge your voice. Share your reason. There are many ways you and your community can support REASONS.

Latino gay and bisexual men take action against HIV.

We're staying connected and informed.

We get tested.

my Reasons for getting an HIV test. my FRIENDS, get tested for HIV. Do it for you. Do it for them.

Support the campaign online:

  • Visit the REASONS website in English or Spanish
  • Take the REASONS pledge and commit to talking about the importance of HIV testing with your loved ones and getting tested yourself
  • Share your REASONS for working to fight HIV
  • "Like" the REASONS Facebook page, and share or respond to our posts
  • Post about it. Share news about the new campaign throughout your network
  • Tweet about it. Spread the word about the campaign through Twitter by using the campaign hashtag #ShareReasons and by visiting us on the Act Against AIDS Twitter page @TalkHIV.

Support the campaign in your community:

Use REASONS campaign materials in your local area.

  • Download digital banners, posters and brochures to distribute at community events and to provide to local venues in your city at hivtest.cdc.gov/reasons
  • Co-brand campaign materials or advertisements with your organization's logo. For more information about cobranding, please send an email to ActAgainstAIDS@cdc.gov
  • Incorporate REASONS into community events to call attention to why HIV testing among Hispanic/Latino gay and bisexual men is important
 

More Information

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