Phase Four Resources

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A Guide to Making Documents Accessible to People Who Are Blind or Visually Impaired http://www.acb.org/accessible-formats.html *

Ad Agency Tips Ad_Agency_Tips.pdf (PDF 74K)

Andreasen, A., A Social Marketing Research Agenda for Consumer Behavior Researchers, in L. McAlister and M. Rothschild (Eds.) Advances in Consumer Research, XX, 1-5., Association for Consumer Research, Provo, UT, 1992.

Asbestos Radio Ad Asbestos Radio Ads.pdf (PDF 41K)

Assessing Community Needs and Resources - Community Toolbox For information on ways to "promote community health and development by connecting people, ideas, and resources" access the Community Toolbox at http://ctb.ku.edu. *

Also found within this site is a section on assessing community needs and resources which includes sections on developing a plan for identifying local needs and resources, conducting public forums and listening sessions, analyzing community problems, conducting focus groups and needs assessment/concerns surveys, conducting interviews and much more. Assessing Community Needs/Resources Section of Community Tool Box is located at http://ctb.ku.edu/tools/tk/en/tools_tk_2.jsp *

ATSDR: A Primer on Health Risk Communication Principles and Practices The purpose of this primer is to provide a framework of principles and approaches for the communications of health risk information to diverse audiences. It is intended for ATSDR staff and personnel from other government agencies and private organizations who must respond to public concerns about exposures to hazardous substances in the environment. However, it contains guidelines for health risk communication, information about presentations at public meetings, and information about working with the media that are generalizable to other areas. http://www.atsdr.cdc.gov/HEC/primer.html

Bandura, A., Social Foundations of Thought and Action: A Social Cognitive Theory, Prentice-Hall, Englewood Cliffs, NJ, 1986.

Berkowitz, B., & Wolff, T. (2000). The Spirit of the Coalition. Washington, DC: American Public Health Association.

Bertrand, JT. Communications Pretesting. Media Monographs 6, Communications Laboratory, Community and Family Study Center, University of Chicago, 1978.

Best Practices Information The Best Practices Ad Hoc Committee in the GSA Office of Government-wide Policy developed principles to help initiate the Best Practices Program and identify "best practices." The Best Practices Principles are described at http://www.itpolicy.gsa.gov/mkm/gsaepp/wbp.htm

Beyond the Brochure Beyond_the_Brochure.pdf (PDF 1,891K)

Biel, A., How Brand Image Drives Brand Equity, J Advtg Res 33:RC-6-RC-12 (1992).

Black, D.R., Blue, C.L, Kosmoski, K., & Coster, D.C. (2000). Social marketing: Developing a tailored message for a physical activity program. American Journal of Health Behavior, 24(5), 323-337.

Bloom, P.N. and Novelli. W.D., Problems and Challenges of Social Marketing, J Marketing 45:79-88 (1981).

Breast Cancer CD-ROM Breast_Cancer_CD-Rom.pdf (PDF 20K)

Building Coalitions Fact Sheet Index http://www.ag.ohio-state.edu/~ohioline/bc-fact/index.html *

Building Coalitions Fact Sheet Produced by Ohio State University Extension, this site contains information on needs assessments, mobilizing the community, working with diverse cultures, and much more. Access Coalition Fact Sheet Index at http://www.ag.ohio-state.edu/~ohioline/bc-fact/index.html *

Building Online Communities: Transforming Assumptions Into Success "Build it and they will come" is a common assumption that leads many non-profits to shortchange their planning and staffing efforts when establishing an online discussion group or e-mail listserv. If you want to make good use of interactivity, you will find here a list of common pitfalls and practical tips for defining an online community's purpose, moderating a discussion, and locating free software to help manage discussion groups. You'll find Building Online Communities at http://www.benton.org/publibrary/practice/community/assumptions.html *
California Heart Disease & Stroke Prevention Program http://www.dhs.ca.gov/ps/cdic/chdsp/

Chamber of Commerce Directory Chambers of Commerce offer a wealth of information on publicizing, developing, and promoting commercial and industrial opportunities, and improving schools, streets, housing, public works, fire and police protection, parks, playgrounds, and recreational and tourist facilities. This site will link you to your state listing of chambers, which will then link you to each chamber's site. You can access the Chamber of Commerce Directory at http://www.uschamber.com/directory.htm

City Information My City.Com allows for a city search, and then lists community centers, groups, government, organizations, religious groups, service and volunteerism, newspapers, television stations, shopping, businesses, and much more. This may be helpful in determining the settings where messages may be received. Also included are maps and yellow pages. Consider this as a possible networking resource for working with audio visual companies, printers, newspapers, television stations, etc. For access, log on to http://www.mycity.com

Clear and Simple: Developing Effective Print Materials for Low-Literate Readers From the National Institutes of Health, National Cancer Institute, this site contains information about defining the target audience(s), conducting target audience research, developing a concept for the product, developing content and visuals, presenting and revision of draft materials, other resources, etc. Clear and Simple is located at http://cancer.gov/cancerinformation/clearandsimple or at Clear_n_Simple.pdf (PDF 329K).

Coalition Building Primer Coalition_Building_Primer.pdf (PDF 202K)
Communication Planning Resource Kit The Minnesota Youth Tobacco Prevention Initiative created this document to assist programs participating in the Initiative to develop communication plans. It provides guidance for communicating with the community, with other programs, and with community leaders and public officials. CV-MN.Communication_Plan_Resources_Kit.pdf (PDF 1,832K)

Community Development Extension http://www.comdev.ohio-state.edu/ *

Community Health Initiatives http://www.hret.org/hret/programs/commhlth.html *

Community Toolbox For information on ways to "promote community health and development by connecting people, ideas, and resources" access the Community Toolbox at http://ctb.ku.edu *

Competencies Phone Survey Competencies_Phone_Survey.pdf (PDF 368K)

Concept Report Concept_Testing_Report.pdf (PDF 962K)

Concept Testing Report Concept_Testing_Report.pdf (PDF 962K)

Concept Toplines Concept_Toplines.pdf (PDF 32K)

Covering Kids - Developing Social Marketing Messages http://coveringkidsandfamilies.org/resources/index.php?InfoCenterID=25 *

Crimmins, J. and Ziff, R.D., Planning for ROI. Workbook, Prentice Hall, Englewood Cliffs, NJ, 1989.

Crimmins, J. and Ziff, R.D., Planning for ROI. Workbook, Prentice Hall, Englewood Cliffs, NJ, 1989.

Cultural Competence Initiative This site, of the American Medical Association, contains a Cultural Competency Compendium with 460 pages organized into 10 sections. Access Cultural Competence Initiative at http://www.ama-assn.org/ama/pub/category/6758.html *

DDB Needham Worldwide, Aperture: Advertising's Strategic Media Concept, DDB Needham Worldwide, Inc., Chicago, n.d.

DES April Meeting DES_Apr_Meeting.pdf (PDF 401K)

Doak CC. Teaching Patients with Low Literacy Skills. J.B. Lippincott Co., Philadelphia, 1985.

Entry Form Example Entryform_example.pdf (PDF 157K)

Epilepsy Communication Plan Epilepsy_Communication_Plan.pdf (PDF 307K)

Epilepsy Progress Report Meeting Epilepsy_Progress_Report_Meeting.pdf (PDF 66K)

Fine, S.H., The Marketing of Ideas and Social Issues, Praeger, New York, 1981.

Flesh R. How to Test Readability. New York, Harper and Brothers. 1951

Folic Materials Research Folic_Materials_Research.pdf (PDF 4,597K)

Framework for Program Evaluation in Public Health The Framework for Program Evaluation in Public Health was developed to summarize and organize the essential elements of program evaluations; provide a framework for conducting effective program evaluations; clarify the steps in program evaluation; review standards for effective program evaluation; and address misconceptions regarding the purpose and methods of program evaluation. Step 1 in the Program Evaluation section of the publication describes the engaging of stakeholders. Not only will this section be helpful in the identification process of your own stakeholders, but also it will contribute to the evaluation process of your program. The suggested citation for this publication is: Centers for Disease Control and Prevention. Framework for program evaluation in public health. MMWR 1999;48(No.RR-11): [inclusive page numbers]. You may access the Framework for Program Evaluation in Public Health at http://www.cdc.gov/eval/framework.htm

FreeTranslation.com FreeTranslation.com is an easy-to-use site for rapid translations, and for which the subscription is free. It is intended for general purpose use, and the dictionaries are not tuned for specific language or terminology of any industry. However, the Enterprise Translation Server can be customized to produce tuned translations. Access FreeTranslation.com at http://www.freetranslation.com/

Goldman, K.D., & Schmalz, K.J. (2001). Focus on focus groups! Health Promotion Practice, 2(1), 14-17.

Good examples of marketing pieces:

Grant Writing Tools Section of Community Toolbox For information on ways to "promote community health and development by connecting people, ideas, and resources" access the Community Toolbox at http://ctb.ku.edu. *

Also found within this site is the Grant Writing Tools section which discusses the elements of planning and writing budgets, real world examples, and ready-to-use overheads which may be used to explain the process to your partners. This section also includes links to related topics such as developing a management plan, day-to-day maintenance of an organization, attracting support, marketing, sharing positions and other resources, etc. Access the Grant Writing Tools Section of the Community Tool Box at http://ctb.ku.edu/tools/tk/en/tools_tk_2.jsp *

Grantmakers In Health Grantmakers in Health's mission is to help foundations and corporate giving programs improve the nation's health. It works to build knowledge, skills, and effectiveness of individual grantmakers and the field of health philanthropy. It also seeks to foster communication and collaboration among grantmakers and with others. To learn more about Grantmakers in Health go to http://www.gih.org/ *

Guidelines: Writing for Adults with Limited Reading Skills This site was developed by Nancy Gaston and Patricia Daniels. These guidelines are intended to help in preparing written materials for adults with limited reading skills. The site includes information on knowing the audience, deciding on and organizing the message(s), illustration, formatting, pretesting, and readability. Access these guidelines at http://www.cyfernet.org/research/writeadult.html *

GuideStar The GuideStar site houses a database of more than 700,000 U.S. non-profit organizations where you may be able to find sample budgets, timelines, activity charts, etc. GuideStar is located at http://www.guidestar.org/ *

Health Education Professional Resources http://www.nyu.edu/education/hepr/ *

Healthy Communities Programs, a Division of the National Civic League http://www.ncl.org *

Healthy People 2010 Toolkit You can access the partnership section of Healthy People 2010 Toolkit at http://www.health.gov/healthypeople/state/toolkit/partners.htm

Hepatitis C Concept Testing Hep_C_Concept_Testing.pdf (PDF 212K)

Hepatitis C Message Testing Hep_C_Message_Testing.pdf (PDF 193K)

Hispanic Materials Testing Hispanic_Materials_Testing.pdf (PDF 166K)

Infection Brochure Infection_Brochure.pdf (PDF 638K)

Institute for Healthy Communities The mission of the Institute for Healthy Communities is to serve as the catalyst for creating, linking, and supporting community-based partnerships that engage in activities to improve the health and quality of life of the citizens of Pennsylvania. Their high priority goals are to: strengthen their role as statewide advocates for healthy communities; mobilize hospitals and health systems as leaders and partners in the healthy communities movement; coach community change processes and community mobilization; and provide leadership and collaborate with diverse public, private, and nonprofit organizations. You will find the Institute for Healthy Communities at http://www.haponline.org *

Kotler, P. and Zaltman, G., Social Marketing: An Approach to Planned Social Change. J Marketing 35:3-12 (1971).

Lefebvre, R.C. and Flora, J.A., Social Marketing and Public Health Intervention, Health Educ Q 15:299-315 (1988).

Lefebvre, R.C., Doner, L., Johnston, C., Loughrey, K., Batch, G.l., Sutton, S.M., Database Marketing and Message Design: An Example from the Office of Cancer Communication's '5 a Day for Better Health' Program, in E. Maibach & R. Parrott (eds.), Designing Health Messages: Approaches from Communication Theory and Public Health Practice, Sage, Newbury Park, CA, 1994.

Livable Communities (Note: This web site is best viewed in I.E.) http://www.lgc.org/center/ *

Manoff, R.K., Social Marketing: New Imperative for Public Health, New York: Praeger, 1986.

Marketing for Small Businesses This site contains a guide for small businesses which teaches the basics for marketing, including marketing strategies for traditional and new media, and marketing tools. Access Marketing for Small Businesses at http://www.DigitalStore.com/marketing/mstern

McAdams, K. Readability Reconsidered: A Reaction to Fog Indexes. Newspaper Research Journal, Volume 13-14 (1993) Issue 4, Pages 50-59.

McAlister, A., Puska, P., Salonen, J.T., Tuomilehto, J., and Koskela, K., Theory and Action for Health Promotion: Illustrations from the North Karelia Project, Am J Public Health, 72:43-50, (1982).

McGuire, W.J., Theoretical Foundations of Campaigns, in R.E. Rice and C.K. Atkin (eds.) Public Communications Campaigns, Sage, Newbury Park, CA, 43-65, 1989.

McLaughlin GH. "SMOG Grading: A New Readability Formula." Journal of Reading, Vol. 12, No 8 (May 1969), p.639-46.

Media Campaign http://www.mediacampaign.org/ *

Moore, J. and Wells, W.D., R.O.I. Guidebook: Planning for Relevance, Originality and Impact in Advertising and Other Marketing Communications, DDB Needham Worldwide, Chicago, 1991.

National Alcohol Campaign National Alcohol Campaign documents about formative research and other evaluations of the campaign http://www.alcohol.gov.au/

National Association of State Boards of Health http://www.nasbe.org *

National Cancer Institute. Readability Testing in Cancer Communities. Reprinted in June 1981 by the Office of Cancer Communications, National Cancer Institute. Bethesda, MD.

National Coalition Building Institute For information on The National Coalition Building Institute (NCBI), a nonprofit leadership training organization, at http://www.ncbi.org *

National School Boards Association http://www.nsba.org *

National Youth Anti-Drug Media Campaign's Communication Strategy Campaign Statement http://www.mediacampaign.org/ *

Novelli, W.D., Developing Marketing Programs. In L.W. Frederiksen, L.J. Solomon, and K.A. Brehony (eds.) Marketing Health Behavior: Principles, Techniques and Applications, Plenum Press, New York, 1984.

Office of Human Subjects Research Protections Ethical issues are embedded in all facets of intervention. Any attempt to intervene, even with the best of intentions, carries with it ethical decisions and moral dilemmas. For information regarding ethical issues, begin with the Department of Health and Human Service's Office for Human Research Protections (OHRP) which is located at http://www.hhs.gov/ohrp//

Office of National Drug Control Policy The National Youth Anti-Drug Media Campaign has a communication strategy statement that can be used as a model for other health topics and issues. http://www.whitehousedrugpolicy.gov

Official City Sites This site will link you to the official web pages of cities around the country. Also included here are Chambers of Commerce, Convention and Visitors Bureaus, and area, regional, and related sites. Consider this as a possible networking resource for working with audio visual companies, printers, newspapers, television stations, etc. Access Official City Sites at http://www.officialcitysites.com/

Partnerships for Communication These documents, provided by the Office of Communication at the Centers for Disease Control and Prevention, provide information when exploring potential partners for designing health communication plans (and health promotion interventions).

Pit, DW (Ed) Audiovisual Communications Handbook. Peace Corps contract 25-1701, Audio Visual Center, I.U., Bloomington, IN 1976. Available from World Neighbors, 5116 North Portland Avenue, Oklahoma City, OK 73112.

Planned Approach to Community Health (PATCH) The Planned Approach to Community Health (PATCH), developed by the CDC and its partners, is widely recognized as an effective model for planning, conducting, and evaluating community health promotion and disease prevention programs. It is used by diverse communities in the United States and several nations to address a variety of health concerns such as cardiovascular disease, HIV, Injuries, teen pregnancy, and access to health care. The PATCH Guide contains "how to" information on the process, things to consider when adapting the process to your community, and sample overheads and handout materials. You'll find PATCH at http://wonder.cdc.gov/wonder/prevguid/p0000064/p0000064.asp

Plummer, J., How Personality Makes a Difference, J Advtg Res 24:27-31 (1984-85).

Precede-Proceed Model The goals of the Precede-Proceed Model of health promotion program are to explain health-related behaviors and to design and evaluate the intervention designated to influence both the behaviors and the living conditions that influence them and their sequelae. This model has been applied, tested, studied, extended and verified in hundreds of published studies and thousands of unpublished projects in community, schools, clinical, and workplace settings over the last decade. To access further information about Precede-Proceed go to http://hsc.usf.edu/~kmbrown/PRECEDE_PROCEED_Overview.htm *

Pretesting in Health Communications: Methods, Examples and Resources for Improving Health Messages and Materials. U.S. Department of Health and Human Services, Public Health Service, National Institutes of Health, National Cancer Institute, Bethesda, MD. NIH Publication No. 83-1493, Revised Dec. 1982.

Pretesting Top Line Report The California Project LEAN produced this document in preparation for the Food on the Run campaign. The following document describes the pre-testing process of Food on the Run materials targeted towards low-income teens to promote physical activity and nutrition. CV-LEAN_Pretesting_Top_Line_Report.pdf (PDF 673K)

Prevention Marketing Initiative To view The Prevention Marketing Initiative's technical assistance materials, go to http://www.cdc.gov/hiv/projects/pmi/

Principles of Community Engagement Principles of Community Engagement provides public health professionals and community leaders with a science base and practical guidelines for engaging the public in community decision-making and action for health promotion, health protection, and disease prevention. The material provided can help public health professionals and community leaders improve communication, promote common understanding, and strengthen coordination, collaboration, and partnerships efforts among themselves and community members and institutions. You will find Principles of Community Engagement at http://www.cdc.gov/phppo/pce/index.htm

Prochaska, J. and DiClemente, C., Stages and Processes of Self-Change in Smoking: Towards an Integrative Model of Change, J Olin Consult Psych 51:390-395 (1983).

Radio Ad Costs Radio_Ad_Costs.pdf (PDF 24K)

Readability Formulas This site describes the Flesch Readability Formula, the Gunning Fog Index, and the Dale-Chall Formula at http://csep.psyc.memphis.edu/cohmetrix/readabilityresearch.htm *

Rogers, E., Diffusion of Innovations (3rd ed.), Free Press, New York, 1983.

Romans, M.C., Marchant, D.J., Pearse, W.H., Gravenstine, J.F., and Sutton, S.M., Utilization of Screening Mammography - 1990, Women's Health Issues, 1:68-73 (1991).

Rudd, J. and Glanz, K., How Individuals Use Information for Health Action: Consumer Information Processing, in K. Glanz, F.M. Lewis, and B.K. Rimer (eds.) Health Behavior and Health Education: Theory, Research, and Practice, Jossey-Bass, San Francisco, 115-139,1990.

School Health Index http://www.cdc.gov/healthyyouth/SHI/index.htm

Scientific and Technical Information: Simply Put Tips for creating easy-to-read print materials your audience will want to read and use. Locate Simply Put at http://www.cdc.gov/od/oc/simpput.pdf (PDF 3,074K)

Sentinel Sentinel.pdf (PDF 383K)

Simply Put simpput.pdf (PDF 3,074K)

SMOG Readability Formula The SMOG Readability Formula is a simple method you can use to determine the reading level of your written materials. This site is an adaptation from the Journal of Reading. Access the SMOG Readability Formula at http://www.med.utah.edu/pated/authors/readability.html *

Social Marketing Network http://www.phac-aspc.gc.ca/canada/regions/ab-nwt/pdf/resources/e_socialmarketing_toolkit.pdf * (PDF 248K)

State and Local Health Departments Most state health departments can provide state and local data for various health problems through offices of vital records and/or health statistics. State and local health department listings can be accessed through the American Public Health Association at http://www.apha.org/public_health/state.htm *

State Information The 50 States Website includes links to each of the states. Once linked to the state site of interest, you will find information about clubs, organizations, departments of education, demographics, the economy, maps, colleges and universities, government, newspapers, television stations, businesses, shopping, etc. Each topic links to other pages or sites. Consider this as a possible networking resource for working with audio visual companies, printers, newspapers, television stations, etc. For access, log on to http://www.50states.com

SUNetwork http://www.sustainableusa.org/ *

Sutton, S.M., Balch, G., and Lefebvre, R.C., Strategic Questions for Consumer-Based Health Communication, Public Health Reports, (1996).

Teen Epilepsy Activities Teen_Epilespsy_Activities_Topline.pdf (PDF 185K)

The Prevention of Youth Violence: A Framework for Community Action Youth_Violence_Framework.pdf (PDF 1,440K)

U.S. Department of Health and Human Services, Making Health Communications Programs Work, National Cancer Institute, Bethesda, MD, 1989.

United States Copyright Office This site provides forms, reports, registration procedures, federal regulations, pending regulations, search for registrations/documents, and much more. Access the United States Copyright Office at http://www.loc.gov/copyright

Walsh, D.C., Rudd, R.E., Moeykens, B.A., Moloney, T.W., Social Marketing for Public Health, Health Affairs 12:104-119 (1993).

Wells, W.D., Planning for R.O.I.: Effective Advertising Strategy, Prentice Hall, Englewood Cliffs, NJ, 1989.

*Links to non–Federal organizations are provided solely as a service to our users. Links do not constitute an endorsement of any organization by CDC or the Federal Government, and none should be inferred. The CDC is not responsible for the content of the individual organization Web pages found at this link.