| CDCynergy
Component |
Description |
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View
a video-based welcome message from George Mensah, M.D.; Chief,
Division for Heart Disease and Stroke Prevention
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View
information about this version of CDCynergy. |
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View
an animation that describes the CDC's Cynergy process model. |
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See
instructions on how to navigate and use the CDCynergy application. |
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Visit
the CDC web site for more information about this version of CDCynergy. |
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Access
the help system for CDCynergy, presented in a "Frequently Asked Questions" (FAQs)
format. |
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Display
a quick reference version of CDCynergy that highlights the key points to
the planning process. |
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See
instructions on how to download a word-processing file that could be
used
as a "starter" document. This document contains: suggested section titles
for your communications plan, the CDCynergy steps, and guidance for each
step. |
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Access
the CDCynergy glossary definitions of terms and phrases used in CDCynergy.
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View
a list of all Resource items in this version of CDCynergy. Also provides
quick
access to the Table of Contents. |
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Access
the CDCynergy media library that contains examples of posters, radio spots,
TV spots, and other media used in previous communication campaigns. |
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Access
a listing and description of various data collection methods used in communications
research. |
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Display
a complete list of all phases and steps for the CDCynergy process. |
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| CDCynergy
Examples: |
The
examples are case studies of health communication interventions. Each study
is divided into steps, to demonstrate how the problem was addressed at each
point in the planning process. |
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CDCynergy
Process Tutorial:
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The
CDCynergy process model is presented in a 6-phase model. A corresponding
tutorial
describing "what to do" and "how to do it" is available
for each phase. See CDCynergy
Process Steps for a complete list of all process steps.
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Introduction
1.1 Write
a problem statement.
1.2 Assess
the problem's relevance to your program.
1.3 Explore
who should be on the planning team and how team members will interact.
1.4 Examine
and/or conduct necessary research to describe the problem.
1.5 Determine
and describe distinct subgroups affected by the problem.
1.6 Write
a problem statement for each subgroup you plan to consider further.
1.7
Gather information necessary to describe each subproblem.
1.8 Assess
factors and variables that can affect the project's direction.
Summary
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Introduction
2.1
List the direct and indirect causes of each subproblem that may require
intervention(s).
2.2
Prioritize and select subproblems that need intervention(s).
2.3 Write
goals for each subproblem.
2.4 Examine
relevant theories and best practices for potential intervention(s).
2.5 Consider
SWOT and ethics of intervention options.
2.6 For
each subproblem, select the intervention(s) you plan to use.
2.7 Explore
additional resources and new partners.
2.8 Acquire
funding and solidify partnerships.
Summary
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Introduction
3.1 For
each subproblem, determine if intervention is dominant.
3.2 Determine
whether potential audiences contain any subgroups (audience segments).
3.3 Finalize
intended audiences.
3.4 Write
communication goals for each audience segment.
3.5 Examine
and decide on communication-relevant theories and models.
3.6 Undertake
formative research.
3.7 Write
profiles for each audience segment.
3.8 Rewrite
goals as measurable communication objectives.
3.9 Write
creative briefs.
3.10 Confirm
plans with stakeholders.
Summary
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Introduction
4.1 Draft
timetable, budget, and plan for developing and testing communication mix.
4.2 Develop
and test creative concepts.
4.3 Develop
and pretest messages.
4.4 Pretest
and select settings.
4.5 Select,
integrate, and test channel-specific communication activities.
4.6 Identify
and/or develop, pretest, and select materials.
4.7 Decide
on roles and responsibilities of staff and partners.
4.8 Produce
materials for dissemination.
4.9 Finalize
and briefly summarize the communication plan.
4.10 Share
and confirm communication plan with appropriate stakeholders.
Summary
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Introduction
5.1 Identify
and engage stakeholders.
5.2 Describe
the program.
5.3 Determine
what information stakeholders need and when they need it.
5.4 Write
intervention standards that correspond with the different types of evaluation.
5.5 Determine
sources and methods that will be used to gather data.
5.6 Develop
an evaluation design.
5.7 Develop
a data analysis and reporting plan.
5.8 Formalize
agreements and develop an internal and external communication plan.
5.9 Develop
an evaluation timetable and budget.
5.10 Summarize
the evaluation implementation plan and share it with staff and stakeholders.
Summary
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Introduction
6.1 Integrate
communication and evaluation plans.
6.2 Execute
communication and evaluation plans.
6.3 Manage
the communication and evaluation activities.
6.4 Document
feedback and lessons learned.
6.5 Modify
program components based on evaluation feedback.
6.6 Disseminate
lessons learned and evaluation findings.
Summary
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