• A Guide to Making Documents Accessible to People Who Are Blind or Visually Impaired http://www.acb.org/accessible-formats.html *

• Ad Agency Tips Ad_Agency_Tips.pdf (PDF 74K)

• Ad Council This site contains a variety of reports such as those on how non-profits can reach young adults. http://www.adcouncil.org *

• Advocacy Institute. Elements of a Successful Public Interest Advocacy Campaign. Washington, D.C.

• Aetiologic Theory Structuring Guide (ATSG) Aetiologic_Theory_Structuring_Guide.pdf (PDF 77K)

• African American Report African_American_report.pdf (PDF 1,172K)

• Albrect TL, Bryan C. Advances in segmentation modeling for health communications and social marketing campaigns. Journal of Health Communications 1996; (1) 65-80.

• Alcohol Research and Health http://www.niaaa.nih.gov/Publications/AlcoholResearch/

• Alfers, D., & Butterfoss, F.D. (2000). Evaluation on a shoestring: Key to success for Virginia Prenatal Incentive Program. Health Promotion Practice, 1(3), 259-267.

• AltaVista Search: Main Page http://www.altavista.com

• Altman DG, Wheelis AY, McFarlane M, Lee H, Formann SP. The relationship between tobacco access and use among adolescents: a four community study. Social Science and Medicine 1999: 48(6):759-75.

• Amazon.com: Books, Music & More! http://www.amazon.com/exec/obidos/subst/home/home.html/104-7849167-3419942

• AMEDEO: The Medical Literature Guide (medical lit searches) http://www.amedeo.com

• American Cancer Society This nonprofit organization offers several documents about school health education and physical fitness, which can be ordered by calling: 1-800-ACS-2345. These documents are:
  • Generation Fit Action Packet
  • Improving School Health: A Guide to School Health Councils
  • National Health Education Standards: Achieving Health Literacy

• American College of Cardiology http://www.acc.org *

• American Dietetic Association http://www.eatright.org *

• American Evaluation Association This web site, sponsored by the American Evaluation Association, includes information about various types of evaluation and standards and guidelines for conducting evaluation. http://www.eval.org *

• American Heart Association Health statistical information provided by the American Heart Association, including reports such as the annual Heart and Stroke Update reports that also contain information about the economic burden of cardiovascular disease. http://www.americanheart.org/statistics/ *

• American Heart Journal http://www.medscape.com/viewpublication/129_index

• American Journal of Cardiology http://www.elsevier.com/inca/publications/store/5/2/5/0/4/8

• American Journal of Epidemiology http://aje.oupjournals.org *

• American Journal of Health Behavior http://www.ajhb.org/ *

• American Journal of Hypertension http://www.elsevier.com/inca/publications/store/5/0/5/7/4/2/index.htt

• American Journal of Public Health http://www.ajph.org *

• American National Standards Institute (ANSI) http://www.ansi.org *

• American Nonsmokers' Rights Foundation. Teens as Teachers, Berkeley (CA): American Nonsmokers' Rights Foundation, 1994.

• American Public Health Association Community Health Planning and Policy Development Section http://www.apha.org *

• American Public Health Association For an article on cardiovascular disease and risk factor epidemiology go to http://www.apha.org/journal/editorials/ednieto.htm. *

• American Statistical Association The Survey Research Methods Section provides information about survey research, including the series "What is a Survey?" "What are Focus Groups?" "What is a Margin of Error?" and information about privacy and ethics. http://www.amstat.org *

• An Evaluation Framework for Community Health Programs The Center for Advancement of Community Based Public Health (CBPH) produced an adapted version of the framework entitled An Evaluation Framework for Community Health Programs. This is a public document that can be shared without restriction. This version was developed to provide a practical tool for engaging community stakeholders in program evaluation activities. Access An Evaluation Framework for Community Health Programs at http://www.cdc.gov/eval/evalcbph.pdf (PDF 1,253K).

• An Ounce of Prevention . . . What Are the Returns? The Epidemiology Program Office at the Centers for Disease Control and Prevention produced this report, which outlines 19 prevention strategies that demonstrate disease prevention at a reasonable cost. http://www.cdc.gov/epo

• Andreasen, A., A Social Marketing Research Agenda for Consumer Behavior Researchers, in L. McAlister and M. Rothschild (Eds.) Advances in Consumer Research, XX, 1-5., Association for Consumer Research, Provo, UT, 1992.

• Andreason AR. Cheap but good marketing research. Homewood, Illinois: Dow Jones-Irwin, 1988.

• Andreason AR. The Strategic Market Planning Guidebook, Atlanta, GA: American Cancer Society.

• Antagonistic Q & A Antagonistic_QA.pdf (PDF 61K)

• Arbitron http://www.arbitron.com

• Asbestos Radio Ad Asbestos Radio Ads.pdf (PDF 41K)

• Asian and Pacific Islander American Health Forum http://www.apiahf.org *

• Assessing Community Needs and Resources - Community Toolbox For information on ways to "promote community health and development by connecting people, ideas, and resources" access the Community Toolbox at http://ctb.ku.edu.* Also found within this site is a section on assessing community needs and resources which includes sections on developing a plan for identifying local needs and resources, conducting public forums and listening sessions, analyzing community problems, conducting focus groups and needs assessment/concerns surveys, conducting interviews and much more. Assessing Community Needs/Resources Section of Community Tool Box is located at http://ctb.ku.edu/tools/tk/en/tools_tk_2.jsp.*

• Assessment Protocol for Excellence in Public Health (APEXPH) This planning activity guides you in assessing your organization's resources and regulatory readiness to address the problem. You may access information about APEXPH at http://www.naccho.org/topics/infrastructure/APEXPH.cfm. *

  Or to request a copy, write to:

Public Health Practice Program Office
Association/County Health Office
440 First Street, NW
Washington, DC 20001

• Association of Black Cardiologists (Note: This web site is best viewed in I.E.) http://www.abcardio.org *

• Association of State and Territorial Chronic Disease Program Directors http://www.chronicdisease.org *

• Atkins, C, Wallack L (Eds.) Mass Communication and Public Health. Complexities and Conflicts. Newbury Park, CA: Sage Publications, 1990

• ATSDR: A Primer on Health Risk Communication Principles and Practices The purpose of this primer is to provide a framework of principles and approaches for the communications of health risk information to diverse audiences. It is intended for ATSDR staff and personnel from other government agencies and private organizations who must respond to public concerns about exposures to hazardous substances in the environment. However, it contains guidelines for health risk communication, information about presentations at public meetings, and information about working with the media that are generalizable to other areas. http://www.atsdr.cdc.gov/HEC/primer.html

• Audience Profile Audience_Profile.pdf (PDF 51K)

• Audience Segmentation Information This presentation, produced by the Office of Communication at the Centers for Disease Control and Prevention, contains helpful information about the process of audience segmentation. CV-Audsegslides.pdf (PDF 9,839K)

• Bandura, A., Social Foundations of Thought and Action: A Social Cognitive Theory, Prentice-Hall, Englewood Cliffs, NJ, 1986.

• Baranowski, T., Simons-Morton, B., Hooks, P., Henske, J., Dunn, J.K., Burkhalter, J., Harper, J., & Palmer, J. (1990). A center-based program for exercise change among Black-American Families. Health Education Quarterly, 17(2), 179-196.

• Baranowski,T. (1990). Reciprocal determinism at the stages of behavior change: An integration of community, personal and behavioral perspectives. International Quarterly of Community Health Education, 10(4), 297-327.

• Baranowski,T., Davis,M., Resnicow,K., Baranoswki,J., Doyle,C., Lin,L., Smith,M., & Wang,D. (2000). Gimme 5 fruit, juice, and vegetables for fun and health: Outcome evaluation. Health Education & Behavior, 27(1), 96-111.

• Baranowski,T., Lin,L., Wetter,D., Resnicow,K., & Hearn,M.D. (1997). Theory as mediating variables: Why aren't community interventions working as desired? Annals of Epidemiology, S7, S89-S95

• Bartholomew, L.K., Parcel, G.S., Kok, G., & Gottlieb, N.H. (2000). Intervention Mapping: Designing theory- and evidence-based health promotion programs. Mountain View, California: Mayfield Publishing Company.

• Basic Priority Rating Model For a description of the Basic Priority Rating Model, see the chapter entitled "Setting Health Priorities and Establishing Objectives" in the Healthy People 2010 Tool Kit, which you can access at http://www.health.gov/healthypeople/state/toolkit.

• Beaton,M., & Corby,J. (1990). Stairway to health. Occupational Health, 42(7), 212

• Beauchamp, T. L., & Childress, J.F. (1994). Principles of biomedical ethics (4th ed.). New York: Oxford University Press.

• Becker, M. H. (1986). The tyranny of health. Public Health Reviews, 14, 15-25.

• Becker, M. H. (1993). A medical sociologist looks at health promotion. Journal of Health and Social Behavior, 34, 1-6.

• Behavior Consensus Behavior_Consensus.pdf (PDF 64K)

• Behavioral Risk Factor Surveillance System The Behavioral Risk Factor Surveillance System (BRFSS) is the state-based surveillance system of the CDC's National Center for Chronic Disease Prevention and Health Promotion (NCCDPHP). Active in all 50 states, the District of Columbia, and three territories, it is the primary source of state-based information about risk behaviors among adult populations. The BRFSS is designed to gather information from adults about their knowledge, attitudes, and practices related to various health issues:
  • Health status and access to care
  • Tobacco and alcohol use
  • Dietary patterns
  • Hypertension and cholesterol
  • Leisure time physical activities
  • Injury control
  • Women's health issues
  • Use of preventive services
  • HIV and AIDS

Models on cardiovascular disease and heart attack and stroke awareness are also collected by various states Information about the BRFSS may be accessed at http://www.cdc.gov/brfss/

• Berkowitz, B., & Wolff, T. (2000). The Spirit of the Coalition. Washington, DC: American Public Health Association.

• Bertrand, JT. Communications Pretesting. Media Monographs 6, Communications Laboratory, Community and Family Study Center, University of Chicago, 1978.

• Best Practices Home Page This searchable database contains over 1,000 proven solutions from more than 120 countries to the common social, economic and environmental problems of an urbanizing world. It demonstrates the practical ways in which communities, governments, and the private sector are working together to improve governance, eradicate poverty, provide access to shelter, land and basic services, protect the environment and support economic development. Best Practices Home Page is located at http://www.bestpractices.org. *

• Best Practices Information The Best Practices Ad Hoc Committee in the GSA Office of Governmentwide Policy developed principles to help initiate the Best Practices Program and identify "best practices." The Best Practices Principles are described at http://www.itpolicy.gsa.gov

• Beyond the Brochure Beyond_the_Brochure.pdf (PDF 1,891K)

• Beyond the Stoop: Community Programs to Promote Youth The Institute of Medicine, of the National Academies, developed this document to address public policy for youth community programs. More information about this document can be found at the Institute of Medicine's web site or by looking at the publications listed at the National Academies Press site.
  • http://www.iom.edu *
  • http://www.nap.edu *

• Biel, A., How Brand Image Drives Brand Equity, J Advtg Res 33:RC-6-RC-12 (1992).

• Black, D.R., Blue, C.L, Kosmoski, K., & Coster, D.C. (2000). Social marketing: Developing a tailored message for a physical activity program. American Journal of Health Behavior, 24(5), 323-337.

• Black Health Care http://www.blackhealthcare.com

• Blamey,A., Mutrie,N., & Aitchison,T. (1995). Health promotion by encouraged use of stairs. British Medical Journal, 311, 289-290.

• Bloom, P.N. and Novelli. W.D., Problems and Challenges of Social Marketing, J Marketing 45:79-88 (1981).

• Booth,M.L., & Samdal,O. (1997). Health-promoting schools in Australia: models and measurements. Australian and New Zealand Journal of Public Health, 21(4), 365-370.

• Botvin GJ, Dusenbury L, Baker E, James-Ortiz S, Botvin, EM, Kerner J. A skills training approach to smoking prevention among Hispanic youth. Journal of Behavioral Medicine 1989b;12(3):279-96

• Botvin, GJ, Dusenbury L, Baker E, James-Ortiz S, Botvin, EM, Kerner J. Smoking prevention among urban minority youth: assessing effects on outcome and mediating variables. Health Psychology 1992;11(5):290-9.

• Braeckman,L., De Bacquer,D., Maes,L., & De Backer,G. (1999). Effects of a low-intensity worksite-based nutrition intervention. Occupational Medicine, 49(8), 549-555.

• Braithwaite, S. S. (1994). Distributive justice: Must we say yes when society says no? In J. F. Monagle and D. C. Thomasa (Eds.), Health care ethics: critical issues (pp. 295-304). Gaithersburg, MD: Aspen Publishers.

• Breast Cancer CD-ROM Breast_Cancer_CD-Rom.pdf (PDF 20K)

• Breslow,L. (1996). Social ecological strategies for promoting healthy lifestyles. American Journal of Health Promotion, 10(4), 253-257.

• Briss, P.A., et al. (2000). Developing an evidence-based Guide to Community Preventive Services. American Journal of Preventive Medicine, 18(1S), 35-44.

• Broughton, W. (1991). Qualitative methods in program evaluation. American Journal of Health Promotion, 5(5), 346-354.

• Broughton, W. (1991). Reporting evaluation results. American Journal of Health Promotion, 6(2), 138-143.

• Brown, W. J., & Singhal, A. (1990). Ethical dilemmas of prosocial television. Communication Quarterly, 38(3), 268-280.

• Brownell,K.D., Stunkard,A., & Albaum,J.M. (1980). Evaluation and modification of exercise patterns in the natural environment. American Journal of Psychiatry, 137(12), 1540-1545.

• Brownson RC, Jackson-Thompson J. Wilkerson JC, Davis JR, Owens NW, Fisher EB Jr. Demographic and socioeconomic differences in beliefs about the health effects of smoking. American Journal of Public Health 1992b;82(1):99-103.

• Brownson, R.C., Smith, C., Pratt, M., Mack, N., Jackson-Thompson, J., Dean, C.G., Dabney, S., & Wilkerson, J. (1996). Preventing cardiovascular disease through community-based risk reduction: The Bootheel heart health project. American Journal of Public Health, 86(2), 206-213.

• Brownson,R.C., Newshaffer,C., & Ali-Abarghoui,F. (1997). Policy research for disease prevention: Challenges and practical recommendations. American Journal of Public Health, 87(5), 735-739.

• Brownson,R.C., Schmid,T., King,A.C., Eyler,A.A., Pratt,M., Murayi,T., Mayer,J., & Brown,D.R. (1998). Support for policy interventions to increase physical activity in rural Missouri. American Journal of Health Promotion, 12(4), 263-266.

• Building Coalitions Fact Sheet Produced by Ohio State University Extension, this site contains information on needs assessments, mobilizing the community, working with diverse cultures, and much more. Access Coalition Fact Sheet Index at http://www.ag.ohio-state.edu/~ohioline/bc-fact/index.html. *

• Building Online Communities: Transforming Assumptions Into Success "Build it and they will come" is a common assumption that leads many non-profits to shortchange their planning and staffing efforts when establishing an online discussion group or e-mail listserv. If you want to make good use of interactivity, you will find here a list of common pitfalls and practical tips for defining an online community's purpose, moderating a discussion, and locating free software to help manage discussion groups. You'll find Building Online Communities at http://www.benton.org/publibrary/practice/community/assumptions.html. *

• Bungener, M. (1987). Health promotion and ethics. In S. Doxiadis (Ed.), Ethical dilemmas in health promotion (pp. 117-128). New York: Wiley & Sons.

• Butterfoss, F.D., Francisco, V., & Capwell, E.M. (2000). Choosing effective evaluation methods. Health Promotion Practice, 1(4), 307-313.

• Caballero,B., Davis,S., Davis,C.E., Ethelbah,B., Evans,M., Lohman,T., Stephenson,L., Story,M., & White,J. (1998). Pathways: A school-based program for the primary prevention of obesity in American Indian children. Journal of Nutritional Biochemistry, 9(9), 535-543.

• Calfas,K.J., Long,B., Sallis,J., Wooten,W., Pratt,M., & Patrick,K. (1996). A controlled trial of physician counseling to promote the adoption of physical activity. Preventive Medicine, 25, 225-233.

• California Heart Disease & Stroke Prevention Program http://www.dhs.ca.gov/ps/cdic/chdsp/

• California Project LEAN This program, including Playing the Policy Game, offers information about how to enact policies for healthier schools. http://www.dhs.ca.gov/lean

• California Project LEAN's Communication Plan CV-LEAN_Communication_Plan.pdf (PDF 1,043K)

• California Project LEAN's Food on the Run Program In preparation for planning the Food on the Run program, staff had key informant interviews conducted with members of their target audience and significant other individuals to gain insight for program planning. CV-LEAN_Formative_Research_Key Informant Interview_Report.pdf (PDF 1,649K)

• California Project LEAN's Food on the Run Program The California Project LEAN produced this document in preparation for the Food on the Run campaign. The following documents include a literature review surveying the literature about similar physical activity and nutrition interventions with adolescents and a policy report generated from a policy needs assessment.
• CV-LEAN_Policy_Report.pdf (PDF 883K)
• CV-LEAN_Literature_Review_Report.pdf (PDF 793K)

• Cameron, R., Jolin, M.A., Walker, R., McDermott, N., & Gough, M. (2001). Linking science and practice: Toward a system for enabling communities to adopt best practices for chronic disease prevention. Health Promotion Practice, 2(1), 35-42.

• Campaign Overview Campaign_Overview.pdf (PDF 4,511K)

• Campbell, A. V. (1990). Education or indoctrination? The issue of autonomy in health education. In S. Doxiadis (Ed.), Ethics in health education, (pp. 15-27). New York: Wiley & Sons.

• Campbell, M.K., Reynolds, K., Havas, S., Bishop,D., Nicklas, T., Palombo, R., Buller, D., Feldman, R., Topor, M., Johnson, C., Beresford, S.A., Motsinger, B., Morrill, C., & Heimendinger, J. (1999). Stages of change for increasing fruit and vegetable consumption among adults and young adults participating in the national 5-a-Day for Better Health Community study. Health Education & Behavior, 26(4), 513-534.

• Campbell,M.K., Demark-Wahnefried,W., Symons,M., Kalsbeek,W.D., Dodds,J., Cowan,A., Jackson,B., Motsinger,B., Hoben,K., Lashley,J., Demissie,S., & McClelland,J. (1999). Fruit and vegetable consumption and prevention of cancer: The black churches united for better health project. American Journal of Public Health, 89(9), 1390-1396.

• Campbell,M.K., DeVellis,B.M., Strecher,V., Ammerman,A.S., DeVellis,R.F., & Sandler,R. (1994). Improving dietary behavior: The effectiveness of tailored messages in primary care settings. American Journal of Public Health, 84(5), 783-787.

• Carande-Kulis, V.G., et al. (2000). Methods for systematic reviews of economic evaluations for the Guide to Community Preventive Services. American Journal of Preventive Medicine, 18(1S), 75-91.

• Cardiovision 2020 http://www.cardiovision2020.org *

• Castro,F.G., Elder,J., Coe,K., Tafoya-Barraza,H., Moratto,S., Campbell,N., & Talavers,G. (1995). Mobilizing churches for health promotion in Latino communities: Companeros en la Salud. Journal of the National Cancer Institute Monographs, 18, 127-135.

• Cause and Effect Theory Structuring Guide Cause-Effect_Theory_Structuring.pdf (PDF 38K)

• CDC Division for Heart Disease and Stroke Prevention CDC's Division for Heart Disease and Stroke Prevention (HDSP) is located in the Division of Adult and Community Health of the National Center for Chronic Disease Prevention and Health Promotion. HDSP activities include epidemiologic surveillance and research, intervention studies, and public health programs related to cardiovascular health. http://www.cdc.gov/dhdsp/

  E-mail: cdcinfo@cdc.gov

  Statistical information from the Division for Heart Disease and Stroke Prevention at the Centers of Disease Control and Prevention http://www.cdc.gov/dhdsp/library/statisticalinfo.htm

• CDC Division of Adolescent and School Health http://www.cdc.gov/healthyyouth/ CDC Division of Nutrition and Physical Activity http://www.cdc.gov/nccdphp/dnpa CDC Women and Heart Disease: An Atlas of Racial and Ethnic Disparities in Mortality http://www.cdc.gov/dhdsp/library/maps/cvdatlas/atlas_womens/

• CDC Division of Nutrition and Physical Activity http://www.cdc.gov/nccdphp/dnpa

• CDC Women and Heart Disease: An Atlas of Racial and Ethnic Disparities in Mortality http://www.cdc.gov/dhdsp/library/maps/cvdatlas/atlas_womens/

• CDC Wonder CDC Wonder is and easy-to-use system that provides a single point of access to a wide variety of CDC reports, guidelines, and numeric public health data. CDC wonder may be accessed at http://wonder.cdc.gov

• CDCynergy Lite

• CDCynergy Phase Step List

• Census Information To access the Statistical Abstract of the United States and other Census information, go to the U.S. Census Bureau at http://www.census.gov

• Center for Livable Communities (Note: This web site is best viewed in I.E.) http://www.lgc.org/center/ *

• Center for Science in Public Interest This web site contains suggestions for enacting policy and environmental strategies that can support healthy behaviors in communities. (upcoming policy component of site) http://www.cspinet.org *

• Center for the Advancement of Health. (2000). Selected Evidence for Behavioral Approaches to Chronic Disease Management in Clinical Settings: Cardiovascular Disease. Washington, DC: Author.

• Centers for Disease Control and Prevention http://www.cdc.gov

• Centers for Disease Control and Prevention Statistical information from the Division for Heart Disease and Stroke Prevention at the Centers for Disease Control and Prevention http://www.cdc.gov/dhdsp/library/maps/cvdatlas/atlas_womens/

• Centers for Disease Control and Prevention Evaluation Resources This web site includes resources (including how to develop logic models), evaluation organizations, documents to assist in designing evaluations of programs. http://www.cdc.gov/eval/resources.htm

• Centers for Disease Control and Prevention Here are several examples of evaluation pieces:
  • Cost_Evaluation.pdf (PDF 572K)
  • Cost_Eval_Components.pdf (PDF 72K)
  • Data_Analysis_Plan.pdf (PDF 112K)
  • Del_Imp_Eval_Components.pdf (PDF 70K)
  • Effects_Eval_Components.pdf (PDF 69K)
  • Evaluation_Guide.pdf (PDF 949K)
  • Evaluation_Plan.pdf (PDF 99K)
  • Exp_Reach_Eval_Components.pdf (PDF 59K)
  • Theory_Eval_Components.pdf (PDF 43K)

• Centers for Disease Control and Prevention Main Site The Centers for Disease Control and Prevention (CDC) is composed of more than 11 Centers, Institutes, and Offices dedicated to promoting health and quality of life by preventing and controlling disease, injury, and disability through scientific inquiry. This site includes an A-Z guide with links to specific health topics. You can access the CDC website at http://www.cdc.gov

• Centers for Disease Control and Prevention. (1999). Framework for Program Evaluation in Public Health. MMWR, 48(RR-11), 1-40.

• Centers for Disease Control and Prevention. Best Practices for Comprehensive Tobacco Control Programs - August 1999 . Atlanta: Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 1999a.

• Centers for Disease Control and Prevention. Guidelines for school health programs to prevent tobacco use and addiction. Morbidity and Mortality Weekly Report 1994b;43(RR-2):1-18.

• Chamber of Commerce Directory Chambers of Commerce offer a wealth of information on publicizing, developing, and promoting commercial and industrial opportunities, and improving schools, streets, housing, public works, fire and police protection, parks, playgrounds, and recreational and tourist facilities. This site will link you to your state listing of chambers, which will then link you to each chamber's site. You can access the Chamber of Commerce Directory at http://www.uschamber.com/directory.htm

• Checklist for Establishing Community Partnerships CDC. Seven Days of Immunization: National Infant Immunization Week, 1995. Fawcett, S.B., et al. (1995). Evaluating Community Efforts to Prevent Cardiovascular Diseases. Atlanta, GA: Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion.

• City Information My City.Com allows for a city search, and then lists community centers, groups, government, organizations, religious groups, service and volunteerism, newspapers, television stations, shopping, businesses, and much more. This may be helpful in determining the settings where messages may be received. Also included are maps and yellow pages. Consider this as a possible networking resource for working with audio visual companies, printers, newspapers, television stations, etc. For access, log on to http://www.mycity.com

• Claritas' Compass System - PRIZM PRIZM defines every neighborhood in the United States in terms of 62 demographically and behaviorally distinct clusters. A precision tool for lifestyle segmentation and analysis, PRIZM offers an easy way to identify, understand, and target consumers down to the block level. Claritas' Compass System - PRIZM is located at http://www.claritas.com/claritas/Default.jsp?ci=3&si=4&pn=prizmne

• Clear and Simple: Developing Effective Print Materials for Low-Literate Readers From the National Institutes of Health, National Cancer Institute, this site contains information about defining the target audience(s), conducting target audience research, developing a concept for the product, developing content and visuals, presenting and revision of draft materials, other resources, etc. Clear and Simple is located at http://cancer.gov/cancerinformation/clearandsimple or at Clear_n_Simple.pdf (PDF 329K).

• Coalition Building Primer Coalition_Building_Primer.pdf (PDF 202K)

• Cochrane Library http://www.update-software.com/clibng/cliblogon.htm

• Coles,A., Turner,S., & Hunt,R. (1993). School meals, healthy eating and contract specifications. Health Education Journal, 52(1), 10-12.

• Communication Planning Resource Kit The Minnesota Youth Tobacco Prevention Initiative created this document to assist programs participating in the Initiative to develop communication plans. It provides guidance for communicating with the community, with other programs, and with community leaders and public officials. CV-MN_Communication_Plan_Resources_Kit.pdf (PDF 1,832K)

• Community Development Extension http://www.comdev.ohio-state.edu *

• Community Health Initiatives http://www.hret.org/hret/programs/commhlth.html *

• Community Prevention Guide, a set of recommendations for the use and non-use of population-based interventions for a variety of public health topics. http://www.thecommunityguide.org *

• Community Success Community_success.pdf (PDF 44K)

• Community Toolbox For information on ways to "promote community health and development by connecting people, ideas, and resources" and to look at examples of evaluation in actual projects, access the Community Toolbox at http://ctb.ku.edu * Best Practices Home Page This searchable database contains over 1,000 proven solutions from more than 120 countries to the common social, economic and environmental problems of an urbanizing world. It demonstrates the practical ways in which communities, governments, and the private sector are working together to improve governance, eradicate poverty, provide access to shelter, land and basic services, protect the environment and support economic development. Best Practices Home Page is located at http://www.bestpractices.org *

• Competencies Phone Survey Competencies_Phone_Survey.pdf (PDF 368K)

• Comprehensive School Health Education from the Centers for Disease Control and Prevention http://www.cdc.gov/healthyyouth/

• Concept Report Concept_Testing_Report.pdf (PDF 962K)

• Concept Testing Report Concept_Testing_Report.pdf (PDF 962K)

• Concept Toplines Concept_Toplines.pdf (PDF 7K)

• Connell JP, Kubisch AC, Schorr LB, Weiss, CH. New Approaches to Evaluating Community Initiatives, New York, NY: Aspen Institute, 1995.

• Connolly,P.C., & MCKenzie,T. (1995). Effects of a games intervention on the physical activity levels of children at recess. Research Quarterly for Exercise and Sport, 66(Supplement), A60-A60.

• Contento, Balch, Paige, Gross, & Bisignani. (1995). Nutrition education for school-aged children. Journal of Nutrition Education, 27, 298-311.

• Contribution of Epidemiology to Understanding Coronary Artery Disease Epstein, FH. Contribution of Epidemiology to Understanding Coronary Artery Disease. In: Marmot M, Elliott P, eds. Coronary Heart Disease Epidemiology: From Aetiology to Public Health. New York: Oxford University Press, 1992 :20-32.

• A Coordinated School Health Program from the Centers for Disease Control and Prevention This model contains eight interactive components for coordinated school health. http://www.cdc.gov/healthyyouth/

• Cost Eval Components Cost_Eval_Components.pdf (PDF 72K)

• Cost Evaluation Cost_Evaluation.pdf (PDF 572K)

• Cost of Heart Disease Cost_of_HD.pdf (PDF 71K)

• Covering Kids - Developing Social Marketing Messages http://coveringkidsandfamilies.org/resources/index.php?InfoCenterID=25 *

• Creative Brief - Epilepsy Creative_Brief_Epilepsy.pdf (PDF 43K)

• Creative Brief - Folic Acid FA_Brief.pdf (PDF 71K)

• Creative Brief See the Creative Brief for the Prevention Marketing Initiative at http://www.cdc.gov/hiv/ (PDF 437K)

• Crimmins, J. and Ziff, R.D., Planning for ROI. Workbook, Prentice Hall, Englewood Cliffs, NJ, 1989.

• Crockett,S.J., & Sims,L. (1995). Environmental influences on children's eating. Journal of Nutrition Education, 27(5), 235-249.

• Cross Cultural Health Care Program http://www.xculture.org *

• Cullen,K.C., Baranowski,T., Rittenberry,l., & Olivera,N. (2000). Social-environmental influences on children's diet: results from focus groups with African-, Euro-, and Mexican-American children and their parents. Health Education Research, 15(5), 581-590.

• Cullen,K.C., Eagan,J., Baranowski,T., Owens,E., & De Moor,C. (2000). Effect of a la carte and snack bar foods at school on children's lunchtime intake of fruits and vegetables. Journal of the American Dietetic Association, 100(12), 1482-1486.

• Cultural Competence Initiative This site, of the American Medical Association, contains a Cultural Competency Compendium with 460 pages organized into 10 sections. Access Cultural Competence Initiative at http://www.ama-assn.org/ama/pub/category/6758.html *

• Daniels, N. (1985). Just health care. New York: Cambridge University Press.

• Daniels, N. (1996). Justice and justification: Reflective equilibrium in theory and practice. Cambridge University Press.

• Data Analysis Plan Data_Analysis_Plan.pdf (PDF 112K)

• Databases Databases.pdf (PDF 44K)

• Davis,M., Baranowski,T., Resnicow,K., Baranoswki,J., Doyle,C., Smith,M., Wang,D., Yaroch,A., & Hebert,D. (2000). Gimme 5 fruit and vegetables for fun and health: Process evaluation. Health Education and Behavior, 27(2), 167-176.

• DDB Needham Worldwide, Aperture: Advertising's Strategic Media Concept, DDB Needham Worldwide, Inc., Chicago, n.d.

• DDB Needham's Lifestyle http://www.ddb.com/

• Delivery/Implementation Evaluation Components Del_Imp_Eval_Components.pdf (PDF 70K)

• The Department of Epidemiology and Biostatistics at the School of Medicine at the University of California-San Francisco This website provides a world wide web virtual library about epidemiology. It provides information from governmental agencies, data sources, and various resources for epidemiology, including cardiovascular epidemiology. http://www.epibiostat.ucsf.edu/index.html *

• Department of Health and Human Services (DHHS) The Department of Health and Human Services is the Unites States Government's principal agency for protecting the healthy of all Americans and providing essential human services, especially for those who are least able to help themselves. You may access the Department of Health and Human Services at: http://www.os.dhhs.gov

• DES April Meeting DES_Apr_Meeting.pdf (PDF 401K)

• DES August Meeting Report DES_Aug_Meeting_Report.pdf (PDF 355K)

• DES Formative Research DES_Formative _Research.pdf (PDF 343K)

• DES Lessons Learned DES_Meeting_Lessons.pdf (PDF 327K)

• DES Research Recommendations DES_Research_Recommendation.pdf (PDF 181K)

• DES Summary Report DES_Summary_Report.pdf (PDF 670K)

• Diabetes Fact Sheet Diabetes_Fact_Sheet.pdf (PDF 646K)

• Disseminate lessons learned and evaluation findings.  (Step 6, Phase 6)

• Division of Disability and Health http://www.cdc.gov/ncbddd/dh/

• Division of Nutrition and Physical Activity, CDC http://www.cdc.gov/nccdphp/dnpa

• Doak CC. Teaching Patients with Low Literacy Skills. J.B. Lippincott Co., Philadelphia, 1985.

• Document feedback and lessons learned.  (Step 4, Phase 6)

• Documents Evaluation Proposal Eval_Proposal.pdf (PDF 20K)

• Draft Expert Report Draft_Expert_Report.pdf (PDF 1,882K)

• Draft timetable, budget, and plan for developing and testing communication mix.  (Step 1, Phase 4)

• Draft Web Lit Review Draft_Web_Lit_Review.pdf (PDF 1,298K)

• Duncan P. & Cribb, A. (1996). Helping people change--An ethical approach? Health Education Research, 11(3), 339-348.

• Effects Evaluation Components Effects_Eval_Components.pdf (PDF 69K)

• Elder, J.P., Campbell, N.R., Candelaria, J.I., Talavera, G., Mayer, J., Moreno, C., Medel, Y., & Lyons,G. (1998). Project Salsa: development and institutionalization of a nutritional health promotion project in a Latino community. American Journal of Health Promotion,12(6), 391-401.

• Elder, J.P., Schmid, T., Dower, P., & Hedlund, S. (1993). Community heart health programs: Components, rationale, and strategies for effective interventions. Journal of Public Health Policy,14(4), 463-479.

• Elder,J.P., McGraw,S., Stone,E., Reed,D., Harsha,D.W., Greene,T., & Wambsgans,K. (1994). CATCH: Process evaluation of environmental factors and programs. Health Education Quarterly, Supplement 2, S107-S127

• Elder,J.P., Sallis,J., Mayer,J., Hammond,N., & Peplinski,S. (1989). Community-based health promotion: A survey of churches, labor unions, supermarkets, and restaurants. Journal of Community Health, 14(3), 159-168.

• Empowerment Evaluation http://www.stanford.edu/~davidf/empowermentevaluation.html *

• Entry Form Example Entryform_example.pdf (PDF 157K)

• Epi Info Software The Public Health offers training materials for public health, including the Epi Info software. Epi Info 2000 is a series of computer programs for use in epidemic investigations, public health surveillance, and general biomedical database and statistics applications. http://bookstore.phf.org/cat3.htm *

• Epilepsy Communication Plan Epilepsy_Communication_Plan.pdf (PDF 307K)

• Epilepsy Progress Report Meeting Epilepsy_Progress_Report_Meeting.pdf (PDF 66K)

• Epstein,L.H. (1998). Integrating theoretical approaches to promote physical activity. American Journal of Preventive Medicine, 15(4), 257-265.

• Evaluating Collaboratives: Reaching the Potential This document, produced by Program Development and Evaluation of the University of Wisconsin Cooperative Extension, provides step-by-step guidance for conducting collaborative evaluations with community members. This group has also produced a number of other evaluation-related documents that are available for viewing on their website. These documents include: Collecting Evaluation Data, Collecting Evaluation Data: An Overview of Sources and Methods, Collecting Evaluation Data: Surveys, Community Group Member Survey: Using the Results, Planning a Program Evaluation Worksheet, Program Development and Evaluation: Analyzing Quantitative Data, Program Development and Evaluation: Questionnaire Design: Asking Questions with a Purpose, and Program Development and Evaluation: Sampling. http://www.uwex.edu/ces/flp/caregiving/files/collaboration_evaluatingcollaboratives.pdf * (PDF 1,599K)

• Evaluating Comprehensive Community Initiatives http://ctb.ku.edu/tools/en/chapter_1036.htm *

• Evaluation and the Health Profession http://www.sagepub.co.uk *

• Evaluation Article: Theory-Based Evaluation.htm

• Evaluation Guide Evaluation_Guide.pdf (PDF 949K)

• Evaluation Guide - Developing an Evaluation Plan Evaluation_Guide-Developing_an_Evaluation_Plan.pdf (PDF 1,033K)

• Evaluation Guide - Developing and Using a Logic Model Evaluation_Guide-Developing_and_Using_a_Logic_Model.pdf (PDF 1,106K)

• Evaluation Guide - Writing SMART Objectives Evaluation_Guide-Writing_SMART_Objectives.pdf (PDF 465K)

• Evaluation Plan Evaluation_Plan.pdf (PDF 99K)

• Evaluation Relevance Matrix

• Evaluation Report Eval_Report.pdf (PDF 209K)

• Evaluation Resources For further information about evaluation or assistance in conducting an evaluation project, CDC includes a resources section in their evaluation site. It provides links to a variety of sites which provide information about: Ethics, Principles, and Standards; Organizations, Societies, Foundations, Association; Journals and On-Line Publications; Step-by-Step Manuals; Logic Model Resources; Planning and Performance Improvement Tools; etc. To access CDC's Evaluation Resource links, log on to http://www.cdc.gov/eval/resources.htm

• Example of a Logic Model CV-logic_model_for_Physical_Activity.htm

• Exposure/Reach Evaluation Components Exp_Reach_Eval_Components.pdf (PDF 59K)

• Exposure/Reach Evaluation Exposure_eval_excerpt.pdf (PDF 62K)

• Eye Program Goals Eye_Program_Goals.pdf (PDF 101K)

• FA Focus Topline FA_Focus_Toplines.pdf (PDF 714K)

• FA Formative Research FA_Formative_Research.pdf (PDF 4,625K)

• Faden, R. R. (1987). Ethical issues in government sponsored public health campaigns. Health Education Quarterly, 14(1), 227-37.

• Falls and Hip Fractures Among Older Adults Falls_Older_Adults_Problem.pdf (PDF 96K)

• FAST Search: All the Web, All the Time http://alltheweb.com

• Fawcett, S.B., et al. (1995). Evaluating Community Efforts to Prevent Cardiovascular Diseases. Atlanta, GA: Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion.

• Fawcett SB, Paine-Andrews A, Francisco VT, Schulz J, Ritchter KP, et al. Evaluating community initiatives for health and development. In Evaluating Health Promotion Approaches, edited by I Rootman and D McQueen. Copenhagen, Denmark: World Health Organization -- in press.

• Fawcett SB, Sterling TD, Paine Andrews A, Harris KJ, Francisco VT, et al. Evaluating Community Efforts to Prevent Cardiovascular Diseases. Atlanta, GA, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, 1995.

• Feldman,P., Gold,M., & Chu,K. (1994). Enhancing information for state health policy. Health Affairs, 13, 236-250.

• Ferdinand, K.C. (1995). The healthy heart community prevention project: A model for primary cardiovascular risk reduction in the African-American population. Journal of the National Medical Association, 87(8 supplement), 638-641.

• Fetterman DM, Kaftarian SJ, Wandersman A. Empowerment Evaluation: knowledge and Tools for Self-assessment and Accountability. Thousand Oaks, CA: Sage Publications, 1996.

• Fine, S.H., The Marketing of Ideas and Social Issues, Praeger, New York, 1981.

• Fine, Seymour (ed.) (1990), Social Marketing: Promoting the Causes of Public and Nonprofit Agencies, Boston: Allyn & Bacon.

• A First Step Toward Healthy Eating: The 1% Or Less Handbook This handbook, provided by the Center for Science in the Public Interest, describes how to plan, implement, and evaluate a community-wide, nutrition-education campaign. It includes a wide choice of program options to plan programs for communities and includes sample letters, handouts, and evaluation forms to use when planning and implementing this program and similar types of campaigns. CV_1_or_less_pt_1.pdf (PDF 6,969K)

• Flesh R. How to Test Readability. New York, Harper and Brothers. 1951

• Flynn BS, Worden JK, Secker-Walker RH, Badger GJ, Geller BM. Cigarette smoking prevention effects of mass media and school interventions targeted at gender and age groups. Journal of Health Education 1995; 26 (2 Suppl):S45-S51.

• A Focus Group Report on Adolescent Behaviors, Perceptions, Values and Attitudes on Health, Nutrition, and Physical Activity This California Project LEAN document summarizes findings from focus groups with adolescents as part of their formative research for the physical activity and nutrition campaign. CV-LEAN_Focus_Group_Formative_Research.pdf (PDF 1,062K)

• Folic Acid Audience Profile FA_Audience_Profile.pdf (PDF 72K)

• Folic Acid Evaluation Plan FA_Eval_Plan.pdf (PDF 2,527K)

• Folic Materials Research Folic_Materials_Research.pdf (PDF 4,597K)

• Folic Media Kit Folic_Media_Kit.pdf (PDF 598K)

• Framework for Program Evaluation in Public Health The Framework for Program Evaluation in Public Health was developed to summarize and organize the essential elements of program evaluations; provide a framework for conducting effective program evaluations; clarify the steps in program evaluation; review standards for effective program evaluation; and address misconceptions regarding the purpose and methods of program evaluation. Step 1 in the Program Evaluation section of the publication describes the engaging of stakeholders. Not only will this section be helpful in the identification process of your own stakeholders, but also it will contribute to the evaluation process of your program. The suggested citation for this publication is: Centers for Disease Control and Prevention. Framework for program evaluation in public health. MMWR 1999;48(No.RR-11): [inclusive page numbers]. You may access the Framework for Program Evaluation in Public Health at http://www.cdc.gov/eval/framework.htm

• FreeTranslation.com FreeTranslation.com is an easy-to-use site for rapid translations, and for which the subscription is free. It is intended for general purpose use, and the dictionaries are not tuned for specific language or terminology of any industry. However, the Enterprise Translation Server can be customized to produce tuned translations. Access FreeTranslation.com at http://www.freetranslation.com

• Freimuth V, Cole G, Kirby S. (2001). Issues in evaluating mass mediated health communication campaigns in WHO Monograph entitled Evaluation in Health Promotion: Principles and Perspectives. Copenhagen: WHO Regional Office for Europe, in press).

• French,S.A., Jeffery,R.W., Story,M., Hannan,P., & Snyder,M. (1997). A pricing strategy to promote low-fat snack choices through vending machines. American Journal of Public Health, 87(5), 849-851.

• French,S.A., Story,M., Jeffery,R.W., Snyder,P., Eisenberg,M., Sidebottom,A., & Murray,D. (1997). Pricing strategy to promote fruit and vegetable purchase in high school cafeterias. Journal of the American Dietetic Association, 97(9), 1008-1013.

• Gateway The NLM Gateway allows users to search in multiple retrieval systems at the U.S. National Library of Medicine (NLM). http://gateway.nlm.nih.gov/gw/Cmd

• Geographical Information Systems (GIS) http://www.cdc.gov/nchs/gis.htm

• Gettleman,L. (2000). Using focus groups to develop a heart disease prevention program for ethnically diverse, low income women. Journal of Community Health, 25(6), 439-453.

• Gittelsohn,J., Evans,M., Story,M., Davis,S.M., Metcalfe,L., Helitzer,D.L., & Clay,T.E. (1999). Multisite formative assessment for the Pathways study to prevent obesity in American Indian schoolchildren. American Journal of Clinical Nutrition, 69(Supplement), 767S-772S.

• Glanz, K., Lewis, F. M., & Rimer, B. K. (Eds.). (2000). Health Behavior and Health Education: Theory, Research, and Practice (2nd ed.). San Francisco: Jossey-Bass Publishers.

• Glanz, K, Eriksen MP. Individual and community models for dietary change. Journal of Nutrition Education 25:80-86, 1993.

• Glanz,K. (1997). Review of nutritional attitudes and counseling practices of primary care physicians. American Journal of Clinical Nutrition, 65(Supplement), 2016S-2019S.

• Glanz,K., Lankenau,B., Foerster,S., Temple,S., Mullis,R., & Schmid,T. (1995). Environmental and policy approaches to cardiovascular disease prevention through nutrition: Opportunities for state and local action. Health Education Quarterly, 22(4), 512-527.

• Glasgow, R.E., Vogt, T.M., & Boles, S.M. (1999). Evaluating the public health impact of health promotion interventions: The RE-AIM Framework. American Journal of Public Health, 89(9), 1322-1327.

• Goals and Objectives View the Goals and Objectives of the U.S. Surgeon General's Suicide Prevention Strategy at http://www.surgeongeneral.gov/library/calltoaction/

• Go.com http://go.com/

• Golaszewski,T., Barr,D., & Cochran,S. (1998). An organization-based intervention to improve support for employee heart health. American Journal of Health Promotion, 13(1), 26-35.

• Goldberg,J., Rudd,R., & Dietz,W. (1999). Using 3 data sources and methods to shape a nutrition campaign. Journal of the American Dietetic Association, 99(6), 717-722.

• Goldman, K.D., & Schmalz, K.J. (2001). OBOES SCREECH: Ideas for health promotion interventions. Health Promotion Practice, 2(1), 18-19.

• Goldman, K.D., & Schmalz, K.J. (2001). Focus on focus groups! Health Promotion Practice, 2(1), 14-17.

• Gonzalez C, Gonzalez J, Freeman V, Howard-Pitney B. Health promotion in diverse cultural communities. Palo Alto, CA: Stanford Center for Research in Disease Prevention, 1991.

• Good examples of marketing pieces:
• Bag_Logo pdf (PDF 59K) (transcript)
• Bookmarks.pdf (PDF 149K) (transcript)
• Brochures.pdf (PDF 554K)
• Clear_n_Simple.pdf (PDF 329K)
• ComicBook.pdf (PDF 3,637K) (transcript)
• Concept_Testing_Report.pdf (PDF 962K)
• Doctor_Questions.pdf (PDF 440K)
• Fact_Sheet.pdf (PDF 321K)
• FAQ_Sheet.pdf (PDF 108K)
• Formative_Eval_Components.pdf (PDF 8K)
• Fotonovela_Span_and Engl.pdf (PDF 3,600K) (transcript)
• Implementation_Plan.pdf (PDF 218K)
• Low_Cost_Art.pdf (PDF 1,010K) (transcript)
• Media_Analysis_Example1.pdf (PDF 411K)
• Media_Analysis_Example2.pdf (PDF 639K)
• Partner_Newsletters.pdf (PDF 828K)
• Preparation_Checklist.pdf (PDF 57K)
• Status_Report2.pdf (PDF 56K)
• Storyboard.pdf (PDF 220K) (transcript)
• Theory_Eval-Components.pdf (PDF 43K)
• Tips_for_Pharmacists.pdf (PDF 85K)
• Tough_Issues_Pamphlet.pdf (PDF 517K)

• Goodman, R.M. & Wandersman, A. (1994). FORECAST: A formative approach to evaluating community coalitions and community-based initiatives. Journal of Community Psychology, Special issue 1994, 6- 25.

• Goodman, R.M. (2000). Bridging the gap in effective program implementation: From concept to application, Journal of Community Psychology, 28(3), 1-13.

• Goodman, R.M., Speers, M.A., McLeroy, K., Fawcett, S., Kegler, M.,Parke, E., Smith, S.R., Sterling, T.D., Wallerstein. N. (1998). Identifying and defining the dimensions of community capacity to provide a basis for measurement. Health Education & Behavior, 25(3), 258-278.

• Google Search Engine http://www.google.com

• Gordon,A.R., Devaney,B.L., & Burghardt,J.A. (1995). Dietary effects of the National School Lunch Program and the School Breakfast Program. American Journal of Clinical Nutrition, 61(Supplement), 221S-231S.

• Grant Writing Tools Section of Community Toolbox For information on ways to "promote community health and development by connecting people, ideas, and resources" access the Community Toolbox at http://ctb.ku.edu.*

  Also found within this site is the Grant Writing Tools section which discusses the elements of planning and writing budgets, real world examples, and ready-to-use overheads which may be used to explain the process to your partners. This section also includes links to related topics such as developing a management plan, day-to-day maintenance of an organization, attracting support, marketing, sharing positions and other resources, etc. Access the Grant Writing Tools Section of the Community Tool Box at http://ctb.ku.edu/tools/tk/en/tools_tk_2.jsp *

• Grant Writing Tools http://ctb.ku.edu/tools/tk/en/tools_tk_2.jsp *

• Grantmakers In Health Grantmakers in Health's mission is to help foundations and corporate giving programs improve the nation's health. It works to build knowledge, skills, and effectiveness of individual grantmakers and the field of health philanthropy. It also seeks to foster communication and collaboration among grantmakers and with others. To learn more about Grantmakers in Health go to http://www.gih.org *

• Green, L.W. and Kreuter, M.W. Health Promotion Planning: An Educational and Ecological Approach, 3rd edition (Mountain View, CA: Mayfield Publishing 1999; to order call 800-433-1279)

• Green,L.W., Richard,L., & Potvin,L. (1996). Ecological foundations of health promotion. American Journal of Health Promotion, 10(4), 270-257.

• Guidelines: Writing for Adults with Limited Reading Skills This site was developed by Nancy Gaston and Patricia Daniels. These guidelines are intended to help in preparing written materials for adults with limited reading skills. The site includes information on knowing the audience, deciding on and organizing the message(s), illustration, formatting, pretesting, and readability. Access these guidelines at http://www.cyfernet.org/research/writeadult.html *

• Guidelines for School Health Programs to Promote Lifelong Healthy Eating These guidelines that are located in the Division of Adolescent and School Health of the Centers for Disease Control and Prevention, developed by the CDC and experts from universities, state and federal agencies, voluntary organizations, and professional associations, are intended to help schools implement effective nutrition policies and programs. http://www.cdc.gov/healthyyouth/

• GuideStar The GuideStar site houses a database of more than 700,000 U.S. non-profit organizations where you may be able to find sample budgets, timelines, activity charts, etc. GuideStar is located at http://www.guidestar.org *

• Guttman, N. (1997). Ethical dilemmas in health communication interventions. Health Communication, 9(2), 155-190.

• Guttman, N. (2000). Public Health Communication Interventions: Values and Ethical Dilemmas. Thousand Oaks, CA: Sage.

• H. pylori Profile Hpylori_Profile.pdf (PDF 42K)

• Hammond,S.L., Leonard,B., & Fridinger,F. (2000). The Centers for Disease Control and Prevention director's physical activity challenge: An evaluation of a worksite health promotion intervention. American Journal of Health Promotion, 15(1), 17-20.

• Handbook for Process Evaluation in Noncommunicable Disease Prevention The countrywide integrated noncommunicable diseases intervention (CINDI) programme of the World Health Organization produced this handbook as a tool for documenting preventive intervention projects and the processes that determine the impact of intervention http://www.euro.who.int/document/E66338.pdf (PDF 339KB).

• Harnack,L., Snyder,P., Story,M., Holliday,R., Lytle,L., & Neumark-Sztainer,D. (2000). Availability of a la carte food items in junior and senior high schools: A needs assessment. Journal of the American Dietetic Association, 100(6), 701-703.

• Harris,K.J., Paine-Andrews,A., Richter,K., Lewis,R., Johnston,J.A., James,V., Henke,L., & Fawcett,S.B. (1997). Reducing elementary school children's risks for chronic diseases through school lunch modifications, nutrition education, and physical activity interventions. Journal of Nutrition Education, 29(4), 196-202.

• Harris,K.J., Richter,K., Paine-Andrews,A., Lewis,R., Johnston,J.A., James,V., Henke,L., & Fawcett,S.B. (1997). Community partnerships: Review of selected models and evaluation of two case studies. Journal of Nutrition Education, 29(4), 189-195.

• Hausman, A.J., & Becker, J. (2000). Using participatory research to plan evaluation in violence prevention. Health Promotion Practice, 1(4), 331-340.

• Hawe,P., & Shiell,A. (2000). Social capital and health promotion: A review. Social Science and Medicine, 51, 871-885.

• Health Behavior Factors Health _Behavior_Factors.pdf (PDF 49K)

• Health Education and Behavior (Formerly Health Education Quarterly) http://www.sagepub.co.uk *

• Health Education Professional Resources http://www.nyu.edu/education/hepr/ *

• Health Education Research http://her.oupjournals.org *

• Health is Academic This web site is sponsored by numerous education-related professional organizations and federal agencies, including the Centers for Disease Control and Prevention, and contains resources about coordinated school health programs. http://www2.edc.org/HealthIsAcademic/sitemap.asp *

• Health News health_news.jpg (JPG 91K)

• Health On the Net(HON): MedHunt (medical document finder) http://www.hon.ch/MedHunt/ *

• Health Policy Coach Health Policy Coach is developed and maintained by the California Center for Health Improvement, a non-profit, prevention-focused organization based in Sacramento, California. It provides a menu of policies arranged into these categories - healthcare, education, work, safety and the environment. Each prevention - focused policy is presented in the form of a "profile" with background information, policy ideas, examples of effectiveness and references, and contact information for additional resources. http://www.healthpolicycoach.org *

• Health promotion for low-income groups: programming strategies. Chicago, IL: American Hospital Association, 1989.

• Health Resources and Services Administration HRSA provides information for improving community health. You can access HRSA data at http://www.ask.hrsa.gov.

• Healthatoz - The Search Engine for Health and Medicine http://www.healthatoz.com

• Healthstyles National survey of women's knowledge, attitudes, beliefs, and behaviors about health. This data can be broken down on a regional level by race/ethnicity, age, and other factors. Healthstyles.pdf (PDF 135K)

• Healthstyles Soaps HealthStyles_Soaps.pdf (PDF 79K)

• Healthy Communities: New Partnerships for the Future of Public Health The Institute of Medicine released this document to provide information about establishing partnerships for public health promotion.
  • http://www.iom.edu *
  • http://www.nap.edu *

• Healthy Communities Programs, a Division of the National Civic League http://www.ncl.org *

• Healthy People 2010 Healthy People 2010 is a national health promotion and disease prevention initiative that brings together national, state, and local government agencies; non-profit, voluntary, and professional organizations; businesses; communities; and individuals to improve the health of all Americans, eliminate disparities in health, and improve years and quality of healthy life. Healthy People 2010 may be accessed at http://www.health.gov/healthypeople.

• Healthy People 2010 Toolkit You can access the partnership section of Healthy People 2010 Toolkit at http://www.health.gov/healthypeople/state/toolkit/partners.htm.

• Hearn,M.D., Baranowski,T., Baranoswki,J., Doyle,C., Smith,M., Lin,L., & Resnicow,K. (1998). Environmental influences on dietary behavior among children: Availability and accessibility of fruits and vegetables enable consumption. Journal of Health Education, 29(1), 26-32.

• Heart at Work Online Program http://www.americanheart.org/haw *

• Heart Check: Assessing Worksite Support for a Healthy Lifestyle This questionnaire, from the Healthy Heart Program of the New York State Department of Health, can be used and/or adapted to gather information about the environmental strategies and policies in worksites that are supportive of cardiovascular health. CV-NY.heartcheck3.19.2001.pdf (PDF 2,318K)

• Heart Disease and Stroke Problem Heart Disease and Stroke Problem.pdf (PDF 72K)

• Heart Failure Awareness Campaign http://www.abouthf.org *

• Heart Failure Society of America http://www.hfsa.org *

• Heirich,M.A., Foote,A., Erfurt,J.C., & Konopka,B. (2000). Work-site physical fitness programs: Comparing the impact of different program designs on cardiovascular risks. Journal of Occupational Medicine, 35(5), 510-517.

• Helitzer,D.L., Davis,S.M., Gittelsohn,J., Going,S.B., Murray,D., Snyder,P., & Steckler,A. (1999). Process evaluation in a multisite, primary obesity-prevention trial in American Indian schoolchildren. American Journal of Clinical Nutrition, 69(Supplement), 816S-824S.

• Hepatitis C Concept Testing Hep_C_Concept_Testing.pdf (PDF 212K)

• Hepatitis C Matrix Profile Hep_C_Matrix_Profile.pdf (PDF 358K)

• Hepatitis C Message Testing Hep_C_Message_Testing.pdf (PDF 193K)

• Herman, J.L. (1988). Program Evaluation Kit (2nd ed.). Thousand Oaks, CA: Sage Publications.

• Herman, JL, Morris, LL, Fitz-Gibbon, CT (1987); Patton, M.Q. (1990) Crabtree BF, Miller WL (1992) Doing Qualitative Research. Joint Committee on Standards for Educational Evaluation. Program evaluation standards: how to assess evaluations of educational programs. 2^nd ed. Thousand Oaks, CA: Sage Publications, 1994.

• Herman, JL, Morris, LL, Fitz-Gibbon, CT (1987); Patton, M.Q. (1990) Crabtree BF, Miller WL (1992) Doing Qualitative Research.

• Hiller, M. D. (1987). Ethics and health education: Issues in theory and practice. In P.M. Lazes, L.H. Kaplan, , & K.A. Gordon (Eds.). The handbook of health education (2nd ed.) (pp. 87-107) Rockville, Maryland: Aspen Publishers.

• Hispanic Materials Testing Hispanic_Materials_Testing.pdf (PDF 31K)

• Hoaxes and Rumors To see health hoaxes and rumors, access CDC's website at http://www.cdc.gov

• Illinois Health and Wellness Initiatives The Illinois Department of Public Health created these forms as a means of briefly describing intervention projects, with consideration to goals, target population, partnerships, evaluation components, potential barriers to success, how the intervention relates to Healthy People 2010 goals, and necessary resources. CV-IL.planning_worksheet.pdf (PDF 365K)

• Infection Brochure Infection_Brochure.pdf (PDF 638K)

• Institute for Healthy Communities The mission of the Institute for Healthy Communities is to serve as the catalyst for creating, linking, and supporting community-based partnerships that engage in activities to improve the health and quality of life of the citizens of Pennsylvania. Their high priority goals are to: strengthen their role as statewide advocates for healthy communities; mobilize hospitals and health systems as leaders and partners in the healthy communities movement; coach community change processes and community mobilization; and provide leadership and collaborate with diverse public, private, and nonprofit organizations. You will find the Institute for Healthy Communities at http://www.haponline.org *

• Institute of Medicine. (2000). Promoting Health: Intervention Strategies from Social and Behavioral Research. Washington, DC: National Academies Press.

• International Society for Hypertension in Blacks (ISHIB) http://www.ishib.org *

• International Task Force for Prevention of Coronary Heart Disease http://www.chd-taskforce.de *

• Intervention Theory Structuring Guide (ITSG) Intervention_Theory_Structuring_Guide.pdf (PDF 147K)

• Issues in Cross-Cultural Communication These documents, provided by the Office of Communication at the Centers for Disease Control and Prevention, provide information about effective communication with diverse groups of individuals.
  • CV-CrossculHuan2.pdf (PDF 1,088K)
  • CV-culture.pdf (PDF 1,514K)
  • CV-crosscult.resources.pdf (PDF 137K)
  • CV-cross.cult.tool2.pdf (PDF 123K)
  • CV-Top 10 things to know about cross.pdf (PDF 27K)
  • CV-Crosscult.LITREVI2.pdf (PDF 687K)

• Issues in Evaluating Mass Media-Based Health Communication Campaigns Eval_Media_Campaign_WHO.pdf (PDF 456K)

• Jacobson,M.F., & Brownell,K.D. (2000). Small Taxes on Soft Drinks and Snack Foods to Promote Health. American Journal of Public Health, 90(6), 854-857.

• Jeffery,R.W., Forster,J.L., Schmid,T., McBride,C., Rooney,B., & Pirie,P. (1990). Community attitudes toward public policies to control alcohol, tobacco, and high-fat food consumption. American Journal of Preventive Medicine, 6(1), 12-19.

• Joint Committee on Standards for Educational Evaluation. Program evaluation standards: how to assess evaluations of educational programs. 2^nd ed. Thousand Oaks, CA: Sage Publications, 1994.

• Journal of Health Communication http://www.tandf.co.uk/journals/titles/10810730.html *

• Journal of Health Education http://www.iejhe.org *

• Kannel,W.B. (1996). Preventive efficacy of nutritional counseling. Arch Intern Med, 156, 1138-1139.

• Keyserling,T.C., Ammerman,A.S., Davis,C.E., Mok,M., Garrett,J., & Simpson,R. (1997). A randomized controlled trial of a physician-directed treatment program for low-income patients with high blood cholesterol: The Southeast cholesterol project. Archives of Family Medicine, 6, 135-145.

• Kickbush,I. (1997). Health-promoting environments: The next steps. Australian and New Zealand Journal of Public Health, 21(4), 431-434.

• Kids Walk-to-School: A Guide to Promote Walking to School This guide provided by the Division of Nutrition and Physical Activity of the Centers for Disease Control and Prevention includes background information about this program, organizational checklist, program ideas, funding ideas, suggestions to work with the media and elected officials, safety tips, tools, and resources. http://www.cdc.gov/nccdphp/dnpa/kidswalk/

• King, A.C. (1994). Community and public health approaches to the promotion of physical activity. Medicine and Science in Sports and Exercise, 26(11), 1405-1412.

• King,A.C., Blair,S.N., Bild,D.E., Dishman,R.K., Dubbert,P.M., Marcus,B., Oldbridge,N., Paffenbarger,R., Powell,K., & Yeager,K. (1992). Determinants of physical activity and interventions in adults. Medicine and Science in Sports and Exercise, 24(6 Supplement), S221-S236

• King,A.C., Castro,C., Wilcox,S., Eyler,A.A., Sallis,J., & Brownson,R.C. (2000). Personal and environmental factors associated with physical inactivity among different racial-ethnic groups of U.S. middle-aged and older-aged women. Health Psychology, 19(4), 354-364.

• Knight Foundation (Community Profiles) http://www.knightfdn.org *

• Kolbe,L.J., Kann,L., Collins,J.L., Small,M., Pateman,B., & Warren,C. (1995). The School Health Policies and Programs Study (SHPPS): Context, methods, general findings, and future efforts. Journal of School Health, 65(8), 339-343.

• Kotler, P. and Zaltman, G., Social Marketing: An Approach to Planned Social Change. J Marketing 35:3-12 (1971).

• Kristal,A.R., Glanz,K., Tilley,B., & Li,S. (2000). Mediating factors in dietary change: Understanding the impact of a worksite nutrition intervention. Health Education & Behavior, 27(1), 112-125.

• Kumanyika,S., & Charleston,J.B. (1992). Lose weight and win: A church-based weight loss program for black women. Patient Education and Counseling, 19, 19-32.

• Kumanyika,S., Adams-Campbell,L., Van Horn,B., Ten Have,T., Treu,J., Askov,E., Williams,J., Achterberg,C., Zaghloul,S., Monsegu,D., Bright,M., Stoy,D., Malone-Jackson,M., Mooney,D., Deiling,S., & Caulfield,J. (1999). Outcomes of a cardiovascular nutrition counseling program in African-Americans with elevated blood pressure or cholesterol level. Journal of the American Dietetic Association, 99(11), 1380-1391.

• Leeming EJ, Tripp CF. Segmenting the women's market: using niche marketing to understand and meet the diverse needs of today's most dynamic consumer market. Burr Ridge, Illinois: Irwin Professional Publishing, 1994. Segments of the U.S. women's consumer market by age, race/ethnicity, class, marriage status, and profession.

• Lefebvre, R.C. and Flora, J.A., Social Marketing and Public Health Intervention, Health Educ Q 15:299-315 (1988).

• Lefebvre, R.C., Doner, L., Johnston, C., Loughrey, K., Batch, G.l., Sutton, S.M., Database Marketing and Message Design: An Example from the Office of Cancer Communication's '5 a Day for Better Health' Program, in E. Maibach & R. Parrott (eds.), Designing Health Messages: Approaches from Communication Theory and Public Health Practice, Sage, Newbury Park, CA, 1994.

• Leslie,J., Yancy,A., McCarthy,W., Albert,S., Wert,C., Miles,O., & James,J. (1999). Development and implementation of a school-based nutrition and fitness promotion program for ethnically diverse middle school girls. Journal of the American Dietetic Association, 99(8), 967-979.

• Lexis-Nexis To find out about news media searches, go to http://www.lexis.com

• Linenger,J., Chesson,C.V., & Nice,D. (1991). Physical fitness gains following simple environmental changes. American Journal of Preventive Medicine, 7(5), 298-310.

• Links2Go: Surf the Web Sideways http://www.links2go.com

• Lipid Health http://www.lipidhealth.org *

• Lite, CDCynergy Lite Version

• Livable Communities (Note: This web site is best viewed in I.E.) http://www.lgc.org/center/ *

• Long,B., Calfas,K.J., Wooten,W., Sallis,J., Patrick,K., Goldstein,M., Marcus,B., Schwenk,T., Chenoweth,J., Carter,R., Torres,T., Palinkas,L., & Heath,G. (1996). A multisite field test of the acceptability of Physical Activity Counseling in Primary Care: Project PACE. American Journal of Preventive Medicine, 12(2), 73-81.

• Luepker,R., Perry,C., McKinlay,S., Nader,P., Parcel,G., Stone,E., Webber,L., Elder,J.P., Feldman,H.A., Johnson,C.C., Kelder,S.H., & Wu,M. (1996). Outcomes of a field trial to improve children's dietary patterns and physical activity: The child and adolescent trial for cardiovascular health (CATCH). JAMA, 275(10), 768-776.

• Lytle,L., Kelder,S.H., & Snyder,M. (1992). A review of school food service research. School Food Service Research and Review, 16(1), 7-14.

• Lytle, L.A., & Perry, C.L. (2001). Applying research and theory in program planning: An example from a nutrition education intervention. Health Promotion Practice, 2(1), 68-80.

• Manoff, R.K., Social Marketing: New Imperative for Public Health, New York: Praeger, 1986.

• Marcus,B., Goldstein,M.G., Jette,A., Simkin-Silverman,L., Pinto,B., Milan,F., Washburn,R., Smith,K., Rakowski,W., & Dube,C.E. (1997). Training physicians to conduct physical activity counseling. Preventive Medicine, 26, 382-388.

• Marcus,B., Owen,N., Forsyth,L.H., Cavill,N.A., & Fridinger,F. (1998). Physical activity interventions using mass media, print, and information technology. American Journal of Preventive Medicine, 15(4), 362-377.

• Marketing for Small Businesses This site contains a guide for small businesses which teaches the basics for marketing, including marketing strategies for traditional and new media, and marketing tools. Access Marketing for Small Businesses at http://www.DigitalStore.com/marketing/mstern

• Marx, E., Wooley, S. (Eds.). (1998). Health is Academic: A Guide to Coordinated School Health Programs. Teachers College Press.

• Mayer, J., & Geller, E.S. (82 A.D.). Motivating energy efficient travel: A community-based intervention for encouraging biking. Journal of Epidemiology & Community Health, 12(2), 99-112.

• McAdams, K. Readability Reconsidered: A Reaction to Fog Indexes. Newspaper Research Journal, Volume 13-14 (1993) Issue 4, Pages 50-59.

• McAlister, A., Puska, P., Salonen, J.T., Tuomilehto, J., and Koskela, K., Theory and Action for Health Promotion: Illustrations from the North Karelia Project, Am J Public Health, 72:43-50, (1982).

• McArthur,D. (1998). Heart health eating behaviors of children following a school-based intervention: A meta-analysis. Issues in Comprehensive Pediatric Nursing, 21, 35-48.

• McDermott, R.J. & Sarvela, P.D. (1999, 2^nd Ed.) Health Education Evaluation and Measurement. Madison, WI: WCB/McGraw-Hill.

• McGraw,S., Sellers,D., Stone,E., Resnicow,K., Kuester,S., Fridinger,F., & Wechsler,H. (2000). Measuring implementation of school programs and policies to promote health eating and physical activity among youth. Preventive Medicine, 31(Supplement), S86-S97

• McGuire, W.J., Theoretical Foundations of Campaigns, in R.E. Rice and C.K. Atkin (eds.) Public Communications Campaigns, Sage, Newbury Park, CA, 43-65, 1989.

• McKenzie,T., Sallis,J., Elder,J.P., Berry,C.C., Hoy,P.L., Nader,P., Zive,M., & Broyles,S.L. (1997). Physical activity levels and prompts in young children at recess: A two year study of a bi-ethnic sample. Research Quarterly for Exercise and Sport, 68(3), 195-202.

• McKinlay,J. (1992). Health promotion through healthy public policy: The contribution of complementary research methods. Canadian Journal of Public Health, 83(Supplement 1), S11-S19

• McLaughlin GH. "SMOG Grading: A New Readability Formula." Journal of Reading, Vol. 12, No 8 (May 1969), p.639-46.

• McLeroy KR, Bibeau D, Steckler A, Glanz K. An Ecological perspective on health promotion programs. Health Education Quarterly 15:351-377, 1988.

• McLeroy, K. R., Gottlieb, N.H., & Burdine, J. N. (1987). The business of health promotion: Ethical issues and professional responsibilities. Health Education Quarterly, 14(1), 91-109.

• McLeroy,K., Bibeau,D., Steckler,A., & Glanz,K. (1988). An ecological perspective on health promotion programs. Health Education Quarterly, 15(4), 351-377.

• Media (in Media Library)

• Media Advocacy Tips Media_Advocacy_Tips.pdf (PDF 196K)

• Media Campaign http://www.mediacampaign.org *

• Media Checklist Media_Checklist.pdf (PDF 52K)

• Media Slides Media_Slides.pdf (PDF 975K)

• MediaMark Research, Inc. http://www.mediamark.com

• Medline Medline is the major index to articles from more than 4,600 biomedical journals from 1966 to present. Access Medline at http://www.pubmed.gov/

• Meek,J. (1993). An analysis of comprehensive health promotion programs' consistency with the systems model of health. American Journal of Health Promotion, 7(6), 443-451.

• Meyer,M. (2000). Influence of food choices on high school students' perception of school food service. Journal of the American Dietetic Association, 100(8), 952-954.

• Milio,N. (1988). Making healthy public policy; developing the science by learning the art: an ecological framework for policy studies. Health Promotion, 2(3), 263-274.

• Moore, J. and Wells, W.D., R.O.I. Guidebook: Planning for Relevance, Originality and Impact in Advertising and Other Marketing Communications, DDB Needham Worldwide, Chicago, 1991.

• Morbidity and Mortality Weekly Report The Morbidity and Mortality Weekly Report (MMWR) is CDC's weekly forum that publishes articles on health topics and events and also disseminates state-reported surveillance data on new cases of reportable diseases such as AIDS, hepatitis, CVD and related chronic conditions, flu, etc. You can access the MMWR at http://www.cdc.gov/mmwr/

• Muntoni,S. (1995). Prevention of cardiovascular disease: From biomedical research to health policy. European Journal of Epidemiology, 11, 485-494.

• Nader,P., Sallis,J., Rupp,J., Atkins,C., Patterson,T., & Abramson,I. (1996). San Diego family health project: Reaching Families through the schools. Journal of School Health, 56(6), 227-231.

• Nader,P., Stone,E., Lytle,L., Perry,C., Osganian,S., Kelder,S., Webber,L., Elder,J.P., Montgomery,D., Feldman,H.A., Wu,M., Johnson,C., Parcel,G., & Luepker,R. (1999). Three-year maintenance of improved diet and physical activity. Archives of Pediatric and Adolescent Medicine, 153, 695-704.

• National Alcohol Campaign National Alcohol Campaign documents about formative research and other evaluations of the campaign http://www.alcohol.gov.au/

• National Alliance of Hispanic Health http://www.hispanichealth.org *

• National Association for Sports and Physical Education This organization provides information about physical education standards, coaching, and school intramural programs. Their school-related documents include:
• Moving in the Future: National Standards for Physical Education
• National Standards for Beginning Physical Education Teachers
• Concepts of Physical Education: What Every Student Needs to Know
• Quality Coaches, Quality Sports: National Standards for Athletic Coaches
• Guidelines for School Intramural Programs

http://www.aahperd.org/naspe/ *

• National Association of State Boards of Education This association produced Fit, Healthy, and Ready to Learn, which can be ordered by calling 1-800-220-5183. Sample policy language can be previewed on their web site. http://www.nasbe.org/HealthySchools/fithealthy.html *

• National Associations of State Boards of Education http://www.nasbe.org *

• National Business Coalition on Health http://www.nbch.org *

• National Cancer Institute. Readability Testing in Cancer Communities. Reprinted in June 1981 by the Office of Cancer Communications, National Cancer Institute. Bethesda, MD.

• National Center for Health Statistics The CDC's National Center for Health Statistics (NCHS) makes available statistical information for a wide range of health problems. Through the NCHS web site, you can view and print out many published and unpublished reports. The NCHS web page also links to other web sites of federal and non-federal agencies that publish health data.

  National Center for Health Statistics
  3700 East-West Highway
  Hyattsville, MD 20782
  (301) 436-8500
  http://www.cdc.gov/nchs/

  Also located in the NCHS site is the Trends in Health and Aging Data Warehouse which may be accessed at: Trends in Health and Aging Data Warehouse http://www.cdc.gov/nchs/agingact.htm

• National Coalition Building Institute For information on The National Coalition Building Institute (NCBI), a nonprofit leadership training organization, at http://www.ncbi.org *

• National Coalition for Women with Heart Disease http://www.womenheart.org *

• National Coalition Building Institute For information on The National Coalition Building Institute (NCBI), a nonprofit leadership training organization, at http://www.ncbi.org *

• National Health Information Center The Office of Disease Prevention and Health Promotion's National Health Information Center (NHIC) helps researchers locate appropriate organizations that can provide health information. Such organizations include federal and state agencies, voluntary associations, self-help and support groups, trade associations, and professional societies. You may contact NHIC at http://www.health.gov/nhic/

• National Heart, Lung, and Blood Institute Morbidity and mortality statistics from the National Heart, Lung, and Blood Institute of the National Institutes of Health http://www.nhlbi.nih.gov/resources/index.htm

• National Heart, Lung, and Blood Institute Chartbook The National Heart, Lung, and Blood Institute (NHLBI) Chartbook is a biennial compilation of data on the size and trends of morbidity and mortality from the cardiovascular, lung, and blood diseases. While most charts describe national prevalence, hospitalizations, and mortality statistics, some of them provide additional information by state or country. Risk factor estimates and the economic costs of these diseases are also included. The National Heart, Lung, and Blood Institute Chartbook may be accessed at http://www.nhlbi.nih.gov/resources/docs/cht-book.htm

• National Library of Medicine Locatorplus http://www.locatorplus.gov/

• National Library of Medicine To access bibliographic data bases, you can go to the National Library of Medicine's web site at http://www.nlm.nih.gov/databases/index.html

• National School Boards Association This association provides an online school health resource database. http://www.nsba.org/schoolhealth *

• The National Youth Anti-Drug Media Campaign: Communication Strategy Statement This strategy statement, produced by the Office of National Drug Control Policy from the Executive Office of the President of the United States, offers an example of a large-scale media campaign to educate and enable America's youth to reject illegal drugs. http://www.mediacampaign.org *

• Nestle, M., & Cowell, C. (1990). Health promotion for low-income minority groups: the challenge for nutrition education. Health Education Research, 5(4), 527-533.

• Nestle,M. (1998). Toward more healthful dietary patterns- A matter of policy. Public Health Reports, 113, 420-423.

• Nestle,M. (2000). Soft drink "pouring rights": marketing empty calories. Public Health Reports, 115, 308-319.

• Nestle,M., & Jacobson,M.F. (2000). Halting the obesity epidemic: A public health policy approach. Public Health Reports, 115, 12-24.

• News For an example of news coverage that stirs public attention, view the web site of the Agency of Toxic Substances and Disease Registry (ATSDR) at http://www.atsdr.cdc.gov to find out more about children at risk and the health effects of substances in the environment. You can also read the U.S. News and World Report (June 19, 2000) cover story on neurotoxicants in the environment and their effects on children directly at http://www.usnews.com/usnews/culture/articles/000619/archive_015903.htm

• NHANES The National Health and Nutrition Examination Survey (NHANES) is a survey conducted by the National Center for Health Statistics (NCHS), part of the CDC. This survey has been designed to collect information about the health and diet of people in the United States. NHANES is unique in that it combines a home interview with health tests which are done in a Mobile Exam Center. Information about NHANES may be accessed at http://www.cdc.gov/nchs/nhanes.htm

• Nicholas,D., & Gobble,D.C. (1991). World views, systems theory, and health promotion. American Journal of Health Promotion, 6(1), 30-34, 54.

• Nicklas,N., Johnson,C.C., Myers,L., Farris,R.P., & Cunningham,A. (1998). Outcomes of a High School Program to Increase Fruit and Vegetable Consumption: Gimme 5- A Fresh Nutrition Concept for Students. Journal of School Health, 68(6), 248-253.

• Nicklas,T., Reed,D., Rupp,J., Snyder,P., Clesi,A.L., Glovsky,E., Bigelow,C., & Obarzanek,E. (1992). Reducing total fat. saturated fatty acids, and sodium: The CATCH Eat Smart School Nutrition Program. School Food Service Research and Review, 16(2), 114-121.

• NLM Locatorplus http://www.locatorplus.gov/

• NLM Resource Lists and Bibliographies http://www.nlm.nih.gov/pubs/resources.html

• Novelli, W.D., Developing Marketing Programs. In L.W. Frederiksen, L.J. Solomon, and K.A. Brehony (eds.) Marketing Health Behavior: Principles, Techniques and Applications, Plenum Press, New York, 1984.

• Ockene,I., Hebert,J.R., Ockene,J., Saperia,G., Stanek,E., Nicolosi,R., Merriam,P., & Hurley,T.G. (1999). Effect of physician-delivered nutrition counseling training and an office-support program on saturated fat intake, weight, and serum lipid measurements in a hyperlipidemic population: Worcester Area Trial for Counseling in Hyperlipidemia (WATCH). Arch Intern Med, 159, 725-731.

• Oexmann,M., Thomas,J., Taylor,K., O'Neil,P., Garvey,W.T., Lackland,D., & Egan,B.M. (2000). Short-term impact of a church-based approach to lifestyle change on cardiovascular risk in African-Americans. Ethnicity & Disease, 10, 17-23.

• Office of Human Subjects Research Protection Ethical issues are embedded in all facets of intervention. Any attempt to intervene, even with the best of intentions, carries with it ethical decisions and moral dilemmas. For information regarding ethical issues, begin with the Department of Health and Human Service's Office for Human Research Protections (OHRP) which is located at http://www.hhs.gov/ohrp/

• Office of Minority Health The Office of Minority Health (OMH) was created by the U.S. Department of Health and Human Services (HHS) in 1985. The mission of OMH is to improve the health of racial and ethnic populations through the development of effective health policies and programs that help to eliminate disparities in health. The main site of the OMH may be accessed at http://www.omhrc.gov/

  Also included in this site are links to State Offices of Minority Health, the Office of Minority Health Resources Center, and various other links.

• Office of National Drug Control Policy The National Youth Anti-Drug Media Campaign has a communication strategy statement that can be used as a model for other health topics and issues. http://www.whitehousedrugpolicy.gov

• Office of State and National Partnerships, Health Resources and Services Administration http://bphc.hrsa.gov/OSNP/default.htm

• Office on Smoking and Health The Office on Smoking and Health (OSH), National Center for Chronic Disease Prevention and Health Promotion, has prepared information on smoking, tobacco, and health. Most of the information is available in published documents, by voice recording or facsimile, and through the OSH Internet home page. Office on Smoking and Health may be accessed at http://www.cdc.gov/tobacco/

• Official City Sites This site will link you to the official web pages of cities around the country. Also included here are Chambers of Commerce, Convention and Visitors Bureaus, and area, regional, and related sites. Consider this as a possible networking resource for working with audio visual companies, printers, newspapers, television stations, etc. Access Official City Sites at http://www.officialcitysites.com

• Ontario Heart Health Action Demonstration Project This best practice resource directory describes numerous health promotion interventions, including: contact information, abstract of the intervention, rationale for intervention, details of the intervention, resource needs (including staff time and other costs), and results. http://www.hhrc.net

• Osganian,S., Ebzery,M.K., Montgomery,D., Nicklas,T., Evans,M.A., Mitchell,P., Lytle,L., Snyder,M., Stone,E., Zive,M., Bachman,K.J., Rice,R., & Parcel,G. (1996). Changes in the nutrient content of school lunches: results from the CATCH Eat Smart Food Service Intervention. Preventive Medicine, 25, 400-412.

• Other Agencies You may want to examine other agencies' web sites (e.g., Healthfinder:http://www.healthfinder.gov; Department of Health and Human Services:http://www.os.dhhs.gov; Department of Justice: http://www.usdoj.gov; National Highway Traffic Safety Administration: http://www.nhtsa.gov)

• Ovidweb Online Access by IP This website can only be accessed by users logged in through the Centers for Disease Control. http://gateway.ovid.com/autologin.html

• Owen,N., & Lee,C. (1989). Development of behaviorally-based policy guidelines for the promotion exercise. Journal of Public Health Policy, 10(1), 43-61.

• Owen,N., Bauman,A., Booth,M., Oldenburg,B., & Magnus,P. (1995). Social mass-media campaigns to promote physical activity: Reinforcing or redundant. American Journal of Public Health, 85(2), 244-248.

• Owen,N., Leslie,E., Salmon,J., & Fotheringham,M.J. (2000). Environmental determinants of physical activity and sedentary behavior. Exercise and Sport Sciences Reviews, 28(4), 153-158.

• Paine-Andrews, A., Fisher, J.L., Campuzano, M.K., Fawcett, S.B., & Berkley-Patton, J. (2000). Promoting sustainability of community health initiatives: An empirical case study. Health Promotion Practice, 1(3), 248-258.

• Palmer,S. (1990). Food and nutrition policy: Challenges for the 1990s. Health Affairs, 9(2), 94-108.

• Palmgreen P., Donohew, L., Lorch, E.P., Hoyle, R.H., & Stephenson, M.T. (2001). Television campaigns and adolescent marijuana use: Tests of sensation seeking targeting. American Journal of Public Health, 91(2), 292-296.

• Paneri,R. (1998). Validation of indicators for health policy research. World Health Forum, 19, 6-11.

• Partnerships for Communication These documents, provided by the Office of Communication at the Centers for Disease Control and Prevention, provide information when exploring potential partners for designing health communication plans (and health promotion interventions).
  • CV-1_findingpartner.pdf (PDF 76K)
  • CV-1_partnershipassessment.pdf (PDF 14K)
  • CV-1_partnershipassessmentdir.pdf (PDF 119K)
  • CV-2_univofposs.pdf (PDF 192K)
  • CV-partner-presentation8-25FINAL.pdf (PDF 24,945K)

• Partnership for a Walkable America http://www.walkableamerica.org/ *

• Pate, R., Trost, S., Mullis, R., Sallis, J., Wechsler, H., & Brown, D.R. (2000). Community interventions to promote proper nutrition and physical activity among youth. Preventive Medicine, 31, S138-S149

• Patrick,K., Sallis,J., Wooten,W., Heath,G., & Pratt,M. (1994). A new tool for encouraging activity. The Physician and Sportsmedicine, 22(11), 45-55.

• Patterson,R., Kristal,A.R., Shannon,J., Hunt,J.R., & White,E. (1997). Using a brief household food inventory as an environmental indicator of individual dietary practices. American Journal of Public Health, 87(2), 272-275.

• Patton MQ, Utilization-focused Evaluation. Thousand Oaks, CA: Sage Publications, 1997.

• Pearce, J.A. and Robinson, R.B., Strategic Management: Strategy Formulation and Implementation, 1988.

• Pellegrini,S. (1993). School recess: Implications for education and development. Review of Educational research, 63 (1), 51-67.

• PEP PEP.pdf (PDF 2,703K)

• Perez-Escamilla,R., Himmelgreen,D., Bonello,H., Peng,Y., Mengual,G., Gonzalez,A., Mendez,I., Cruz,J., & Phillips,L. (2000). Marketing nutrition among urban Latinos: The Salud campaign. Journal of the American Dietetic Association, 100(6), 698-701.

• Perkins, L., & Giese, M.L. (1994). Cherokee nation youth fitness camp: Health promotion and disease prevention for Native American youth. Journal of Physical Education, Recreation and Dance, 65(2), 60-62.

• Perry,C., Bishop,D.B., Taylor,G., Murray,D., Mays,R., Dudovitz,B.S., Smyth,M., & Story,M. (1998). Changing fruit and vegetable consumption among children: The 5-a-Day Power Plus Program in St. Paul, Minnesota. American Journal of Public Health, 88(4), 603-609.

• Perry,C., Sellers,D., Johnson,C., Pedersen,S., Bachman,K.J., Parcel,G., Luepker,R., Wu,M., Nader,P., & Cook,K. (1997). The Child and Adolescent Trial for Cardiovascular Health (CATCH): Intervention, implementation, and feasibility for elementary schools in the United States. Health Education & Behavior, 24(6), 716-735.

• Phase Step_List

• Physical Activity Formative Research Physical_Activity _Formative_Research.pdf (PDF 5,566K)

• Pinto,B., Goldstein,M.G., & Marcus,B. (1998). Activity counseling by primary care physicians. Preventive Medicine, 27, 508-513.

• Pit, DW (Ed) Audiovisual Communications Handbook. Peace Corps contract 25-1701, Audio Visual Center, I.U., Bloomington, IN 1976. Available from World Neighbors, 5116 North Portland Avenue, Oklahoma City, OK 73112.

• Planned Approach to Community Health (PATCH) The Planned Approach to Community Health (PATCH), developed by the CDC and its partners, is widely recognized as an effective model for planning, conducting, and evaluating community health promotion and disease prevention programs. It is used by diverse communities in the United States and several nations to address a variety of health concerns such as cardiovascular disease, HIV, Injuries, teen pregnancy, and access to health care. The PATCH Guide contains "how to" information on the process, things to consider when adapting the process to your community, and sample overheads and handout materials. You'll find PATCH at http://wonder.cdc.gov/wonder/prevguid/p0000064/p0000064.asp

• Plummer, J., How Personality Makes a Difference, J Advtg Res 24:27-31 (1984-85).

• Pollay, R. W. (1989). Campaigns, change and culture: On the polluting potential of persuasion. In C. T. Salmon, (Ed.), Information campaigns: Balancing social values and social change (pp. 185-196). Newbury Park, CA: Sage.

• Population Group Statement For an example of problem statements for population groups, access the National Center for Chronic Disease Prevention and Health Promotion's "Minority and Ethnic Groups" page at http://www.cdc.gov/omh/default.htm or the Office of Smoking and Health's population statements at http://www.cdc.gov/tobacco/

• Port Novelli's Adult HealthStyle http://www.porternovelli.com

• Posters (in Media Library)

• Precede-Proceed Model The goals of the Precede-Proceed Model of health promotion program are to explain health-related behaviors and to design and evaluate the intervention designated to influence both the behaviors and the living conditions that influence them and their sequelae. This model has been applied, tested, studied, extended and verified in hundreds of published studies and thousands of unpublished projects in community, schools, clinical, and workplace settings over the last decade. To access further information about Precede-Proceed go to http://hsc.usf.edu/~kmbrown/PRECEDE_PROCEED_Overview.htm *

• Pretesting in Health Communications: Methods, Examples and Resources for Improving Health Messages and Materials. U.S. Department of Health and Human Services, Public Health Service, National Institutes of Health, National Cancer Institute, Bethesda, MD. NIH Publication No. 83-1493, Revised Dec. 1982.

• Pretesting Top Line Report The California Project LEAN produced this document in preparation for the Food on the Run campaign. The following document describes the pre-testing process of Food on the Run materials targeted towards low-income teens to promote physical activity and nutrition. CV-LEAN_Pretesting_Top_Line_Report.pdf (PDF 673K)

• Prevention Marketing Initiative To view The Prevention Marketing Initiative's technical assistance materials, go to http://www.cdc.gov/hiv/

• Principles of Community Engagement Principles of Community Engagement provides public health professionals and community leaders with a science base and practical guidelines for engaging the public in community decision-making and action for health promotion, health protection, and disease prevention. The material provided can help public health professionals and community leaders improve communication, promote common understanding, and strengthen coordination, collaboration, and partnerships efforts among themselves and community members and institutions. You will find Principles of Community Engagement at http://www.cdc.gov/phppo/pce/index.htm

• Prism Vaccine Prism_Vaccine.pdf (PDF 1,532K)

• Prochaska, J. and DiClemente, C., Stages and Processes of Self-Change in Smoking: Towards an Integrative Model of Change, J Olin Consult Psych 51:390-395 (1983).

• Program Evaluation Manual Prog_Eval_Manual.pdf (PDF 2,812K)

• Promoting Health: Intervention Strategies from Social and Behavioral Research The Institute of Medicine developed this report to share lessons learned from behavioral and social research for improving health at different life stages. It also discusses the role that social marketing can play in addressing health issues. It can be accessed through the Institute of Medicine's web site or at the National Academies Press web site.
  • http://www.iom.edu *
  • http://www.nap.edu *

• Promoting Public Causes, Inc. http://www.publiccauses.com

• Public Health Healthy People Public_Health_Healthy_People.pdf (PDF 44K)

• Public Health Problems Public Health Problems.pdf (PDF 182K)

• Public Opinion Quarterly http://poq.oxfordjournals.org/ *

• Public Service Announcements (in Media Library)

• PubMed http://www.PubMed.gov/

• Qualitative Research http://www.qsr.com.au

• Radio Ad Costs Radio_Ad_Costs.pdf (PDF 24K)

• Radio Spots (in Media Library)

• Raizman,D., Montgomery,D., Osganian,S., Ebzery,M.K., Evans,M.A., Nicklas,T., Zive,M., Hann,B.J., Snyder,M., & Clesi,A.L. (1994). CATCH: Food service program process evaluation in a multicenter trial. Health Education Quarterly, Supplement 2, S51-S71

• Randall-David E. Strategies for working with culturally diverse communities and clients. Bethesda, MD: Association for the Care of Children's Health, 1989.

• Readability Formulas This site describes the Flesch Readability Formula, the Gunning Fog Index, and the Dale-Chall Formula at http://csep.psyc.memphis.edu/cohmetrix/readabilityresearch.htm *

• Ready Set Go Ready_Set_Go.pdf (PDF 528K)

• Record, N.B., Harris, D.E., Record, S.S., Gilbert-Arcari, J., DeSisto, M., & Bunnell, S. (2000). Mortality impact of an integrated community cardiovascular health program. American Journal of Preventive Medicine, 19(1), 30-38.

• Reducing Tobacco Use: A Report of the Surgeon General This comprehensive publication provides a historical review of efforts to reduce smoking in the U.S. and discusses issues in reducing tobacco use, effective educational strategies to prevent tobacco use amongst young people, management of nicotine addiction, regulatory efforts, economic approaches, comprehensive programs, and shares a vision for the future. The citation is: U.S. Department of Health and Human Services: Reducing Tobacco Use: A report of the Surgeon General. Atlanta, Georgia: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2000. You'll find the Surgeon General's Report on line at http://www.cdc.gov/tobacco/sgr/sgr_2000/

• Reger,B., Wootan,M., & Booth-Butterfield,S. (1999a). Using mass media to promote healthy eating: A community based demonstration project. Preventive Medicine, 29, 414-421.

• Reger,B., Wootan,M., Booth-Butterfield,S., & Smith,H. (1998). 1% or Less: A community-based nutrition campaign. Public Health Reports, 113, 410-419.

• Remember to check the following for your agency:
  • strategic plans
  • leaders
  • budget
  • program goals
  • priorities

• Reports of the Surgeon General For Reports from the Office of the U.S. Surgeon General, access the Surgeon General's website at http://www.surgeongeneral.gov

• Research Report Research_Report.pdf (PDF 4,855K)

• Resnicow, K., et al. (2000). GO GIRLS!: Results from a nutrition and physical activity program for low-income, overweight African American Adolescent Females. Health Education & Behavior, 27(5), 616-631.

• Resnicow,K., & Robinson,N. (1997). School-based cardiovascular disease prevention studies: review and synthesis. Annals of Epidemiology, 7(S7), S14-S31

• Resnicow,K., Cohn,L., Reinhardt,J., Cross,D., Futterman,R., Wynder,E., & Allegrante,J.P. (1992). A three-year evaluation of the Know Your Body Program in inner-city school children. Health Education Quarterly, 19(4), 463-480.

• Richard,L., Potvin,L., Kishchuk,N., Prlic,H., & Green,L.W. (1996). Assessment of the integration of the ecological approach in health promotion programs. American Journal of Health Promotion, 10(4), 318-328.

• Richter,K., Harris,K.J., Paine-Andrews,A., Fawcett,S.B., Schmid,T., Lankenau,B., & Johnston,J. (2000). Measuring the health environment for physical activity and nutrition among youth: A review of the literature and applications for community initiatives. Preventive Medicine, 31(Supplement), S98-S111

• Risk Communication Bibliography from the National Cancer Institute http://dccps.nci.nih.gov/DECC/riskcommbib/

• Rogers, E., Diffusion of Innovations (3rd ed.), Free Press, New York, 1983.

• Romans, M.C., Marchant, D.J., Pearse, W.H., Gravenstine, J.F., and Sutton, S.M., Utilization of Screening Mammography - 1990, Women's Health Issues, 1:68-73 (1991).

• Roper Center for Public Opinion Research To find public opinion data, go to the Roper Center for Public Opinion Research at the University of Connecticut http://www.ropercenter.uconn.edu *

• Rossi PH, Freeman HE, Lipsey MW. Evaluation: A Systematic Approach. Newbury Park, CA: Sage Publication

• Rudd, J. and Glanz, K., How Individuals Use Information for Health Action: Consumer Information Processing, in K. Glanz, F.M. Lewis, and B.K. Rimer (eds.) Health Behavior and Health Education: Theory, Research, and Practice, Jossey-Bass, San Francisco, 115-139,1990.

• Rudd,R., Goldberg,J., & Dietz,W. (1999). A five-stage model for sustaining a community campaign. Journal of Health Communications, 4, 37-48.

• Ruesch,A., & Gilmore,G.D. (1999). Developing and implementing a health heart program for women in a parish setting. Holistic Nursing Practice, 13(4), 9-18.

• Sabogal, F., Otero-Sabogal, R., Pasick, R.J., Jenkins, C.N.H., & Perez-Stable, E.J. (1996). Printed health education materials for diverse communities: Suggestions from the field. Health Education Quarterly, 23(S), S123-S141.

• Safe Routes to School - Resources List http://www.dhs.ca.gov/ps/cdic/epic/sr2s/

• Safe USA Lesson Learned SafeUSA_Lessons.pdf (PDF 230K)

• Sallis,J., & Owen,N. (1997). Ecological Models. In K. Glanz, F. Lewis, & B. Rimer (Eds.), Health Behavior and Health Education: Theory, Research, and Practice. (pp. 403-424). San Francisco: Jossey-Bass Publishers.

• Sallis,J., Bauman,A., & Pratt,M. (1998). Environmental and policy interventions to promote physical activity. American Journal of Preventive Medicine, 15(4), 379-397.

• Sallis,J., MCKenzie,T., Alcaraz,J.E., Kolody,B., Faucette,N., & Hovell,M.F. (1997). The effect of a 2-year physical education program (SPARK) on physical activity and fitness in elementary school students. American Journal of Public Health, 87(8), 1328-1334.

• Sallis,J., Patrick,K., Frank,E., Pratt,M., Wechsler,H., & Galuska,D.A. (2000). Interventions in health care settings to promote healthful eating and physical activity in children and adolescents. Preventive Medicine, 31, S112-S120

• Salmon, C .T. (1989). Campaigns for social "improvement": An overview of values, rationales and impacts. In C. T. Salmon (Ed.), Information campaigns: Balancing social values and social change (pp. 19-53). Newbury park, CA: Sage.

• Samaan, P. (1998). Active Youth: Ideas for implementing CDC Physical Activity Promotion Guidelines. Champaign, IL: Human Kinetics.

• Schmid,T., Pratt,M., & Hunt,J.R. (1995). Policy as intervention: Environmental and policy approaches to the prevention of cardiovascular disease. American Journal of Public Health, 85, 1207-1211.

• School Health Index for Physical Activity and Healthy Eating: A Self-Assessment and Planning Guide This guide, produced by the Division of Adolescent and School Health at the Centers for Disease Prevention and Control and other partners, can help schools assess their physical activity and nutrition policies and programs based on national standards and guidelines and as part of a school's School Improvement Plan. This guide, available for elementary schools or middle and high schools, can be accessed and downloaded from the world wide web. http://www.cdc.gov/healthyyouth/

• Scientific and Technical Information: Simply Put Tips for creating easy-to-read print materials your audience will want to read and use. Locate Simply Put at http://www.cdc.gov/od/oc/simpput.pdf (PDF 3,074K)

• Search Engine Colossus http://www.searchenginecolossus.com/

• Secondary Profile Secondary_Profile.pdf (PDF 23K)

• Seedhouse, D. (1991). Ethics: The heart of healthcare. New York: Wiley.

• Segmentation Matrix Segmentation_Matrix.pdf (PDF 837K)

• Senior Farmers' Market Nutrition Pilot Program The United States Department of Agriculture has established a new program to help low-income senior adults to purchase fresh produce at farmer's markets in their communities in the United States. http://www.fns.usda.gov/wic/

• Sentinel Sentinel.pdf (PDF 383K)

• Shadish WR, Cook TD, Leviton LC. Foundations of Program Evaluation. Newbury Park, CA: Sage Publications, 1991.

• Shape Up America http://www.shapeup.org *

• Shea, S., Basch, C.E., Lantigua, R., & Wechsler, H. (1992). The Washington Heights-Inwood Healthy Heart Program: A third generation community-based cardiovascular disease prevention program in a disadvantaged urban setting. Preventive Medicine, 21, 203-217.

• Shoveller,J., & Langille,D. (1993). Cooperation and collaboration between a public health unit and midsized private industry in health promotion programming: The Polymer Heart Health Program Experience. Public Health Practice, 84(3), 170-173.

• Simons-Morton,D., Calfas,K.J., Oldenburg,B., & Burton,N.W. (1998). Effects of interventions in healthcare settings on physical activity or cardiorespiratory fitness. American Journal of Preventive Medicine, 15(4), 413-430.

• Simply Put simpput.pdf (PDF 3,074K)

• Simpson,J., Oldenburg,B., Owen,N., Harris,D., Dobbins,T., Salmon,A., Vita,P., Wilson,J., & Saunders,J. (2000). The Australian National Workplace Health Project: Design and baseline findings. Preventive Medicine, 31, 249-260.

• Slater MD. Theory and Method in health audience segmentation. Journal of Health Communication 1996; (1) 267-283.

• SMOG Readability Formula The SMOG Readability Formula is a simple method you can use to determine the reading level of your written materials. This site is an adaptation from the Journal of Reading. Access the SMOG Readability Formula at http://www.med.utah.edu/pated/authors/readability.html *

• Snyder,M., Story,M., & Trenkner,L. (1992). Reducing fat and sodium in school lunch programs: The LUNCH POWER! Intervention Study. Journal of the American Dietetic Association, 92, 1087-1092.

• Snyder,P., Anliker,J., Cunningham-Sabo,L., Dixon,L.B., Altaha,J., Chamberlain,A., Davis,S., Evans,M., Hurley,J., & Weber,J. (1999). The Pathways study: a model for lowering the fat in school meals. American Journal of Clinical Nutrition, 69(Supplement), 810S-815S.

• Social Marketing Institute http://www.social-marketing.org *

• Social Marketing Network http://www.phac-aspc.gc.ca/canada/regions/ab-nwt/pdf/resources/e_socialmarketing_toolkit.pdf * (PDF 248K)

• Social Marketing Plan The California Project LEAN of the California Department of Health Services produced this plan as part of their Food on the Run campaign. CV-LEAN_Social_Marketing_Plan.pdf (PDF 1,203K)

• Social Marketing Quarterly http://www.tandf.co.uk/journals/titles/15245004.html *

• Socioeconomic Factors and Cardiovascular Disease Kaplan, GA, Keil JE. Socioeconomic Factors and Cardiovascular Disease: A Review of the Literature. Circulation, 1993;88:1973-98.

• SOHCO Worksheet SOHCO_Worksheet.pdf (PDF 40K)

• Sorensen,G., Himmelstein,J.S., Hunt,M.K., Youngstrom,R., Hebert,J.R., Hammond,S.K., Palombo,R., Stoddard,A., & Ockene,J. (2000). A model for worksite cancer prevention: Integration of health protection and health promotion in the WellWorks Project. American Journal of Health Promotion, 10(1), 55-62.

• Sorensen,G., Morris,D., Hunt,M.K., Hebert,J.R., Harris,D.R., Stoddard,A., & Ockene,J. (1992). Work-site nutrition intervention and employees' dietary habits: The Treatwell program. American Journal of Public Health, 82(6), 877-880.

• Sorensen,G., Stoddard,A., Hunt,M.K., Hebert,J.R., Ockene,J., Avrunin,J.S., Himmelstein,J., & Hammond,S.K. (1998). The effects of a health promotion- health protection intervention on behavior change: The WellWorks Study. American Journal of Public Health, 88(11), 1685-1690.

• Speaking of Health: Assessing Health Communication Strategies for Diverse Populations The Institute of Medicine released this document to provide information about health communication strategies for diverse populations. It can be accessed through the Institute of Medicine's web site or at the National Academies Press web site.
  • http://www.iom.edu *
  • http://www.nap.edu *

• Speers,M., & Schmid,T. (1995). Policy and environmental interventions for prevention and control of cardiovascular diseases. Health Education Quarterly, 22(4), 476-477.

• Spoth, R. (1991). Formative research on smoking cessation program attributes preferred by smokers. American Journal of Health Promotion, 5(5), 346-354.

• Stahl,T., Rutten,A., Nutbeam,D., Bauman,A., Kannas,L., Abel,T., Luschen,G., & Rodriguez,D. (2001). The importance of the social environment for physically active lifestyle- results from an international study. Social Science and Medicine, 52(1), 1-10.

• State and Local Health Departments Most state health departments can provide state and local data for various health problems through offices of vital records and/or health statistics. State and local health department listings can be accessed through the American Public Health Association at http://www.apha.org/public_health/state.htm *

• State Information The 50 States Website includes links to each of the states. Once linked to the state site of interest, you will find information about clubs, organizations, departments of education, demographics, the economy, maps, colleges and universities, government, newspapers, television stations, businesses, shopping, etc. Each topic links to other pages or sites. Consider this as a possible networking resource for working with audio visual companies, printers, newspapers, television stations, etc. For access, log on to http://www.50states.com

• Steckler, A. (1989). The use of qualitative evaluation methods to test internal validity: An example in a worksite health promotion program. Evaluation and the Health Professions, 12(2), 115-133.

• Step_List

• Stepoe,A., Doherty,S., Kerry,S., Rink,E., & Hilton,S. (2000). Sociodemographic and psychological predictors of change in dietary fat consumption in Adults with high blood cholesterol following counseling in primary care. Health Psychology, 19(5), 411-419.

• Stewert, A., Sepsis, P., King, A.C., & McLellan, B. (1997). Evaluation of CHAMPS, a physical activity promotion program for older adults. Annals of Behavioral Medicine, 19(4), 353-361.

• Stewert,A., Sepsis,P., King,A.C., & McLellan,B. (1997). Evaluation of CHAMPS, a physical activity promotion program for older adults. COMMUNITY FILE, 19(4), 353-361.

• Stokols,D. (1996). Translating social ecological theory into guidelines for community health promotion. American Journal of Health Promotion, 10(4), 282-298.

• Stokols,D., Pelletier,K., & Fielding,J.E. (1996). The ecology of work and health: research and policy directions for the promotion of employee health. Health Education Quarterly, 23(2), 137-158.

• Stone,E., MCKenzie,T., Welk,G., & Booth,M.L. (1998). Effects of physical activity interventions in youth: Review and synthesis. American Journal of Preventive Medicine, 15(4), 298-315.

• Story,M., & Neumark-Sztainer,D. (1999). Competitive foods in schools: Issues, trends, and future directions. Topics in Clinical Nutrition, 15(1), 37-46.

• Stuhldreher,W., Koehler,A.N., Harrison,M.K., & Deel,H. (1998). West Virginia standards for school nutrition. The Journal of Child Nutrition and Management, 22(2), 79-86.

• Sullivan, J., & Carter, J.P. (1985). A nutrition-physical fitness intervention program for low-income black parents. Journal of the National Medical Association, 77(1), 39-43.

• Sundquist, J., Malmstron, M., & Johannson, S.E. (1999). Cardiovascular risk factors and the neighborhood environment: A multilevel analysis. International Journal of Epidemiology, 28, 841-845.

• SUNetwork http://www.sustainableusa.org *

• Surgeon General's Reports For a good example of goals (that are also specified as objectives), look at the suicide prevention strategy on the U.S. Surgeon General's website: http://www.surgeongeneral.gov/library/calltoaction/

• Surveillance & com Surveillance_Com.pdf (PDF 523K)

• Survey Summary Survey_Summary.pdf (PDF 15K)

• Sutton, S.M., Balch, G., and Lefebvre, R.C., Strategic Questions for Consumer-Based Health Communication, Public Health Reports, (1996).

• Taggart,V., Bush,P.J., Zuckerman,A., & Thesis,P. (1990). A process evaluation of the District of Columbia "Know Your Body Project". Journal of School Health, 60(2), 60-66.

• Taking Action to Heart: A Planning Guide for a Community-Based Approach to Cardiovascular Health Maine Cardiovascular Health Council and Medical Care Development in collaboration with the Maine Bureau of Health have produced a planning document to assist programs in planning community-based programs for cardiovascular health.
  • CV-ME.cvd_guidebook.pdf (PDF 2,767K)
  • CV-ME.cvd_guidebook_appendices.pdf (PDF 1,370K)
  • CV-ME.doc_toc_for_manual.pdf (PDF 244K)

• TASO AIDS Evaluation TASO_AIDS_Eval.pdf (PDF 2,495K)

• Taylor, S., & Robinson, K. (1998). Community-based heart health promotion: Perceptions and facilitators and barriers. Canadian Journal of Public Health, 89(6), 406-409.

• Taylor-Powell E, Steele S, Douglas M. Planning a program evaluation. Madison, WI: University of Wisconsin Cooperative Extension, 1996.

• Teen Epilepsy Activities Teen_Epilespsy_Activities_Topline.pdf (PDF 185K)

• Teen Epilepsy Topline Teen_Epilepsy_Topline.pdf (PDF 194K)

• Ten Great Public Health Achievements To see the reporting of the ten great public health achievements, go to http://www.cdc.gov/mmwr/preview/mmwrhtml/00056796.htm

• The Communication Initiative This site contains information under Planning and Strategy Models which may be of assistance in developing a creative brief. http://www.comminit.com

• The Heart - Cardiology Online http://www.theheart.org *

• The National Agricultural Library - access to AGRICOLA http://www.nal.usda.gov

• The National Institutes of Health The National Institutes of Health conducts research to acquire knowledge of prevention, detection, diagnosis, and treatment of diseases and disability. The NIH is composed of 18 Institutes, six centers, and the National Library of Medicine. You can contact the NLH at http://www.nih.gov and the National Library of medicine at http://www.nlm.nih.gov

• The Prevention Marketing Initiative To see a communication initiative that used social marketing, go to The Prevention Marketing Initiative at http://www.cdc.gov/hiv/

• The Prevention of Youth Violence: A Framework for Community Action Youth_Violence_Framework.pdf (PDF 1,440K)

• Theory at a Glance: A Guide for Health Promotion Practice Theory at a Glance explains multiple levels of influence on behavior as well as a multi-level interactive approach to change. It describes the Stages of Change, Health Belief, PRECEDE-PROCEED, and Consumer Information Processing Models in addition to the Social Learning, Community Organization, and Diffusion of Innovation Theories. Theory at a Glance: A Guide for Health Promotion Practice is located at http://cancer.gov/cancerinformation/theory-at-a-glance or Theory_at_Glance_Spring2005.pdf (PDF 4,818K).

• Theory Eval Components Theory_Eval_Components.pdf (PDF 43K)

• Theory-Based Evaluation Theory-based_eval.htm

• THOMAS Information about Congress's activities, legislation, and committee activities, including text of House and Senate bills, can be found through THOMAS, an on-line system of databases provided by the Library of Congress. THOMAS may be accessed at http://thomas.loc.gov

• Thomas, S.B., & Quinn, S.C. (2000). Light on the shadow of the syphilis study at Tuskeegee. Health Promotion Practice, 1(3), 234-237.

• Timmreck, T. and Cole, G. (1989). Health services administration skills: An overlooked need of community health education and health promotion. Health Education, Feb/March, pp. 36-43.

• Timmreck, T.C. Planning, Program Development, and Evaluation. Sudbury, MA: Jones and Bartlett Publishers, 1995: 145-161. (For information on Gantt Charts and PERT Charts)

• Tools For Research Tools_For_Research_Text.pdf (PDF 142K)

• Truman, B.I., et al. (2000). Developing the Guide to Community Preventive Services - Overview and rationale. American Journal of Preventive Medicine, 18(1S), 18-26.

• Turner,L., Sutherland,M., Harris,G.J., & Barber,M. (1995). Cardiovascular health promotion in North Florida African-American churches. Health Values, 19(2), 3-9.

• TV Spots (in Media Library)

• U.S. Department of Health and Human Services, Making Health Communications Programs Work, National Cancer Institute, Bethesda, MD, 1989.

• U.S. Surgeon General's Suicide Prevention Strategy View the Goals and Objectives of the U.S. Surgeon General's Suicide Prevention Strategy at http://www.surgeongeneral.gov/library/calltoaction/

• United States Copyright Office This site provides forms, reports, registration procedures, federal regulations, pending regulations, search for registrations/documents, and much more. Access the United States Copyright Office at http://www.loc.gov/copyright

• United States Department of Agriculture (U.S.D.A.) Within the U.S.D.A. web site, the Team Nutrition web site offers the following documents to help provide more nutritious food selections at schools: A Tool Kit for Healthy School Meals: Recipes and Training Materials Changing the Scene: Improving the School Nutrition Environment Food, Family, and Fun: A Seasonal Guide to Healthy Eating Menu Planner for Healthy School Meals http://www.fns.usda.gov/tn/

• University of Toronto, Health Communication Unit at the Center for Health Promotion, Evaluating Health Promotion Programs.

• University of Wisconsin Extension http://www.uwex.edu *

• US Department of Health and Human Services. Media Strategies for Smoking Control: Guidelines. Bethesda (MD): US Department of Health and Human Services, Public Health Service, National Institutes of Health, National Cancer Institute, 1989a. NIH Publication No. 89-3013.

• US Department of Health and Human Services. Tobacco Use Among U.S. Racial/Ethnic Minority Groups - African Americans, American Indians and Alaska Natives, Asian Americans and Pacific Islanders, and Hispanics: A Report of the Surgeon General. Atlanta: US Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 1998.

• USPHS Indian Health Service/Office of Public Health and/or Office of Communications http://www.ihs.gov

• Violence Profile Violence_Profile.pdf (PDF 57K)

• W.K. Kellogg Foundation (includes evaluation documents) http://www.wkkf.org *

• Wallack, L., Dorfman, L. Jernigan, D, Themba, M. (1993). Media Advocacy and Public health. Newbury Park, CA: Sage Publications.

• Walsh, D.C., Rudd, R.E., Moeykens, B.A., Moloney, T.W., Social Marketing for Public Health, Health Affairs 12:104-119 (1993).

• WebCrawler Searching http://www.webcrawler.com

• Wechsler,H., Basch,C.E., Zybert,P., & Shea,S. (1998). Promoting the selection of low-fat milk in elementary school cafeterias in an inner-city Latino community: Evaluation of an intervention. American Journal of Public Health, 88(3), 427-433.

• Wechsler,H., Devereaux,R.S., Davis,M., & Collins,J. (2000). Using the school environment to promote physical activity and healthy eating. Preventive Medicine, 31(Supplement), S121-S137

• Wells, W.D., Planning for R.O.I.: Effective Advertising Strategy, Prentice Hall, Englewood Cliffs, NJ, 1989.

• WHO Evaluation Media Campaign Eval_Media_Campaign_WHO.pdf (PDF 456K)

• Wikler, D. (1978). Persuasion and Coercion for health: Ethical issues in government efforts to change life-style. Millbank Memorial Fund Quartile/Health and Society, 56(3), 303-338.

• Wikler, D. (1987). Who should be blamed for being sick? Health Education Quarterly, 14(1), 11-25.

• Wisconsin Public Health Association Here, you can view examples of creative briefs and other media materials. http://www.wpha.org *

• Witte, K. (1994). The manipulative nature of health communication research: Ethical issues and guidelines. American Behavioral Scientist, 38(2), 285-293.

• Women and Heart Disease: An Atlas of Racial and Ethnic Disparities in Mortality Women and Heart Disease: An Atlas of Racial and Ethnic Disparities in Mortality was developed by the Office for Social Environment and Health Research at West Virginia University and the Division for Heart Disease and Stroke Prevention at CDC to provide critical data on geographic, racial, and ethnic inequalities in women's heart disease death rates for the five major racial and ethnic groups. Local, state, and national level data are included with information to tailor heart-healthy programs and policies to the communities of women with the greatest burden of heart disease. You may access Women and Heart Disease: An Atlas of Racial and Ethnic Disparities in Mortality at: http://www.cdc.gov/dhdsp/library/maps/cvdatlas/atlas_womens/

• World Health Organization. Guidelines for Controlling and Monitoring the Tobacco Epidemic. Geneva: World Health Organization, 1998.

• Yahoo! Search Engine http://www.yahoo.com/

• Youth Risk Behavior Surveillance System The Youth Risk Behavior Surveillance System (YRBSS) is a national, school-based survey conducted by CDC and state and local education agencies. The YRBSS provides vital information on risk behaviors among young people to more effectively target and improve health programs. One component of this system is the Youth Risk Behavior System (YRBS). Information about the YRBS may be accessed at http://www.cdc.gov/healthyyouth/yrbs/index.htm

• Zaza, S., et al. (2000). Data collection instrument and procedure for systematic reviews in the Guide to Community Preventive Services. American Journal of Preventive Medicine, 18(1S), 44-74.

• Zaza, S., et al. (2000). Scope and organization of the Guide to Community Preventive Services. American Journal of Preventive Medicine, 18(1S), 27-34.