Inside Knowledge Campaign Research
CDC has conducted extensive research as part of its Inside Knowledge campaign development, including—
- Convening a meeting of gynecologic cancer experts to exchange information on public health messaging and strategies to raise awareness among women about gynecologic cancer. This information provided CDC with a general framework for the Inside Knowledge campaign.
- Conducting analysis of existing educational materials and messages that identified gaps in information and assessed the need for new specialized materials.
- Commissioning questions and analyzing data from Porter Novelli’s HealthStyles and DocStyles surveys to better understand women’s and health care providers’ knowledge, attitudes, and practices related to gynecologic cancer.
- Conducting formative research, message and concept testing, and using focus groups in cities across the U.S. to: learn more about women’s knowledge, attitudes, and beliefs about gynecologic cancers; learn about health care providers’ knowledge, attitudes, and clinical practices related to gynecologic cancers; and identify creative approaches and strategies to ensure campaign materials deliver intended messages in the most effective ways.
Related Publications and Presentations
Campaign research and related activities have generated these scientific manuscripts and presentations—
- Cooper CP, Gelb CA, Chu J. Gynecologic cancer information on YouTube: will women watch advertisements to learn more? Journal of Cancer Education 2015.
- Cooper CP, Gelb CA, Vaughn AN, Smuland J, Hughes AG, Hawkins NA. Directing the public to evidence-based online content. Journal of the American Medical Informatics Association 2014.
- Cooper CP, Gelb CA, Chu J. What’s the appeal? Testing public service advertisements to raise awareness about gynecologic cancer. Journal of Women’s Health 2014;23(6):488–492.
- Cooper CP, Gelb CA, Rodriguez J, Hawkins NA. Promoting gynecologic cancer awareness at a critical juncture—where women and providers meet. Journal of Cancer Education 2014;29(2):247–251.
- Cooper CP, Polonec L, Stewart SL, Gelb CA. Gynaecologic cancer symptom awareness, concern and care seeking among U.S. women: a multi-site qualitative study. Family Practice 2013;30(1):96–104.
- Cooper CP, Gelb CA, Rim SH, Hawkins NA, Rodriguez JL, Polonec L. Physicians who use social media and other Internet-based communication technologies. Journal of the American Medical Informatics Association 2012;19(6):960–964.
- Saraiya M, Rosser JI, Cooper CP. Cancers that U.S. physicians believe the HPV vaccine prevents: findings from a physician survey, 2009. Journal of Women’s Health 2012;21(2):111–117.
- Trivers KF, Rodriguez JL, Hawkins NA, Cooper CP, Polonec L, Gelb CA. Intention to seek care for symptoms associated with gynecologic cancers, HealthStyles survey, 2008. Preventing Chronic Disease 2011;8(6):A144.
- Stormo AR, Hawkins NA, Cooper CP, Saraiya M. The pelvic examination as a screening tool: practices of U.S. physicians. Archives of Internal Medicine 2011;171(22):2053–2054.
- Rim SH, Polonec L, Stewart SL, Gelb CA. A national initiative for women and health care providers: CDC’s Inside Knowledge: Get the Facts About Gynecologic Cancer Campaign. Journal of Women’s Health 2011;20(11):1579–1585.
- Stewart SL, Rim SH, Gelb CA. Physician knowledge and awareness of CA-125 as a screen for ovarian cancer in the asymptomatic, average-risk population. Health Education and Behavior 2011;39(1):57–66.
- Hawkins NA, Cooper CP, Saraiya M, Gelb CA, Polonec L. Why the Pap test? Awareness and use of the Pap test among women in the United States. Journal of Women’s Health 2011;20(4):511–515.
- Cooper CP, Polonec L, Gelb CA. Women’s knowledge and awareness of gynecologic cancer: a multisite qualitative study in the United States. Journal of Women’s Health 2011;20(4):517–524.
- Cooper CP, Gelb CA, Polonec L, Chu J, Wayman J, Grella L. Care seeking for gynecologic cancer symptoms. [PDF-2.3MB] Poster presented at the Women’s Health Congress, Washington, DC, March 2012.
- Gelb CA, Polonec L, Chu J, Wayman J, Grella L. Common beliefs and misconceptions about gynecologic cancer: a qualitative study of U.S. women. [PDF-2.9MB] Poster presented at the Women’s Health Congress, Washington, DC, March 2012.
- Gelb CA, Polonec L, Chu J, Wayman J, Mui S, Grella L. A woman-to-woman approach to increasing knowledge about gynecologic cancer: CDC’s Inside Knowledge campaign. [PDF-2.7MB] Poster presented at the National Conference on Health Communication, Marketing, and Media, Atlanta, GA, August 2011.
- Stormo AR, Hawkins N, Cooper C, Saraiya M. Pelvic examinations as a population-based screening tool for gynecologic cancers: Physicians’ beliefs and clinical practices. Poster presented at the Women’s Health Congress, Washington, DC, March 2011.
- Stewart SL, Rim SH, Gelb CA. Public and provider awareness of a CA-125 test as a screen for ovarian cancer. [PDF-123KB] Poster presented at the American Academy for Cancer Research’s Frontiers in Cancer Prevention Research Conference, Houston, TX, December 2009.
Search CDC’s scientific articles on gynecologic cancers.