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Campaign Research

Screen for Life: National Colorectal Cancer Action Campaign development is based on an extensive review of communication and behavioral science literature. Since 1999, CDC has conducted more than 200 focus groups in more than 30 U.S. cities to assess knowledge, behaviors, and screening practices related to colorectal cancer. The Screen for Life team also conducts focus groups to test campaign messages and materials with intended audiences. The groups have been segmented by gender, age (50–64 and over age 65), and ethnicity (mixed ethnicities, African-American, and Hispanic).

As well as guiding development of the campaign, research conducted for Screen for Life has generated a number of journal articles and poster presentations, including—

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