Chapter 9. Measures of the National Breastfeeding Awareness Campaign

Table 9.3. Percent of mothers who have recently heard each type of radio ad featuring a man singing about breastfeeding1

Infant Feeding Practices Study II

  Prenatal survey Month 7 survey
Yes, the soul music ad 0.7 0.3
Yes, the country western music ad 0.9 0.7
No, have not heard either 94.4 93.9
Not sure 5.2 5.5
N 4,875 2,014

1Table is based on variables: P50A-D, M7J5A-D