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Look at the pages below that show you some tactics used by advertisers to grab your attention. Think you've worked out what they're doing? 

Just click on each page below and we'll show you some of the tricks of the trade you may not have thought of.

Page 1 of the boys magazine
Page 2 of the boys magazine
Page 4 of the boys magazine



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Misleading Message

Boost "keeps him going" short-term with caffeine.

But caffeine can actually slow you down in the long run, by making it hard to sleep, and leaving you too tired to focus at school tomorrow.

Celebrity Factor

Ads use popular actors and cartoons to look cool and catch your eye.

In this ad, the actor gets paid and gets attention he wants. Boost soda gets to seem cool, and (maybe) gets your money.

Misleading Message

This ad suggests that people should smoke cigarettes to be cool, popular, glamorous, charming, tough, independent, strong, healthy looking, and energetic.

Um, what about ashtray breath, yellow teeth, gross cough, and lung cancer?

Unreal Ideals

We know some ads and other media makes girls feel like they should be super-skinny. Boys get this stuff, too!

Media like videogames with heroes who are more muscular than any real guy may be one reason why guys get stressed about the way they look.

Misleading Messages

You don't have to be a nutrition expert to know that candy isn't a healthy way to refuel after serious physical exercise.

But advertisers are counting on Johnny Slamm Dunk's endorsement to convince you that's exactly what he eats. Does he really? If he does, should you? Don't think so. The U.S. Government's Official Web PortalDepartment of Health and Human Services
Centers for Disease Control and Prevention   1600 Clifton Road Atlanta, GA 30329-4027, USA
800-CDC-INFO (800-232-4636) TTY: (888) 232-6348 - Contact CDC–INFO
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