Spread the Word: Marketing Self-Management Education Through Ambassador Outreach
Spread the Word: Marketing Self-Management Education Through Ambassador Outreach is a complete guide to planning, implementing, and evaluating a marketing strategy that uses trained community ambassadors to generate word-of-mouth “buzz” about the benefits of attending a self-management education program like the Chronic Disease Self-Management Program (CDSMP) or the Arthritis Self-Management Program (ASMP).
The Spread the Word marketing guide includes a Coordinators guide to preparing for, implementing, and evaluating Ambassador Outreach, as well as separate handbooks for Person-to-Person Ambassadors who market workshops to individuals in one-on-one conversations; and for Spokesperson Ambassadors who work with groups to encourage participation in self-management education workshops.
Learn about the rationale behind this marketing strategy and find out what tools and tips are available on this Web site to guide your marketing team.
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