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Spread the Word: Marketing Self-Management Education Through Ambassador Outreach

Marketing Strategy

Spread the Word: Marketing Self-Management Education Through Ambassador Outreach is a complete guide to planning, implementing, and evaluating a marketing strategy that uses trained community ambassadors to generate word-of-mouth “buzz” about the benefits of attending a self-management education program like the Chronic Disease Self-Management Program (CDSMP) or the Arthritis Self-Management Program (ASMP). 

The Spread the Word marketing guide includes a Coordinators guide to preparing for, implementing, and evaluating Ambassador Outreach, as well as separate handbooks for Person-to-Person Ambassadors who market workshops to individuals in one-on-one conversations; and for Spokesperson Ambassadors who work with groups to encourage participation in self-management education workshops. 

Learn about the rationale behind this marketing strategy and find out what tools and tips are available on this Web site to guide your marketing team.



Download the Complete Spread the Word Ambassador Outreach Guide - [PDF 7MB]


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