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Video Introduction

The 1-2-3 Approach to Provider Outreach is a social marketing strategy aimed at raising awareness among primary care providers (PCPs) about the benefits of community-based chronic disease self-management education and physical activity interventions. The approach is built around direct-to-provider outreach to encourage PCPs to recommend local self-management classes to their patients with chronic disease. This video introduces you to the 1-2-3 Approach and follows a novice marketer as she makes initial contact with a local practice.





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