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More information and tools for developing effective social marketing strategies are available from the following resources.


  1. Anderson G. Chronic care: making the case for ongoing care. Princeton, NJ: Robert Wood Johnson Foundation; 2010.
  2. Brault MW, Hootman J, Helmick CG, et al. Prevalence and most common causes of disability among adults, United States, 2005. MMWR. 2009;58(16):421−426.
  3. Hochberg MC, Altman RD, April KT, et al. American College of Rheumatology 2012 recommendations for the use of nonpharmacologic and pharmacologic therapies in osteoarthritis of the hand, hip, and knee. Arthritis Care & Research. 2012;64(4):465−474.
  4. Working Group of the Clinical Practice Guideline on Type 2 Diabetes. Clinical practice guideline for type 2 diabetes. Madrid (Spain): Basque Office for Health Technology Assessment, Osteba. [online]. 2008. [cited 2013 May 7]. Available at
  5. Michigan Quality Improvement Consortium. General principles for the diagnosis and management of asthma. Southfield, MI: Michigan Quality Improvement Consortium. 2012. [cited 2013 May 7]. Available at
  6. Smith SC Jr., Benjamin EJ, Bonow RO, et al. AHA/ ACCF secondary prevention and risk reduction therapy for patients with coronary and other atherosclerotic vascular disease: 2011 update: a guideline from the American Heart Association and American College of Cardiology Foundation. Circulation. 2011;124(22):2458−2473.
  7. Brady TJ, Jernick SL, Hootman JM, et al. Public health interventions for arthritis: expanding the toolbox of evidence-based interventions. Journal of Women’s Health. 2009;18(12):1905–1917.
  8. Hootman JM, Helmick CG, Brady TJ. A public health approach to addressing arthritis in older adults: the most common cause of disability. American Journal of Public Health. 2012;102(3):426−433.
  9. Research to increase patient referrals to community-based arthritis programs among health care providers: findings from an online survey of physicians, physician assistants, nurse practitioners, and office managers in primary care practices. [Unpublished CDC report]. Submitted by the Directors of Health Promotion and Education and Westat. 2009.
  10. Increasing demand for self-management education: a focus group report to the Centers for Disease Control and Prevention and the Arthritis Program. [Unpublished CDC Report]. Submitted by Fleishman-Hillard, Inc. 2007.
  11. Allen M, Ferrier S, O’Connor N, et al. Family physicians’ perceptions of academic detailing: a quantitative and qualitative study. BMC Medical Education. 2007;7:36.
  12. McGettigan P, Golden J, Fryer J, et al. Prescribers prefer people: the sources of information used by doctors for prescribing suggest that the medium is more important than the message. British Journal of Clinical Pharmacology. 2001;51(2):184–189.
  13. O’Brien T, Oxman AD, Davis DA, et al. Educational outreach visits: effects on professional practice and health care outcomes. Cochrane Database of Systematic Reviews. 2000;(2):CD000409. [Updated 2007].
  14. Schuster RJ, Tasosa J, Terwoord NA. Translational research—implementation of NHLBI obesity guidelines in a primary care community setting: the Physician Obesity Awareness Project. Journal of Nutrition, Health & Aging. 2008;12(10):764S–769S.
  15. Murphy L, Theis K, Brady T, et al. A health care provider’s recommendation is the most influential factor in taking an arthritis self-management course: a national perspective from the Arthritis Conditions and Health Effects Survey. Arthritis and Rheumatism. 2007;56(9):S307–S308.
  16. Cisternas MG, Yelin E, Katz JN, et al. Ambulatory visit utilization in a national, population-based sample of adults with osteoarthritis. Arthritis and Rheumatism. 2009;61(12):1694–1703.
  17. A pilot test of the 1-2-3 Approach to Provider Outreach for marketing arthritis self-management interventions. [Unpublished CDC Report.] Submitted by Westat, 2012.

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