The 1.2.3 Approach to Provider Outreach
Marketing Chronic Disease Interventions to Primary Care Practices
The 1-2-3 Approach to Provider Outreach is a guide for using direct-to-provider outreach to market arthritis self-management education and physical activity interventions. Learn about the rationale behind this method and find out what tools and tips are available on this Web site to guide your marketing team. More...
See what happens in a typical outreach visit. Watch the video and get tips for making an effective pitch to providers and office staff.
The 1-2-3 Approach to Provider Outreach: Marketing Chronic Disease Interventions to Primary Care Practices is a complete guide to the entire outreach process, from planning to evaluation.
Customizable Marketing Materials
Download templates that you can customize with local information. Prepare the materials that marketers will leave behind with providers following an outreach visit.
- Provider fact sheet template: An Overview- [PDF - 7MB]
- Follow-up card templates - [PDF - 865KB]
- Poster [PDF - 4MB]
Find tools to help you at each step of the outreach process. Download scripts, spreadsheets, and other templates to help you plan and prepare, train marketers, conduct outreach visits, and track your progress.
- Provider outreach tracking spreadsheet - [XLS - 261KB]
- Phone call and outreach visit scripts - [PDF - 567KB]
- PowerPoint slides - [PPT - 3MB] - or - PDF version [PDF - 568KB]
Use these spreadsheets, questionnaires, and report templates to learn more about how your outreach efforts are working and to identify ways to refine and strengthen your approach.