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Developing a Marketing and Promotion Plan

Learn how to lay the groundwork for implementing your approach to marketing arthritis self-management education and physical activity interventions to primary care providers (PCPs). Review the following elements you’ll need to consider when developing your marketing and promotion plan.

  • Choosing interventions to promote.
  • Choosing locations on which to focus your outreach efforts.
  • Identifying providers you want to target for outreach.
  • Establishing your marketing team.
  • Managing your program’s outreach initiative.
  • Overcoming obstacles and maximizing your efforts to launch a successful initiative.

Download this section [PDF - 617KB] or download the entire marketing guide [PDF - 10MB]


Contact Us:
  • Arthritis Program
    Mailstop F-78
    4770 Buford Hwy NE
    Atlanta, GA 30341-3724
  • Phone: 770.488.5464
    Fax: 770.488.5964
  • Contact CDC-Info The U.S. Government's Official Web PortalDepartment of Health and Human Services
Centers for Disease Control and Prevention   1600 Clifton Rd. Atlanta, GA 30329-4027, USA
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