Conducting Provider Outreach: The 1-2-3 Approach
Review the three basic steps for reaching out to primary care providers (PCPs) and conducting in-person visits to encourage PCPs to recommend arthritis self-management education and physical activity interventions to their patients. Use these strategies for each phase of the outreach process.
- Step 1: Making initial contact with PCPs through cold-calling
- Step 2: Conducting the outreach visit and making your pitch
- Step 3: Following up with PCPs to continue driving recommendations and to establish long-term relationships with the local medical community