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The 1.2.3 Approach to Provider Outreach

Marketing Chronic Disease Interventions to Primary Care Practices

The 1-2-3 Approach to Provider Outreach is a guide for using direct-to-provider outreach to market arthritis self-management education and physical activity interventions. Learn about the rationale behind this method and find out what tools and tips are available on this Web site to guide your marketing team. More...

Download Entire Marketing Guide - [PDF - 10MB].

Customizable Marketing Materials

Download templates that you can customize with local information. Prepare the materials that marketers will leave behind with providers following an outreach visit.

More marketing materials, including intervention-specific fact sheets for providers.

Marketing Tools

Find tools to help you at each step of the outreach process. Download scripts, spreadsheets, and other templates to help you plan and prepare, train marketers, conduct outreach visits, and track your progress.

 

More marketing tools to support your efforts.

Evaluation Tools

Use these spreadsheets, questionnaires, and report templates to learn more about how your outreach efforts are working and to identify ways to refine and strengthen your approach.

A healthcare provider talking to a marketing outreach rep

Videos

The 1-2-3 Approach to Provider Outreach: Marketing Chronic Disease Interventions to Primary Care Practices is a complete guide to the entire outreach process, from planning to evaluation.  These videos provide more information about using the 1.2.3. Approach.

Outreach Visit Video
See what happens in a typical outreach visit. Watch the video and get tips for making an effective pitch to providers and office staff.

Talk About It! Marketing Community-based Interventions Through Provider and Community Ambassador Outreach
In June 2013, the CDC sponsored a webcast about provider and ambassador outreach. Video and related materials  for The 1.2.3 Approach to Provider Outreach are available in Part I.  Alabama Department of Health.

 
 

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