Media campaigns to promote health messages are useful in reaching broad segments of the population. Currently, we are promoting physical activity to relieve the pain and disability associated with arthritis. The details for the english and spanish campaigns are summarized below.
A health communications campaign promoting physical activity to Caucasians and African-Americans with arthritis between the age of 40-65. This campaign is intended for general use by state health departments, their partners, and other community organizations and is designed to achieve the following goals:
- Raise awareness of physical activity as a way to manage arthritis pain and increase function.
- Increase understanding of how to use physical activity (types and duration) to ease arthritis symptoms and prevent further disability.
- Enhance the confidence of persons with arthritis in their ability to be physically active.
- Increase trial physical activity behaviors.
This health communications campaign is designed to reach Spanish-speaking Hispanics with arthritis between the ages of 45–64, with an annual income of $35,000 or less. This campaign is targeted primarily to persons within the audience whose symptoms have advanced to the point where arthritis is perceived as interfering with one or more life activities, such as work or family obligations. This campaign is designed to do the following:
- Raise awareness of exercise as a way to manage arthritis pain and increase mobility.
- Increase understanding of how to use exercise (which types and for how long/duration) to ease arthritis symptoms and prevent further disability.
- Enhance the confidence or belief of persons with arthritis that they can engage in moderate exercise.
- Increase trial of moderate exercise behaviors.