Buenos Días, Artritis
Buenos Días, Artritis is a Spanish health communications campaign for general use by state health departments, their partners, and other community organizations.
Research shows that although the prevalence of arthritis among the Hispanic population is less than that experienced by Caucasians, higher proportions of Hispanics report work limitations because of arthritis and severe joint pain. Research also indicates that many people in this population are not aware of the important and beneficial effects of regular moderate exercise on arthritis pain and associated disability.
The campaign was developed to promote physical activity as a method of arthritis self-management and was on the basis of extensive audience research. Physical activity can have an important impact and beneficial effect on arthritis pain and associated disability.
The campaign is designed to achieve the following goals:
- Raise awareness of exercise as a way to manage arthritis pain and increase mobility.
- Increase understanding of how to use exercise (which types and for how long/duration) to ease arthritis symptoms and prevent further disability.
- Enhance the confidence or belief of persons with arthritis that they can engage in moderate exercise.
- Increase trial of moderate exercise behaviors.
The target audience for the campaign includes men and women with arthritis, physician-diagnosed or self-diagnosed, who have the following characteristics:
- Spanish speaking Hispanic population.
- Ages 45 to 64 years.
- Income less than $35,000 a year.
- Arthritis that has begun to or threatens to have negative impact on valued life roles.