Download Campaign Materials

Campaign Elements:

The Buenos Dias, Artritis campaign consists of taped radio spots and live-announcer scripts, a brochure and sticker to be placed as a counter top display, and print advertisements including outdoor billboards, bus shelter placards, flyers, bill stuffers, and bookmarks. All radio and print executions can also be used as either a Public Service Announcement (PSA) or a paid placement.

To conduct the campaign, it is necessary to use, at a minimum, the following Spanish campaign materials: brochures distributed in community locations, and either the radio spots, bus shelter placards, or outdoor billboards. Print ads, flyers, bill stuffers, and bookmarks are all useful additions to the core campaign elements.

All campaign materials are in Spanish; however, select English translations have been provided to support local clearance requirements, as well as to provide additional options for those situations when you want to supplement the Spanish campaign with a few English placements (as our target audience does consume some English media).