Take Charge. Take the Test.™

Take Charge. Take the Test.™ was informed by significant research with African American women all over the United States, as well as by nationally-renowned social marketing consultants, target audience experts, and leaders in HIV/AIDS prevention. Click here to visit the Web site and download materials.

The campaign materials are now available online for local health departments to download and print. To download materials, please visit the Act Against AIDS website materials page.

Take Charge. Take the Test.™ is a multi-faceted social marketing initiative designed to increase HIV testing among African American women. This effort, which is part of CDC's national Act Against AIDS communications campaign, helps African American women recognize their risk of getting HIV and the need for HIV testing. It also empowers them with information, encourages them to get tested, and enables them to take charge of their lives—whatever their HIV test result.