Campaigns - Act Against AIDS.

The resources in this section are all part of the larger Act Against AIDS Campaign and are targeted to various populations including African American MSM, health care providers, and the general public. Feel free to use these resources in your own organization and in your on-line prevention efforts.

Campaigns Targeted to the General Public

	*Act Against AIDS™ A five-year national campaign launched by CDC and the White House to combat complacency about HIV and AIDS in the United States. Launched in 2009, Act Against AIDS focuses on raising awareness among all Americans and reducing the risk of infection among the hardest-hit populations – gay, bisexual men, and other men who have sex with men, African Americans, Latinos, and other communities at increased risk. Act Against AIDS* Website *Act Against AIDS* Campaign Materials	Target Audience: The general public
	Let’s Stop HIV Together™ The Let’s Stop HIV Together campaign raises awareness about HIV and its impact on the lives of all Americans, and fights stigma by showing that persons with HIV are real people —mothers, fathers, friends, brothers, sisters, sons, daughters, partners, wives, husbands, and co-workers. Let’s Stop HIV Together Website *Let’s Stop HIV Together Campaign Materials*	Target Audience: The general public
	*Testing Makes Us Stronger™ A campaign to encourage black gay and bisexual men to get tested for HIV *Testing Makes Us StrongerWebsite Testing Makes Us Stronger Campaign Materials**	Target Audience: African American or black gay and bisexual men
	*Take Charge. Take the Test.™ A campaign designed to increase HIV testing among African American women Take Charge. Take the Test.* Website *Take Charge. Take the Test.* Campaign Materials	Target Audience: African American or black women

Campaigns Targeted to Health Care Providers

	*HIV Screening. Standard Care.™* A campaign to encourage primary care providers, gynecologists, and other health care providers to promote routine HIV testing during patient visits *HIV Screening. Standard Care.* Website *HIV Screening. Standard Care.* Campaign Materials	Target Audience: Primary Care Providers
	*One Test. Two Lives.™* A campaign to encourage health care providers to test pregnant women for HIV infection and help reduce the number of infants born with HIV *One Test. Two Lives.* Website *One Test. Two Lives.* Campaign Materials	Target Audience: OB/GYNs, Certified Nurse Midwives
	*Prevention Is Care™* A campaign to encourage health care providers who treat patients with HIV to screen their HIV-infected patients for risky transmission behaviors, and reiterate to HIV-infected patients the importance of protecting themselves and others by reducing risky behaviors *Prevention IS Care.* Website **Prevention IS CareCampaign Materials**	Target Audience: Infectious Disease Specialists and Primary Care Providers who treat HIV

Past Campaign Phases

Every 9 and a half minutes, someone in the U.S. is infected with HIV

9½ Minutes™

The 9 ½ Minutes™ campaign was the first campaign developed under CDC's Act Against AIDS umbrella campaign. This initiative was designed to combat complacency and raise awareness of the continued severity and toll of the domestic HIV epidemic by delivering the message that every 9½ minutes someone in the United States is infected with HIV. The 9 ½ minutes estimate was calculated by breaking down the estimated number of total HIV infections every year by minutes.

The 9 ½ Minutes campaign phase ended in June 2011. Currently research shows that even though people continue to be infected with HIV every day, the estimate has been updated from the previous calculation of every 9 ½ Minutes. There are still more than one million people living with HIV in the United States.

To access campaign materials associated with this campaign click here.

Know Where You Stand™
Know Where You Stand was the first phase of CDC's HIV testing campaign for black gay and bisexual men. The campaign was developed to help address the urgent need to reduce HIV infections among black gay and bisexual men. Recent studies found that almost 60 percent of black gay and bisexual men with HIV were unaware they were infected. Know Where You Stand highlighted the importance of HIV testing through online banner advertisements, bus and billboard ads in key cities and activities at Black Pride events. The Know Where You Stand campaign ended in Fall 2011 when a new effort for black gay and bisexual men, Testing Makes Us Stronger was launched.

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Campaigns Targeted to the General Public

Campaigns Targeted to Health Care Providers

Past Campaign Phases