Testing Makes Us Stronger
Testing Makes Us Stronger is the latest phase of a social marketing campaign that encourages black gay and bisexual men ages 18-44 (with an emphasis on 18-24 year-olds) to get tested for HIV. The campaign was developed with input from a panel of black gay and bisexual community leaders, physicians, researchers and key stakeholders as well as through materials testing and focus groups with more than 400 black gay and bisexual men. Campaign ads in national magazines and targeted websites, as well as local advertising and materials distribution in target cities; emphasize the importance of getting tested for HIV regularly to help stop the spread of the epidemic. The campaign also includes a Facebook page and a dedicated website with a suite of campaign materials available for individuals and organizations to download and distribute.