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Take Charge. Take the Test.

Take Charge. Take the Test.

Take Charge. Take the Test.

Take Charge. Take the Test. is a national campaign that encourages HIV testing among Black/African American women between the ages of 18–34.  The campaign was implemented in 10 U.S. cities in March of 2012 where large numbers of Black women are represented and affected by HIV.

In 2010, African American women accounted for (29%) of the estimated new HIV infections among all adult and adolescent African Americans. Despite an encouraging decrease in new HIV infections among black women (21% between 2008 and 2010), if current trends continue, 1 in 32 black women will be infected with HIV in their lifetimes. A number of complex factors place Black women at increased risk of HIV infection.  Through compelling messages and imagery, Take Charge. Take the Test. helps Black women recognize their risk of getting HIV, and empower them with the information they need to take charge of their sexual health. Take Charge. Take the Test. was informed by significant research with Black women across the United States, and nationally-renowned consultants, experts, and community leaders.

For more information on Take Charge. Take the Test., and to download campaign materials to support HIV testing in your community, visit the campaign’s dedicated website.

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