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Take a Charge. Take a Test

Take Charge. Take the Test.

Take Charge. Take the Test. is a national campaign that encourages HIV testing among Black/African American women between the ages of 18–34.  The campaign was implemented in 10 U.S. cities in March of 2012 where large numbers of Black women are represented and affected by HIV.

A number of complex factors place Black women at increased risk of HIV infection.  Through compelling messages and imagery, Take Charge. Take the Test. ™ helps Black women recognize their risk of getting HIV, and empower them with the information they need to take charge of their sexual health. Take Charge. Take the Test. was informed by significant research with Black women across the United States, and nationally-renowned consultants, experts, and community leaders.

For more information on Take Charge. Take the Test., and to download campaign materials to support HIV testing in your community, visit

Campaign Materials

Post Cards and Posters

Take Charge. Take the Test. post cardPosters, Post Cards, and Booklets

View Resources

Large Ads and Billboards

Take Charge. Take the Test. transit adTransit Ads, Print Banners, Billboard, and Trade Show Panel

View Resources


Take Charge. Take the Test. image thumbnailDownload request forms for materials that you can co-brand for your HIV prevention activities.

Download Co-Branding Request Form – PDF
Download Co-Branding Instructions – Word Document

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